From 0 to 1,125,671 Pageviews in a Month

ItsAlways Million Pageviews

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This article was published 2 years, 9 months ago. Please keep in mind that the information may be outdated. Post a comment below if you have any questions.

Last month I decided to try something new. I have been tackling a lot of big projects so I decided to take a break from all that and try something a little easier and created a WordPress blog for one of my favorite TV shows, It’s Always Sunny In Philadelphia. WordPress blogs are easy to setup and with the new season of It’s Always Sunny In Philadelphia right around the corner (it started January 14th), I thought it would be fun to create some content for the blog.

I have also a very large audience for this particular show. I created my first Facebook Page for it on October 13, 2011. Since then, I have accumulated an audience of:

  • Facebook Pages (6): 543,206 Likes
  • Twitter: 114,900 followers
  • Email subscribers: 60,000
  • Tumblr: 4,840
  • Pinterest: 523

My primary channels and focus for this niche has been my 6 different Facebook Pages and the Twitter account. The email list is nice, but I do not mail it often, and the Tumblr/Pinterest users are not as engaged as my Twitter/Facebook audience.

My goal with this blog was to try to generate a 1,000,000 pageviews in 1 month from my social media audience. I have been reading article after article about how Facebook Pages are dead because organic reach has been taken away. Let’s see if I can prove them wrong.

ItsAlways.com WordPress Blog

I decided to create my blog with WordPress because it’s easy to use, there are a lot of great plugins, and I knew I would be able to find a good theme as well.

An important thing to remember when you are dealing with social traffic is that a lot of people use their phones to consume social media. So, I wanted to find a WordPress theme that was mobile optimized to look great on a cellphone.

The theme I ended up using is called Braxton. It’s a premium theme available for purchase on ThemeForest.net. It looks great on a mobile phone, has some awesome customization features, and a cool gallery feature that I knew would do well with social traffic.

You can check out my It’s Always Sunny In Philadelphia blog at ItsAlways.com.

ItsAlways.com

Once I had my theme installed and customized a bit, I needed content.

Creating Content for Social Media

Having a cool looking blog is great, but the content is what is going to draw the visitors in and keep them engaged. Social media users are looking for a certain type of content. They are looking to be entertained. Their attention span is very small.

Figuring out what kind of content works on Facebook and Twitter is easy. All you have to do is check your Facebook News Feed and see what your friends are sharing. There are giant companies that have figured out what content works with social media. My favorite is BuzzFeed.

My biggest takeaway from BuzzFeed articles on my Facebook News Feed is that lists work. People love consuming lists. Create lists that will capture your audience’s attention.

So, that’s what I did. Here’s an example: Top 12 It’s Always Sunny In Philadelphia Tattoos

The lists on ItsAlways.com are setup as a gallery or slide show. Each tattoo image is it’s own “page” on the blog and at the top/bottom of the article there are “Next” and “Previous” buttons the visitor can use to go through the gallery.

From just a few posts on my Facebook Pages and Twitter account, that article accumulated over 6,900 shares/likes!

Always Sunny Tattoo

I even had people sharing It’s Always Sunny In Philadelphia tattoos that they had gotten:

Tattoo Post

If you take a look through ItsAlways.com you will see that over the course of the month I posted once a day or every other day. I would post different types of content to keep my audience engaged. I posted a lot of lists, some videos, highlights/reviews of new episodes, etc.

I would post these pieces of content once a day maximum on my Facebook Pages. I would tweet them about once a day too. My goal is not to spam my audience into generating some pageviews for me, it’s to provide value to them so they’ll keep coming back!

tweet example for ItsAlways

Besides the links to my content on ItsAlways.com, I had FPTraffic posting at least 3 pieces of other content (photos/videos/links) posting to my Facebook Pages and Twitter account as well. This helps keep your audience engaged with your Page/Twitter and seem less spammy.

So, how did all of this work out for me? Based on the title of this article, I’m assuming you can figure that out for yourself 🙂

1,125,671 Pageviews in a Month

ItsAlways Month Stats

My goal was a million pageviews and I beat it by over 125,000. I used Google Analytics to track my traffic and it was a lot of fun to watch the viral posts accumulate all that traffic!

There are some interesting points just from the data shown above. On average my visitors were looking at about 7 pages and spending a total of one minute 46 seconds combined viewing those pages. My bounce rate was pretty low only 31.46% and this is primarily because when visitors came to the site they were likely to click through the galleries. A “bounce” is when someone comes to your site and leaves without viewing any other pages on your site.

Over 70% of the visitors visiting my site were visiting it for the first time. This is not really a surprise because it was a brand new blog. It’s great to see that about 30% of my visitors were returning though. They must have liked my content!

