Building a Social Media Empire: Step 2 – Build Your Page Audience with Facebook Ads

Step 2 to building your social media empire is all about using Facebook Ads to build your Page audience. If you have not read Step 1 yet (Find Your Niche and Create Your Accounts), please read that become you continue.

In the 3 days since I created my new Facebook Page, I have accumulated over 150 Likes after having spent $7.05 on Facebook Ads.

Facebook Ads for Likes

There are a few key takeaways from this data:

  • You do not have to have a big ad budget to begin your testing. I have my daily budget set at $3 for this ad campaign.
  • Every day, my cost per Like is decreasing because Facebook is optimizing who they show my ad to based on the data they’re collecting on who is responding well to my ad (Liking my Page).
  • I was able to successfully reach $0.03 per Like in just 3 days with the first ad I created.

This is the only ad for Likes I am currently running for my new Facebook Page and it’s been fairly successful already. I was able to create a successful ad on my first try because of a strategy I use every single time.

My Facebook Ads for Page Likes Strategy

My strategy for ads for Page Likes is pretty simple. Find the right audience and show them an ad that makes it clear I want them to Like my Page.

I create all my ads using the Facebook Power Editor and of course select Page Likes.

Facebook Ad Power Editor Page Likes

Now, let’s talk about finding the right audience on Facebook.

We know my audience is people who are interested in the TV show This Is Us. That is about as straightforward and obvious as it gets. It may not be as easy to figure out what interest to target for your niche, but when you are first starting, don’t try to get too tricky with your interest targeting.

However, if you decide to run an ad targeting popular interests that other advertisers are targeting, your cost per Like will likely be higher.

Selecting the interest for your Facebook Ad

There is already an audience of over 3 million people on Facebook that I can potentially get to Like my Page. Very exciting!

It may take a few different ad campaigns to get the lowest cost per Like possible, but the interest you target will be one of the most important factors and is what I recommend split testing if needed.

The actual ad you use to get the Likes is really easy. Here is the one I am using for my new Facebook Page.

Facebook Page Ad for Likes

Use a fun adjective that will help grab your audience’s attention when your ad shows up in their News Feed and tell them exactly what you want them to do.

Smash the “Like” button if you LOVE This Is Us!

That is all there is to it. We will use their ads for Likes to grow what I call our Base Audience.

Eventually, we want our Facebook Page to help grow itself organically from engagement by our Base Audience. They engage with the content, their friends see it, they Like the Page and engage with the content, their friends see it, and so on.

I will probably continue to pay for ads to grow my Page to at least 10,000 Likes. It will all depend on how engaged my new audience is, but I’ll show you that along the way.

I will create a spreadsheet for my next update with my Page stats and costs.

I have also been posting updates on my Facebook Page and Twitter so make sure to follow along there too!

Start building your new audience for your social media empire and post about it in the comments below. I can’t wait to hear how it’s going.

NEXT: Step 3: Consistently Post Great Content

Let’s make some money!


Discussion

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