Running Mobile Traffic To Your Own Landing Page

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I think most affiliates are aware that mobile is the future of affiliate marketing. Sure, people will still have computers and your traditional website traffic is only going to continue to increase, but overall, the smartphone market is increasing and pretty much everyone is using the internet on their phone now as well. For example, Facebook now has 425,000,000 active mobile users monthly, which is about 40% of their traffic. Not everyone is as comfortable on their phone as they are a computer, but we are quickly getting to that point. So, how can you take advantage of all this traffic? If you are on my mailing list (Affiliate Manager Exclusive) then a few weeks ago you received a list of my favorite mobile ad networks.

Mobile Ad Networks

These networks have a ton of mobile traffic and the prices are pretty cheap. Currently I am pushing traffic through InMobi and their minimum CPC is $0.05 ($0.06 suggested). With a $50 minimum deposit and a $10 minimum budget per ad, you can get quite a bit of data really cheap. I am going to give you a nice tip to get started though and this is something my buddies Ruck and Ryan over at the IMGrind also suggested. Prequalify your mobile traffic with a mobile optimized landing page.

prequalify mobile landing page jquerymobile

Mobile Optimized Poll/Survey

This is something I have been testing for quite awhile and I am pretty happy overall with the results. In the example to the right, you can see I have built a pretty simple mobile optimized landing page using jQuery Mobile and the jQuery Mobile ThemeRoller. This lander has not been my best, but it has performed relatively well. So, what am I trying to accomplish by using it?

With this simple landing page I am trying to get engagement from the user. They clicked my ad while visiting some mobile website or app, but that doesn’t mean they are actually interested in helping me make money. I am putting a poll/survey in front of them to gain their interest. People enjoying giving their opinion on things so I ask them about something they can relate to, eating out for dinner. As I mentioned, this page is built with jQuery Mobile so it should display pretty well on nearly any device, but especially well on Android phones, iPhones, and iPod touches. I have a short intro paragraph, header, three options, and a submit button. Simple is critical when you’re working with mobile!

Once they submit their answer I am redirecting them to an email submit. The nice thing about building a mobile lander and presenting them with that first is if you get engagement from the user you can then push something that isn’t mobile optimized and although it may not convert quite as well as a mobile optimized offer, it should still convert. I’ve tested direct linking to your typical email submit landing page and it almost never works out well. With something like this though you are much more likely to see a nice return.

With my mobile campaigns I have run about 200,000 clicks to various offers from different sources and using different landing pages. With this testing I have learned a few things that will definitely help you along the way.

Mobile Promotion Tips

  1. Use a mobile optimized landing page to presell or prequalify the visitor.
  2. Target smartphones.
  3. If you’re sending the visitor to an email submit after your mobile optimized lander, make sure it has a simple landing page with a large form field and call to action.
  4. Building your own mailing list using Aweber and pre-popping on the “Thank You” page works.
  5. Split test multiple offers.

This information should help push you in the right direction. There are quite a few really great threads on IMGrind about pushing mobile traffic so if you’re a member make sure you take a look through their mobile forum. If not, you should read my IMGrind review and sign up!

Please let me know if you have any questions and let’s make some money!

Post a comment

23 thoughts on Running Mobile Traffic To Your Own Landing Page

  1. Great post, Luke!
    More affiliates need to realize that mobile is BIG, and it’s much easier to make massive profits with mobile traffic.

    This article will help a lot of new affiliates! Thanks!

    ~Wahed

  2. For mobile campaigns, you’re using your own landing pages on top of the actually landing page. What sort of domain are you using for these pages? Do you use one domain for all of your mobile campaigns, since on the mobile device this domain isn’t particularly important, or do you purchase a new domain for every single mobile campaign? Thanks!

    1. Yes, as I mentioned in the post, I presell the actual affiliate landing page with my own to get their attention and interaction. I have a general domain that I use for these campaigns.

  3. Luke,

    Great Post! Thanks for sharing. Just two questions:

    1. I presume adapting the Themeroller landing page is not just a point-and-click operation and it does require knowledge of jQuery coding?

    2. Is the survey purely aimed at engaging the visitor – you don’t seem to do anything with the response?

    Thanks,
    Henry

    1. Thanks Henry. If you take a look at the Themeroller page you’ll see it actually mostly drag and drop. Implementing it on your jQueryMobile page takes a little more technical knowledge though.

      I am not current doing anything with the response I receive. It’s purely to engage.

    1. With my mobile campaigns I am using a custom script I threw together to count clicks because I am not direct linking. Prosper202 should work though. Page load time is critical, which is why I made something of my own.

  4. I got a $75 credit to inMobi but it converts terribly. All those BlackBerry traffic has users from other countries and PeerFly sees thru the proxy servers…

    Any ideas/suggestions?

  5. Hello Luke is there some Tutorial available jquerymobile themeroller . How to create the Tab write the Text inside . Please could you help kindly.

    1. Sorry, but you will need to do some research of your own to figure this out. If you know basic HTML and CSS you will be able to figure it out by messing around with the code.

  6. Luke here you missed several important points . Like the details of creating the Mobile Jquery. As the People like me Novice will really not able to prepare it. Though the guide of your’s is really helpful . Also another points to discuss which option to choose incase of Inmobi URL,Search or Local while creating Campaign . Also Which option to chooose incase of Drive Traffic,Lead Generation and there are 4 more options . Which one to choose ? Please could you let me know or could you prepare some indetails guide like you did for 7 Search .

    Thanks

  7. Is JQuery worth the purchase price? I’ve created my own mobile optimized websites, but they haven’t gained much traction, I may need to split test multiple landing pages with different CSS to see which engages the user best.

  8. Ahh, I should have had guessed this before. Really nice info there Luke, I will try this with inMobi as I’m using them most of the time for mobile marketing. Thanks:)

    1. I used both when running this campaign. Obviously, text ads are easier, but I was getting a better CTR from the banner image (I’m guessing because everyone else uses text ads). The ad was focused on the poll to get engagement.

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