ItsAlways Device Stats(click to enlarge)

I expected the majority of my visitors to come from a mobile device, but I did not expect it to be over 75%! This really shows how important it is that your website is mobile optimized.

My bounce rate, pages viewed per session, and session duration were all a bit better with desktop traffic. This makes sense because people are less distracted when they are on a desktop computer compared to when they are on their mobile phone. It would be great to find a way to get users reengaged who view the site on their phone later with a desktop computer.

Social Media Stats

These statistics are really interesting. My Twitter audience is pretty big. It’s not as large as my Facebook audience, but Facebook is accounting for over 88% of the traffic the blog got over the past month!

As I said, I’ve had quite a few articles go viral on Facebook with my Facebook Pages, but I can’t say I really saw that with Twitter. When I would post a link on Twitter it would get retweets, favorites, and replies, but obviously not near the amount of engagement as the Facebook posts would get. So, are Facebook Pages dead?

Facebook Pages are NOT dead

No. There is still a ton of potential with Facebook Pages. The audience and traffic is still there, but you have to be creative on how to capture their engagement. Articles and links are one way I am doing it now and as you can see, it’s working really well!

I would like to invite you to do the same. Do you currently have an audience on Facebook that is stagnant? Do you have a business that you should be promoting on Facebook using a Facebook Page and good content? Give FPTraffic a try and you will not be disappointed 🙂

I will continue to update ItsAlways.com and post my latest findings as Guides on FPTraffic and in the FPTraffic Facebook Group. Please let me know if you have any questions. I’d love to see how you can use this information to create your own content to help grow your website or business.

Let’s make some money!

fptraffic

Post a comment

65 thoughts on From 0 to 1,125,671 Pageviews in a Month

  1. This is awesome! Not only are those numbers great, but your blog is even better! I especially love that you’re rotating Peerfly offers at the top of the page. Keep up the good work!

  2. Great article Luke! One question, are you creating your own content everyday for your blog?
    Also it would be great if you make more post about this project because I have started a similar projects(because of you ) and would love to follow your progress for tips.

    Thanks Luke!

    1. I’ve created all of the content so far. Eventually I wouldn’t mind getting a few fans from my Facebook Page to help me add content, but for now I’m doing it. Like I said, I enjoy the show and creating the content 🙂

  3. Amazing blueprint, Luke!

    It’s not only you’ve managed to build this massive traffic flow, but the blog itself looks amazing. This is what a modern social-oriented blog should look like. Thank you for sharing!

    1. The CTR is somewhat low because mobile CTRs are commonly low. That being said, the gallery feature helps increase the pageviews which you’d hope would also help increase clicks 🙂

    1. $xxx. AdSense on mobile doesn’t have a very high CPC. I’m testing other monetization methods and I expect my RPM to increase over time as better ads are served.

  4. Well I wouldn’t say you proved them wrong because what you actually did was gracefully move the crowd from one venue to anther which was quite suave btw.

    What THEY meant by fanpages being dead are that they do not get as much search engine shine as they did but it is clear that fanpages are still beneficial as it keeps everybody who likes the same thing sort of in one place UNLESS you master the art of moving the crowd. Or as we called it back in our younger days how to be an MC.

    My main takeaway is if you were using the FPTraffic thing waay before building the blog then that means that thing has to awesome!

  5. I’ve been trying to make money online for the last year. It is so frustrating. I’ve spent hundreds thousands of dollars and never made a dime. It’s so frustrating so I just gave up. ..I just don’t know what to do.

  6. Hi Luke I love your software FPTraffic and use it all the time.
    However I am terrified to break copyright and use vids and pics etc of famous people. How do you get away with it legally ? Won’t they get pissed off or worse and make you return every dollar.

    1. Happy you love FPTraffic 🙂 I understand the concern of using images, but you’re just sharing them. I would never give anyone legal advice, but from my experience, there is no issue with sharing content for entertainment purposes. I was invited to the Modern Family Fan Appreciation Day because of one of my Facebook Pages, which makes me think they didn’t have an issue 🙂

  7. Luke, I signed up for your FBTraffic system but never received a conformation email. Please advise
    Thank You,
    Robert Silver

  8. Wow amazing..

    The lists on ItsAlways.com are setup as a gallery or slide show. Each tattoo image is it’s own “page” on the blog and at the top/bottom of the article there are “Next” and “Previous” buttons the visitor can use to go through the gallery.

    How to create this? There is any plugin?

    Thanks

  9. That’s cool but most of us are in this for the $$ and entertainment, while super popular and easy to get engagment, is HARD to monetize for all of its popularity. They want to be entertained and detest “ads” or being sold too.. they are freebie seekers at best. You can build a list and then segment it but the trouble that goes into spending gobs of $ on data just to find out who like a Tshirt or a CPA offer etc.. is not worth the time.. but i understand you have to promote your stuff too:). I use your FBtraffic (small plug) but not for this.. be creative and there is money in a fan page but its better in tight targeted sub niches.

