PeerFly Offer Restrictions and Allowed Marketing

Allowed and Restricted Marketing

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If you do not want to get your account suspended it is important to know what you can and cannot do when promoting the offers at PeerFly. PeerFly has over a thousand affiliate offers, but they all have basically the same traffic methods that are allowed or restricted.

There are some traffic methods that are restricted across all offers and there are some that have a few more restrictions than the others. Below is a complete list of each method, how that method works, and what traffic is allowed and restricted. Follow it closely so you can make the most money possible and keep that money! If you have any questions after going through this list feel free to post them in the comments or contact your affiliate manager.

PeerFly Marketing Methods

Search PPC, Social PPC, Banner Display, PPV, and Contextual traffic are the primary ways you are allowed to promote PeerFly affiliate offers. Email marketing is a little more strict as well as most free methods. Incentive and classified ads traffic is not allowed at all. Here is a breakdown of each of those methods and how you can use them to promote PeerFly offers!

Search PPC

Bing Ads Example

Search PPC traffic comes, simply enough, from paid search ads. A few of the major search ppc networks are:

  • Google AdWords
  • Bing Ads (formally Adcenter)
  • 7Search
  • adMarketplace
  • LookSmart

You create your text ad, bid on keywords, and when someone searches for your keywords your ad will show up next to their search results. Organic SEO traffic is not considered Search PPC traffic. SEO traffic is fine on any offer that is not specifically for one traffic source (ex: Email Only).

Social PPC

Social PPC ad

Social PPC is specifically talking about paid ads on social networks. PeerFly does not allow it’s publishers to direct link offers on Facebook, Twitter, or any other social network as the social networks consider this spam. The main Social PPC networks are:

Plenty of Fish is in a grey area between social traffic and banner display because it is a mix of both. You can promote any PeerFly offer that allows Social PPC or Banner Display on POF.

Banner Display

Banner Display ad example

Banner Display traffic would be any traffic you generate using a banner advertisement. This includes advertising on blogs, doing media buys on other people’s websites, or basically advertising on any website using a banner. PeerFly provides banners for most of their offers, but you are welcome to create your own as long as it’s not specifically restricted.



PPV traffic is mainly pop up ads. If you are displaying an advertisement in an exit pop or modal (example: TrustJacker) then that would be considered PPV traffic too. The main PPV ad networks are:

  • LeadImpact
  • Mediatraffic
  • Trafficvance
I have an article on the top PPV networks that explains the differences between them that you may want to check out if you are interested in running PPV traffic.


Mainly used with blogs and websites, contextual traffic is any text based advertisement. Some affiliate networks categorize PPV traffic as contextual, but obviously PeerFly has a specific category for PPV. If you are placing your own text ads within web content (example: article marketing) then the offer you are promoting needs to allow contextual traffic.

E-mail Lists

In order to promote PeerFly offers via email you will need to have your own managed double opt-in list and follow these guidelines:

  • Your list must be completely CAN-SPAM compliant.
  • You must host all creatives on your own server. If there are no banners for the offer you can create one and PeerFly will get it approved. You can also come up with a text and get that approved.
  • You must mask all links with your own domain.
  • You must add [email protected] as a subscriber.
  • Before sending out an email you must send it to [email protected] for approval.
If you need a plugin to mask your affiliate links I suggest using Pretty Link and my preferred email management company is AWeber.


PeerFly is 100% non incent, which means you cannot promote any PeerFly offers using incentive traffic. Incentive traffic would be any time you offer cash, points, or any sort of “gift” for completing an offer.

PeerFly is developing an incentive network which you can find at

Classified Ads

You cannot promote any PeerFly offer using classified ads traffic. Craigslist, USFreeAds, and any other classified ads site would not be allowed. You cannot direct link nor use a landing page to promote offers on these sites.


Unfortunately, Twitter spam ran rampant for awhile, so Twitter is no longer interested in allowing affiliates to promote affiliate products directly to their followers. You cannot promote any offer from PeerFly directly on Twitter. If you create your own landing page then you can promote it on Twitter as long as you are not spamming.

