Organic reach on Facebook Pages has been decreasing for awhile now. I have noticed it, the members at FPTraffic have noticed it, and Facebook has been pretty blunt about it. However, there is still a lot of opportunity with Facebook Pages and if you use them right there is still a lot of money to be made.
In September I created a new piece of content for one of my Pages that I knew was going to go viral. It has the perfect mix of sexiness and shock to draw the Likes, Comments, and Shares needed to make something go viral. Sure enough, it went viral.
The link post was viewed over 1,500,000 times on Facebook. Do I think Facebook Pages are dead? Absolutely not. However, I do think it is smart to create new channels to reach your audience. I have used my Pages to funnel traffic to a quite a few new channels. I’m building large Twitter accounts from my Page audiences and big email lists as well. Well, I recently added a new tool to FPTraffic to help increase your reach by building an email list from your Page with your Page content!
Reach your Facebook Page Audience via Email
Email is still one of the best ways to communicate with an audience. I make tens of thousands of dollars a year from my mailing lists. I have had single email blasts I have sent out that have generated $10,000+ in revenue. They say “the money is in the list” and I know it.
The trick to making money from an email list is the same as making money from a Facebook Page. You provide your audience with content they want and mix in content that they would be interested in that will make you money. So, what if there was a way to turn your Facebook Page content into email content? Well, now there is!
With FPInbox, your Facebook Page content published by FPTraffic is automatically turned into a daily newsletter that you can use to reach your Facebook Page audience outside of Facebook! With a subscriber on FPInbox, organic reach no longer really matters.
The Opt-in Page
Every member of FPTraffic has the ability to make a simple opt-in page for their Facebook Page “Inbox” from FPInbox. The opt-in page is 100% mobile optimized and is really easy to setup. Here is an example for one of my Pages:
Once someone subscribers to your Facebook Page’s emails they will receive a daily email each morning with a summary of the posts you made on your Facebook Page the day before.
The content is pulled from your FPTraffic account and emailed automatically. You do not have to do anything but post the link to your opt-in page on your Facebook Page to get subscribers!
The Daily Email
Here is an example of the daily email sent:
Of course, there are two other posts shown in this email that did not fit in my screenshot.
Any content you post on your Facebook Page from FPTraffic will be included in your email and emailed to all of your subscribers every day at no additional cost to you! So, if you have a link to a product on Amazon or a shirt from Teespring that you are marketing on your Page, you could get additional sales from the FPInbox emails sent to your audience as well.
I just released this new tool last week and I am excited by the response I’m already getting from FPTraffic members. Check it out and let me know what you think.
Post in the comments if you have any questions. Let’s make some money!