There are a million different reasons why your affiliate marketing campaign might fail, but the number one excuse I see as an affiliate manager coming from my PeerFly publishers is scrub. It does not matter how many different factors there are that could change the outcome of your campaign, the first thing that comes to mind every single time is scrub. Well, here are a few things you should consider before crying scrub.
How much traffic have you sent?
I have publishers that have sent 3 clicks total to a campaign and they’ll email me telling me that we are obviously scrubbing because they should have had a lead. Two things:
- We do not scrub leads at PeerFly unless they are fraudulent.
- The advertiser probably didn’t even notice your 3 clicks.
#1 is true, we do not scrub at PeerFly. Our conversion rates are proof of that. The only time you are ever going to have leads removed from your account is if we get feedback from the advertiser telling us that you were generating fraudulent leads, had duplicate leads, or something along those lines. If something like this happens you are always welcome to contact myself or Corey (Compliance Manager) for information on why your leads were removed.
#2 is also more than likely true. Our advertisers have a lot on their plate. We generate millions of clicks and thousands and thousands of leads. The odds that the advertiser even noticed your 3 clicks isn’t likely.
I will typically suggest that my publishers get a quality check after 50-100 leads. At 50-100 leads the advertiser will have a pretty good idea on the quality of your traffic and we can then work on getting a higher payout for your traffic specifically or at least have some feedback on the quality and possibly make some changes to improve it.
The more traffic you send the happier everyone is!
We all make more money!
Are you split testing?
If I have a publisher cry scrub and we can see a consistent drop in their conversion rate and they’re actually sending a decent amount of traffic, I will suggest they split test. Split testing is critical. If you’re running 3 similar offers and during that same time period we are seeing conversion rates drop across the board it’s obvious that we need to make some changes to your campaign/traffic source. Sometimes it can be as easy as changing up your banner.
Depending on the offer you’re running, we probably already have a few that you can split test. For example, let’s say you’re running a campaign promoting the iPhone 4S.
iPhone 4S Offers
|4021||Apple iPhone 4S – Email Submit||$1.30||12.04%||$0.16|
|4047||Big-Giveaways iPhone 4S, MacBook Air, iPad2||$1.00||7.09%||$0.07|
|4066||iPhone 4S [Exclusive]||$1.30||6.01%||$0.08|
|4022||iPhone 4S Registration||$2.00||3.84%||$0.08|
|3919||iPhone 4S Test and Keep – LP2||$1.60||3.70%||$0.06|
|3550||BBR iPhone 4S – Social Link||$1.30||3.30%||$0.04|
|4023||iPhone 4S [Allows Pre-Pop]||$1.40||1.96%||$0.03|
|3912||iPhone 4S – Blue LP2||$1.60||1.72%||$0.03|
|4068||Apple iPhone 4s vs Motorola Droid||$1.30||0.00%||$0.00|
|4072||Apple iPhone 4s vs Motorola Droid – Registration||$2.00||0.00%||$0.00|
We have a few iPhone 4S offers you can split test. Of course, you’re welcome to split test our offers with some offers from other affiliate networks. I’m confident you will see the highest conversion rates with our PeerFly offers 🙂
So, that’s my affiliate manager rant on scrub. If you think you are being scrubbed and you are driving some traffic I’m more than willing to look into it for you. I have access to ALL of the traffic going through our offers on PeerFly and I am happy to use it to help build a case of scrub or against scrub for you. I work very closely with our advertisers and have no problem bringing this up to them as well. As I’ve mentioned before, we will do what it takes to keep your traffic with PeerFly and keep your campaigns profiting.