LIMITED Facebook Promotion

As long as an offer allows Social PPC you can promote it using Facebook Ads, but that is the only form of advertising that is allowed when promoting PeerFly offers on Facebook. You are not allowed to promote PeerFly offers on fan pages or to your friends on your feed by posting status updates with PeerFly links.


SMS messaging PeerFly offers is not allowed. Offers can be promoted on mobile ad networks, but not through text/SMS messaging.


You are not allowed to promote PeerFly offers in a co-registration path.

Post a comment

115 thoughts on PeerFly Offer Restrictions and Allowed Marketing

  1. Great Post, i have a question, on my Facebook page can i promote an offer then send them to my website with the banner of the offer on my site.
    Example of a Facebook Status update: Click here for a free NBA Jersey
    Not a Peerfly Link but directs them to where the banner is.

  2. What about using a site like Craigslist to build a list, offer value and then sending them to (Peerfly) offers. Is that ok? Would it be possible to try it and then have the quality checked after so many leads?

  3. Hi Luke, nice page with lots of information. I am about to sign-up with Peerfly but got one question would like to ask. I have a blog myself which would act as the portal to provide information regarding Internet Marketing and of course, would include the offer within my posting. I have a box on the side-bar to ask people to subscribe to my newsletter and I will give them a free gift for sign-up. Would this upset the Peerfly rules? I am not DIRECTLY offering incentive to my offer but just my page. Thank a lot

    1. You could include our offers as text links, banners, or include them in your emails. Email marketing is a great way to promote offers so I definitely recommend building an email list 🙂

    1. The EPC of an offer is the estimated earnings per click. It’s a statistic to give you an idea of how much on average our publishers are earning per click on an offer. We do not pay per click. It’s simply an average based on total earnings and total clicks 🙂

  4. Hey Luke. Are you available to help us get signed up with other CPV networks like MaxBounty, Neverblue, and ClickBooth? It makes sense to run ads from several networks simultaneously, but I need help getting into some of these.

  5. hi luke im a ricardo from colombia and y try to register in this peerfly cpa but i dont have a referal person
    I used to validate the information and start making money, can you help me with this process?
    I thank you for your time and support.

  6. if i have blog site or website and every day there are more people entered my sites through facebook, google search. by email and many social book marking site.also some people entered directly without any refer site in this case can i publish your offers through my blog site and is it allowed method?

  7. Hi Luke,

    I have a friend who is among of your publishers for more than a year, and he told me some good remarks about Peerfly.

    Anyway, I am a co-writer/editor of a news blog for more than 2 years, with search engine as our major source of traffic. You can see my author’s page on the link I provided on the ‘website’ box here, where you can find the news posts that I have already written.

    I have the read the FAQ at Peerfly and I am about to submit our news blog for your approval, but I just want to have some things understood before I proceed.

    1. Can I submit the site I don’t own? As I said, I am only one of its writers, but he allowed me to submit the site on Peerfly, provided that your ads will only appear on the news posts under my name?

    2. If ever the site will be approved, I am planning to post a 300×250 “generic” ad on the side bar of the landing pages under my name. I think specific ads will not be ‘profitable’ since we are writing about current events (sports, technology, politics, etc). Do you have enough choices of “generic” ads for sites like us?

    Any further advices or info from you will be much appreciated.

    Hoping to receive a reply from you soon.


    1. 1. Yes, that would be fine as long as the website owner does not mind if you try to monetize the traffic from your posts.
      2. We do have some general offers that seem to do well, especially email submits 🙂

  8. Hi Luke, tell me this: if I build website for some offer (only one offer per website), add banners at website and drive traffic from SEO that is contextual advertising, right?

  9. would you classify intext ads from infolink/kontera as contextual advertising.
    I would like to know also as i have seen facebook datings ad that lead to a fan page and when you click like they have the dating offer iframed within the page do you allow that sort of facebook ads

  10. Hi Luke,

    Thank you for the great information you provide. It helps me a lot. Can I ask you something? I’ve heard I can add a banner on my blog and that’s considered as “banner display”. But can I create a landing page (with very little information) and add my banner? Is that considered as “banner display”?

