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Last month I decided to try something new. I have been tackling a lot of big projects so I decided to take a break from all that and try something a little easier and created a WordPress blog for one of my favorite TV shows, It’s Always Sunny In Philadelphia. WordPress blogs are easy to setup and with the new season of It’s Always Sunny In Philadelphia right around the corner (it started January 14th), I thought it would be fun to create some content for the blog.
I have also a very large audience for this particular show. I created my first Facebook Page for it on October 13, 2011. Since then, I have accumulated an audience of:
- Facebook Pages (6): 543,206 Likes
- Twitter: 114,900 followers
- Email subscribers: 60,000
- Tumblr: 4,840
- Pinterest: 523
My primary channels and focus for this niche has been my 6 different Facebook Pages and the Twitter account. The email list is nice, but I do not mail it often, and the Tumblr/Pinterest users are not as engaged as my Twitter/Facebook audience.
My goal with this blog was to try to generate a 1,000,000 pageviews in 1 month from my social media audience. I have been reading article after article about how Facebook Pages are dead because organic reach has been taken away. Let’s see if I can prove them wrong.
ItsAlways.com WordPress Blog
I decided to create my blog with WordPress because it’s easy to use, there are a lot of great plugins, and I knew I would be able to find a good theme as well.
An important thing to remember when you are dealing with social traffic is that a lot of people use their phones to consume social media. So, I wanted to find a WordPress theme that was mobile optimized to look great on a cellphone.
The theme I ended up using is called Braxton. It’s a premium theme available for purchase on ThemeForest.net. It looks great on a mobile phone, has some awesome customization features, and a cool gallery feature that I knew would do well with social traffic.
You can check out my It’s Always Sunny In Philadelphia blog at ItsAlways.com.
Once I had my theme installed and customized a bit, I needed content.
Creating Content for Social Media
Having a cool looking blog is great, but the content is what is going to draw the visitors in and keep them engaged. Social media users are looking for a certain type of content. They are looking to be entertained. Their attention span is very small.
Figuring out what kind of content works on Facebook and Twitter is easy. All you have to do is check your Facebook News Feed and see what your friends are sharing. There are giant companies that have figured out what content works with social media. My favorite is BuzzFeed.
My biggest takeaway from BuzzFeed articles on my Facebook News Feed is that lists work. People love consuming lists. Create lists that will capture your audience’s attention.
So, that’s what I did. Here’s an example: Top 12 It’s Always Sunny In Philadelphia Tattoos
The lists on ItsAlways.com are setup as a gallery or slide show. Each tattoo image is it’s own “page” on the blog and at the top/bottom of the article there are “Next” and “Previous” buttons the visitor can use to go through the gallery.
From just a few posts on my Facebook Pages and Twitter account, that article accumulated over 6,900 shares/likes!
I even had people sharing It’s Always Sunny In Philadelphia tattoos that they had gotten:
If you take a look through ItsAlways.com you will see that over the course of the month I posted once a day or every other day. I would post different types of content to keep my audience engaged. I posted a lot of lists, some videos, highlights/reviews of new episodes, etc.
I would post these pieces of content once a day maximum on my Facebook Pages. I would tweet them about once a day too. My goal is not to spam my audience into generating some pageviews for me, it’s to provide value to them so they’ll keep coming back!
Besides the links to my content on ItsAlways.com, I had FPTraffic posting at least 3 pieces of other content (photos/videos/links) posting to my Facebook Pages and Twitter account as well. This helps keep your audience engaged with your Page/Twitter and seem less spammy.
So, how did all of this work out for me? Based on the title of this article, I’m assuming you can figure that out for yourself 🙂
1,125,671 Pageviews in a Month
My goal was a million pageviews and I beat it by over 125,000. I used Google Analytics to track my traffic and it was a lot of fun to watch the viral posts accumulate all that traffic!
There are some interesting points just from the data shown above. On average my visitors were looking at about 7 pages and spending a total of one minute 46 seconds combined viewing those pages. My bounce rate was pretty low only 31.46% and this is primarily because when visitors came to the site they were likely to click through the galleries. A “bounce” is when someone comes to your site and leaves without viewing any other pages on your site.
Over 70% of the visitors visiting my site were visiting it for the first time. This is not really a surprise because it was a brand new blog. It’s great to see that about 30% of my visitors were returning though. They must have liked my content!
I expected the majority of my visitors to come from a mobile device, but I did not expect it to be over 75%! This really shows how important it is that your website is mobile optimized.
My bounce rate, pages viewed per session, and session duration were all a bit better with desktop traffic. This makes sense because people are less distracted when they are on a desktop computer compared to when they are on their mobile phone. It would be great to find a way to get users reengaged who view the site on their phone later with a desktop computer.
These statistics are really interesting. My Twitter audience is pretty big. It’s not as large as my Facebook audience, but Facebook is accounting for over 88% of the traffic the blog got over the past month!
As I said, I’ve had quite a few articles go viral on Facebook with my Facebook Pages, but I can’t say I really saw that with Twitter. When I would post a link on Twitter it would get retweets, favorites, and replies, but obviously not near the amount of engagement as the Facebook posts would get. So, are Facebook Pages dead?
Facebook Pages are NOT dead
No. There is still a ton of potential with Facebook Pages. The audience and traffic is still there, but you have to be creative on how to capture their engagement. Articles and links are one way I am doing it now and as you can see, it’s working really well!
I would like to invite you to do the same. Do you currently have an audience on Facebook that is stagnant? Do you have a business that you should be promoting on Facebook using a Facebook Page and good content? Give FPTraffic a try and you will not be disappointed 🙂
I will continue to update ItsAlways.com and post my latest findings as Guides on FPTraffic and in the FPTraffic Facebook Group. Please let me know if you have any questions. I’d love to see how you can use this information to create your own content to help grow your website or business.
Let’s make some money!