  10. Hey Luke,

    Great site and resources here. Thanks for all the info.

    I was wondering if you or anyone you know have ever run into a copyright infringement issue. You’re obviously creating very very popular pages so I was curious if that was ever an issue. In way you are creating free advertising and fan engagement but I could see where the network/production company/etc may want a piece of the pie as well or just outright ask for things to be taken down.

    Thanks for your time!

    1. I had an opt-in setup and removed it. It’s definitely possible to build a list from it, but I need to find the right angle 🙂

  11. Ahh.. well I am not sure if you are aware or not, but any link that you tweet get a ton of “hits” from bots, including from twitter themselves many times over. I created my own URL shortener and started publishing news on my twitter accounts. The twitter analytics says I got 800 clicks last month. The database of incoming clicks that I recorded says I got tens of thousands of clicks. So your traffic from twitter is actually a little skewed…

    1. That may be true, but I can see from the amount of retweets, favorites, and replies on my tweets that they’re getting engagement.

  12. Thanks Luke for all the tips, These are really very useful for newbie Bloggers and Aff. marketers. I will surely implement on your Above shared idea.

    Thanks Again and keep it Up!!

  13. Great post. Really helpful. How much time do you spend creating content every day? I’m an editor of an English language blog and finding a way to correctly understand my return on content (ROC). Also, did you do any link building or were all the links you got organic?

    1. I didn’t have to spend too much time. Honestly, I’m not sure exactly. It doesn’t take too long to put together this type of content. All the links and traffic I got so far has been organic.

  14. Hey Luke,
    amazing post brother….but one question.

    I’m getting an error when I try to download fptraffic 🙁

    hope you could help me out, thanks.

  15. Great article Luke, and wow what a result.

    I now your goal was to get a million page views in a month, but what do you think the result would have been if you had promoted, say this blog or a business type doing exactly the same thing?

    I know its a hypothetical question, but have you had good results with business type blogs or websites?

    Regards
    Paul

    1. I believe the results could be similar. You just need to create content your audience will absorb. Have I done it with a business type blog? You’re reading one? 🙂

  16. ehm you are creating traffic by using already existing social media accounts. dude what the heck should i use with this information? i dont wanna know what you can do with your already existing stuff, i wanna know what you can do from complete zero.

  17. Nice case study. I knew people were browsing on mobile phones but had no idea that mobile traffic could make up such a large portion of visiors. Really makes me wonder how the internet will be when desktops are obsolete. Plus, I took a look at PostPlanner and your tool is much cheaper. WIll check it out!

  18. Hello Luke,

    Thanks for share your experiment with us ..Really Good one ! I just started my blogging jounrey and that’s why always searching for Traffic and Content Marketing Methods. I have read a lot’s of blogs. But honestly i am confused about one matter and that is about Facebook Ads. If i do Facebook ads and just get 1000 Traffics on my blog then what is the profit when i am using Google Adsense? Will i earn and get profit or will i lose my Adsense Account as well i have also read that when a lot’s of traffics come from Facebook the CTR % get increase and for that Adsense Ban.

    Have you done any experiment with this ? Would you please love to share

  19. Good sharing. I learn some from your post. I focus on SEO only but I will add more time in social media marketing
    Thank and hope to see you again
    Gimreview Admin

  20. it was great tutorial. @luke i am into affiliate marketing. but unfortunately my account disapproved from the part of peer-fly due to the reason like some traffic resources. Can You suggest a guide for this and more on affiliate marketing techniques. I will waiting for your response.

  21. I must confess, I admire and envy you. I could remember when I wanted to start affiliate marketing, your blog was a big fish to feed on for me. But I later changed to blogging, and since I have started, we have grown about 5k FB likes and 23k Twitter followers, but the daily visitors is still low. I would love you to please check up the website http://www.toptenthingz.com/ and please suggest ways I can increase the traffic and how I can make more money with it.
    Thanks

    1. I appreciate the compliment and I’m happy you are finding my content useful. Is the content you are putting on your blog unique?

      1. Hi Luke, thanks for responding to my comment; upon your busy schedule.
        I hire a few writers to provide contents for me, and the tool I use to check the quality of the articles is Grammarly. Do you suggest the articles are plagiarized, or is there a better way to check the quality.
        Thank you for your future response, I wouldn’t mind if I can make friend with you; maybe contact you. You are someone to reckon with. God bless.

    1. I disagree. I’ve seen great results from Pages with smaller reach than 500k. I recommend you build your audience as large as you can, but you can get great engagement with lower than 500k. That just seems like an excuse not to try.

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