    Thank you,


  11. How are you Luke…I wanted to know how would i promote a peerfly offer on google adwords without getting my adwords banned. Google doesnt like affiliate links i hear. Plus do you guys allow me to forward domain a peerfly offer to a registered domain of mine from godaddy or hostgator?

  12. If I make a video, upload it to YouTube and in the description I put a link to an offer that is related to the topic of the video, is that considered contextual traffic and is this kind of traffic allowed?

  13. Assume I set up a lander that collects e-mail and once they opt-in, they get sent directly to the offer. Then, I follow up with an e-mails sequence that have no banners, just links within the e-mail. Please confirm if this is allowed provided e-mails are approved. (Not sure what you mean by “Banners must be on your own server.”)

  14. Would it be ok to promote in a newspaper for the reader to come to my website, where they will be told about the offer and then direct to the offer if they click on the link on the page where the offer is?

  15. Would the following be allowed to promote a CPS offer:

    Putting a Landing page and or link on Craigslist directing user to a website(mine) then sending users to the offer from my website? Would this be a legit source of traffic since its coming from my website and its a CPS offer?

    Any information/help would be greatly appreciated.

    Thank you

  16. Hi Luke
    Great informative blog ! Is offline traffic allowed for CPA – Email/Zip submits via Flyers, Drop cards,Vinyl banners ect… If so, what form of lead generation would the above be classified as ? Also, can I simply redirect my domain directly to the offer without my own landing page ? Or must I send traffic to a landing page then to offer ?
    Thanks for your help.

    1. We are accepting offline traffic on a case-by-case basis. It depends on the offer and how exactly you want to market it. Feel free to email me your idea with the offer so I can get approval from our advertiser 🙂

  17. That was very informative Luke 🙂 I have a question. Does Peerfly allow forum marketing? Not spamming, but really contributing to a forum by posts while promoting CPA offers through signature link. Would that be ok? If I`m interpreting correctly that would fall in the category of contextual ads, right?

  18. Am I allowed to redirect to a CPA offer. So a site that goed to your CPA offer automatically. Also if this is possible can you use your site link to promote on twitter/facebook even if it says you can’t in the restrcitions? Because technically the peerfly link is not on twitter/facebook but a domain name that links to it. Still don’t want to get in trouble of course ;).

    1. Redirecting to a CPA offer is fine, but you still shouldn’t direct link it on Twitter or do any other restricted marketing.

  19. Hi Luke!

    Just want to congratulate you on the awesome blog redesign and all the information you have on it. Everything on a sweet and awesome style! Can I get your designers contact info? lol.. JK… but can i? hehe

    Anyways, I recently joined Peerfly and am really happy to get started with it. I don’t have any questions here right now as a lot of your replies have already created a long reading list for me so I’ll get to that first.

    thanks again for all the awesomeness here!


  20. Great post, Please i would like to use youtube video and redirect my domain to peerfly offers.
    Or let me put it this way. Can i redirect domain to peerfly offers?

  21. What does that mean? “LIMITED Facebook Promotion”

    I can use facebook to promote offers, provided they do not do on fan pages or publications of state?

    For example

    On page fans and state publications (NOT possible)

    Facebook adds there, straight to the offer or a page where you talk about the offer (it IS possible)

    Or I’m wrong, I need information about it .. Thank you.

    1. You cannot direct link PeerFly offers on Facebook Pages. That’s what LIMITED Facebook Promotion is talking about.

  22. Hello Luke,

    I have a query – On the Page where the affiliate link is displayed, there is a field “Details”. Can I use those details on my blog just as it is. Can I make a few changes here and there if I wish to? After mentioning the details on my blog I will display a banner relating to that particular product. Let me know if that is okay.

  23. I added a description of the product on my blog and I placed a banner and then uploaded the blog page to the document sharing site. Is this method okay?

  24. Hi Luke,
    Can I promote my landing page on facebook fan page or on some other free traffic sources and then the cpa offer will be on my landing page so they can click on it ?

  25. I want to know, can I find some offer (like dating) and then build a website around that offer and then just promote my website using social media, article marketing and stuff like that? And yeah, the offer I want to use is allowing contextual. Is that contextual? I make WHOLE website around that offer or is that against the rules?

