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Over the past few months I have been experimenting quite a bit with Bing Ads. I have a lot of publishers at PeerFly that use Bing Ads and I have gotten quite a few questions about promoting on Bing so I decided to give it a try.
I used to promote offers on Microsoft adCenter years ago, but since Yahoo! merged with Microsoft to create Bing Ads I had not really messed with it much. Bing Ads seems a lot better than the old adCenter with a nice looking, easy to use interface and high quality traffic from Bing, Yahoo, and their partner search networks.
Another huge positive to using Bing Ads is that their compliance department is pretty lax and you should have no problem getting most affiliate marketing campaigns approved!
Create a Bing Ads Campaign
If you have created a search ad campaign using Google AdWords or 7Search then you should have no problem getting your Bing Ads campaign setup. The interface is simple and everything is explained well. There are a few things I would like to point out though.
When you are setting up your Bing Ads campaign you need to make sure that you click the Advanced location options drop down and select Show ads to people in your targeted location.
By selecting that option you are ensuring that people who see your ad when searching are located in your targeted location.
Bing Ads Keyword Tool
The Bing Ads keyword tool is pretty good. It has a nice research tool that will remind you of AdWords keyword tool, but seems to be even simpler. You can easily choose your bids for the various keyword options:
You’re also given bid suggestions which will help you get better placement in the results and more traffic.
Direct Link with a META Refresh
With my recent Bing Ads campaigns I have simply been direct linking to a few different PeerFly offers. I have mentioned before that I like to start my affiliate marketing campaigns simply by direct linking and seeing what kind of response I get from the advertiser’s landing page before going through the trouble of creating my own. A lot of the time I’ll know from direct linking whether or not the campaign is really worth pursuing.
Meta Refresh Code
<meta charset="utf-8" />
<meta name="description" content="OFFER DESCRIPTION" />
<meta http-equiv="refresh" content="0;url=http://YOUR AFFILIATE LINK">
With this simple HTML code you can easily create a redirect page which will go directly to your affiliate link. The benefit is you get to choose the domain you promote on (rather than just direct linking with your networks affiliate link) and even if your network affiliate link is blocked by the source you can usually get a meta refreshed approved. Bing and Facebook Ads are two examples of sources that will approve a meta refresh page even though they may have the network’s affiliate network you are trying to promote blocked.
So, that’s the basics of promoting an affiliate offer on Bing Ads. I am currently working directly with Bing so I can provide account representatives from Bing to anyone who is interested in promoting with their platform seriously. If you are interested please email me and I will help get you setup. I can also get a $50 coupon credit to any new advertiser wanting to give Bing Ads a try.
Let’s make some money!