Tracking Conversions with Google Analytics

Track Conversions with Google Analytics

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This article was published 5 years, 5 months ago. Please keep in mind that the information may be outdated. Post a comment below if you have any questions.

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Although I do not recommend using it for your affiliate marketing campaigns, Google Analytics can be a very powerful tool for tracking the traffic on your website or blog. I have Google Analytics installed on all of my websites and check my statistics every day to make sure all the hard work I am putting into those sites (including this blog) is paying off and that I am actually seeing an increase in traffic. One cool feature that not a lot of people who use Google Analytics know about is the ability to create Goals and track conversions.

Just like with affiliate marketing, when you are generating traffic to your website there should be some sort of conversion you are hoping to generate. If you are just sending users to your site without any sort of goal in mind, you are wasting your time. For example, with this blog my ultimate goal is to get you (my reader) on my mailing list. I know that for each user on my mailing list I will generate X amount of dollars each year. I also know that having you on my mailing list means you will be a return user to my blog, generating more traffic which means more money. So, let’s take a look at how exactly you can create Goals within Google Analytics to track conversions.

Creating Goals within Analytics

In order to create Goals and track conversions with Google Analytics you will need to have it installed on your website. I am not going to explain how this is done if you haven’t already, but with a few Google searches you should have no problem getting it setup.

Finding the page that allows you to create a Goal within Analytics is not as easy as it should be. Here are step-by-step instructions on how you can find and create Goals.

Login in Google Analytics, select the site you want to create the Goal for, and then click Admin at the top right of the page:

Create a Goal in Analytics - step 1

You should be at the Profiles page for that site:

Google Analytics Profiles page

Click the site name ( in the example above) and it’ll take you to the Assets page. Once there, click Goals:

Google Analytics Goals

You can create 4 different Goal Sets. Click + Goal under the first Goal Set. You can name your goal and choose what type of Goal to create. Setting up a goal within this form is really easy. For example, if I wanted to track my new newsletter subscribers, I would just enter:

Create Opt-in Goal Analytics

Once you save your goal Google Analytics will now track every visitor that hits that page and tag them with your goal (conversion). Then, within Google Analytics, you can see how many people are converting for you. I use this to see how many of my retargeting visitors and visitors from my fan page Sponsored Stories campaign are actually turning into subscribers of my Affiliate Manager Exclusive newsletter. This is pretty easy to do with Custom Campaigns on Analytics.

Goal Set on Custom Campaigns

Being able to track conversions is important with any type of marketing. Although Google Analytics does not make it really easy to find where to setup your site for conversion tracking using Goals, once you do get it setup it’s easy to track where your traffic is coming from and how well it’s performing for you. For example, I know that one of my best converting traffic sources for this blog is users coming from They are much more likely to opt-in than my average reader.

I hope I have opened your eyes to conversion/goal tracking with Google Analytics. If you have any questions please feel free to comment below or email me.

Post a comment

12 thoughts on Tracking Conversions with Google Analytics

  1. Hi Luke
    for those who are not that happy with Google I found a very good Open Source Alternative.
    It’s called Piwik and is free to use.
    You’ll have it to install on your own hosting.
    After Google Google slapped a lot of my blogs, Piwik is what I use.
    You can find it here:

  2. Hi Luke, interesting post.

    In your first paragraph, you talk about Analytics for aff Marketing, and the reason are obvious. Have you heard about piwik for tracking purpose?


  3. piwick looks awesome. also bevo-medias tracking tool is great. and yes, google analytics is very useful if you are careful…

  4. Luke, great sharing about Google Analytics. For the goal conversion, do you need to put the Google Analytics code on the thank you page as well? (That would be /newsletter-thanks from your above example).

    Also, why didn’t you enter and just /newsletter-thanks?

    Looking forward to hear from you.


    1. Yes, you need to put Analytics on every page of your site. I recommend just placing it in the footer file of your site if you have one (WordPress does). With the setup on Google Analytics you can simply put /newsletter-thanks and they’ll track it.

  5. Also using Google analytics on all of my sites, but actually not using analytics to track conversions, gonna try this! Another great analytics program that I am also using is piwik.

  6. Really awesome blog Luke. What I’d like to see is an actual campaign that making you money on 7search. What KWs you use how much money it takes to make a conversion, how much traffic it takes for a conversion, what kind of ads you use, if you make custom titles and desc. for each keyword?

    That’s the sort of thing I’d like to see, because otherwise it’s sort of vague trying to learn how to go through launching a 7search ppc campaign or Google Adwords alternatives for that matter.


  7. Great post – as usual 🙂


    If you have time… perhaps you could show us newbies how you test a new business idea?

    Let’s say you have an idea for a business, but you don’t want to spend $3000 to build a site and buy traffic only to find out there is no demand. There must be a way to test the water to see if there is a demand/need for the business.

    I was thinking something along the lines of; create a short Free Video/Ebook course (landing page + Optin page), add google analytics (and custom campaigns + goals), set up facebook fan page and buy traffic to your fan page (have a featured post that promotes the landing video landing page), then see how they convert and after they optin you can ask them to perhaps pre-order the service/product for a 80% discount as an early bird.

    I was thinking something along those lines….. I’m sure you have a much better way of doing it. Would love to read your process.

    Thanks ever so much for your time and very useful posts!!!!!!!!!!


  8. I have always been afraid to use Google analytics because I am paranoid about all the information they will gather about my website. I know they have other ways of getting info without analytics too. Anyway after reading your article I am actually considering using it on one of my websites to track conversions. Great article on creating goals.

  9. Hi,
    How can we use this for tracking affiliate sales conversion. As an affiliate I need to know conversion URL (e.g. Thank you for your purchase page?) to get goal?

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