    1. We don’t really want that traffic because it appears spammy. If you aren’t spamming and just posting as a part of the conversation that you’re already a part of once in awhile I don’t see the issue, but if it could be considered spam we don’t want it.

  26. So if I get this right, I can use social media to redirect to peerfly offer/cpa offer? Or direct to landing page where the cpa offer is? Does peerfly allow for banner to be rewriiten from direct response approach to response? as long it is within rules of course I dont want to get banned. 🙂

  27. Hello, I have some doubts:

    1. If I use landing pages in Facebook Ads (ppc) or in Bing Network, and before to reach the PF offer I ask for the user´s email (opt-in) and when someone enters his email I give to him a gift (free eBook, report, etc), all of this before the PF offer, is it consider an incentive traffic???..wich I can see into the PF rules is the most forbidden method.

    2. Regarding to the question 1, do I need to send my personal landing pages (the ones I created from website) to my affiliate manager in order to get approved?, or in wich cases do I need to get my landing approved by PF (maybe in those wich the offer needs a previous approval)

    3. Can I use these emails I got from my personal landing pages to promote the PF offers?, or just to the email allowed PF offers?

    Thanks a lot

    1. 1. No, you can offer an eBook to opt-in to your list.
      2. Yes, you need to send your landing page to your AM to get approved.
      3. It depends on how you are promoting the offer. If you’re promoting it within an email then you will need to get approval to do this from your AM.

  28. hi,
    i use 7search as search ppc method. I run email submit offer and use direct linking .
    Is it ok? if i use word “free” on my keywords and copy ads

    1. It depends on how you obtained the member IDs. That’s a Facebook policy. We are fine with you promoting on Facebook as long as the offer allows Social PPC. A landing page will definitely help.

  29. I’m trying to find some info about Instagram Traffic. There’s no mention in any offer if it’s allowed or not. Can you help me please?

    1. You’ll need to email your AM with how exactly you want to promote. For the most part, we do not allow promotion on Instagram because they consider it spam.

  30. Then tell me the another method which require less money or no money for
    starting . Because i m about start marketing in peerfly please help me

  31. Hi Luke
    I realized if an offer is not offered in my country, it seems to be re-directed to another offer probably from my country via “linkjump”; question is; will I be paid if it generates sales/leads?
    Reason being my country has limited offers, and most of my sites are targeted overseas.

    1. You need to target the offer’s Allowed Countries with your promotions. If someone from outside of the offer’s Allowed Countries goes to your affiliate link they will be redirected (as you saw). You are not paid for those redirects, but you can setup your own under any offer on PeerFly by going to the green offer tools button at the top right and selecting “Country Redirects”.

  32. Hi Luke , Thanks for all the clarity in your blog.
    I have few questions here….I came across a Asian Dating offer and got approved for the same.i intended to promote it on PoF. Nowhere it was mentioned that I need to take approval for my Custom Banners and Landers.

    Now I have two questions

    1. In such a case , is it mandatory to take approvals or get the creatives( banners and landing pages) reviewed from respective AM .

    2. Even then I have shared the creatives to my respective AM around 12 days back and followed up with him. He told me he is still waiting for nod from the Advertiser…..So its been some time….
    How long usually does it take to get the creatives approved/disapproved ?
    Can I atleast start promoting with the creatives till I get an update from the AM …. If at a later time ,I m not approved, I can stop the promotion.

    3. In case I get approved in future and start creating other Ad variations (may be with different Pics) , Do I need to get approval and get the additional creatives reviewed again ?

    3. Peerfly number 8884004359 doesn’t get connected from India…:-)


    1. 1. We would still prefer you get your banners and landing pages reviewed.
      2. We are working on a better method for taking care of banner/lp approvals to speed up the process. Send a followup email to your AM and ask if you can just start promoting while we wait on the advertiser. Usually this is fine.
      3. As long as you are not significantly changing the context of your ad then it should be fine. As I said, we’re working on improving this entire process to make it more convenient for our publishers so you guys can make money quicker without all the hassle 🙂
      4. I will check to see why your call did not connect. Sorry about that!

  33. Hi, first of all thanks for the information it’s really helpful for newbies like me. I just want to ask if it is possible to use solo ads to promote peerfly offers.

  34. Hey Luke, apologies if this has already been asked. If PPV traffic is going to an affiliate’s LP is this still considered PPV? In other words, could we run an offer this way that was not directly approved for PPV?

    Generally when offers are not allowed for PPV – what is usually the reason why? Is it b/c the owner does not want to be associated with adware?

    1. If an offer does not allow PPV then you can’t push traffic to the offer using PPV, whether you are using your own landing page or not. The advertiser does not want PPV and like you said, it’s likely they do not want to be associated with adware.

  35. Hey luke. You said in the article, “no classified ad sites” . Clarify. Can off-line newspapers and magazines be used?

  36. Hey luke!
    First of all thanks for your effort for making such a nice blog.
    1- I am little bit confused, i read your reply on this thread that redirected traffic is PPV so there are many offers which dont allow PPV so can we promote those offers by redirection For example i post domai .com on facebook and that redirect to peerfly offer. <— will it be allowed?
    2- i like to promote dating offers suggest me which advert method i should use? google adword for facebook compaign? or any other method you will suggest?
    3- Many offers restrict that dont use keywords matcing to there site for example if we promote dream marriage we cant use key word dream marriage so how i will get traffic from adwords?

  37. Hi Luke I have Question When you run your campaigns on media traffic do you cloak your links and the ppv network like for example Media traffic it doesn’t go against their TOS

  38. I just want to know if we are allowed to use blogs to promote offers. Like lets say I promote on facebook and update my status : If you are looking for great phone service to implement for your company visit i am not using the direct peerfly links but just redirecting them to the blog or website where the contextual link or banner is. please advise if this would be okay.

    1. It is fine to use a blog, but how you promote on Facebook would depend on whether or not it’s okay. You can send over an example to your Affiliate Manager and they’ll be able to tell you for sure.

  39. If offer allows both Social PPC and PPV, can I use my own lander to drive paid Facebook traffic to it and then use offer page as a ‘thank you’ page i.e. redirect visitors to offer page via affiliate link. Will that be compliant with PeerFly terms?

  40. Hey Luke, I have a questions,
    can I promoting peerfly offers using document sharing sites like scribd, slideserve, etc??

    and of course I won’t use a “FREE” word on the document that I upload.

    Waiting for your answer Luke, thanks.

  41. I wanted to promote an offer at Peerfy that I have been promoting on another network. However, when I submitted my custom banners, which I have been using on the other network, all of them got rejected.

    What does “specifically restricted” really mean?

    They were very standard type banners found everywhere in that niche, but yes, they were a little more edgy than the standard banners that came with the offer, but I have never ever seen anyone use those standard banners when promoting this particular offer.

  42. What does it mean when you check your click data amd see that s1 s2 s3 is null… i was asked this questiom but I have no idea how to respond to the person. Please help.

      1. SubIDs are use to segment the traffic in your reports and for compatibility with 3rd party tracking systems. You can find more information on the PeerFly blog here.

  43. Hey Luke! The information sounds amazing but i was wondering whether if i could use instagram for promoting CPA offers. I own some good active accs out there. I would be able to promote CPA offers If i promote a landing page which is linked to the offer? Please let me know.

  44. Hello Lucas

    Good morning from Ecuador

    Newly joining my goals Peerfly and promotion are 2:

    – Social PPC (Facebook Ads)
    – Mobile Offers

    My questions are:

    1. I make email submit offers, PPI and PPD in They handle mobile traffic. Or I need first to use a tool with you, before sending the mobile site traffic Airpush?

    2. With regard to Facebook Ads, which is the kind of deals that allows Peerfly?

    I’ll buy your FPTraffic tool. With this tool I can do? Can you give me more information about it?

    Best regards

    Manuel Gonzalez

  45. Hie Luke i wanted to get tutorials on how to promote an offer on facebook and using affiliate links. I am a newbie on peerfly

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