Over the past year I have invested a lot of time and money into building Pages on Facebook. Facebook has grown tremendously over the past few years and Pages are a way you can use Facebook to build a community and reach people about any topic imaginable. I have several large Pages that I use to reach hundreds of thousands of people daily and it doesn’t cost me a dime!
The first step in building your community is to create a Facebook Page. Below I will outline how you can create your Page and then teach you a few tricks I use to get my Page started and moving in the right direction. If you follow these steps you will have your first Page up in no time and then building more after that will only take you a few minutes.
Create a Page
Finding the link to create a Page on Facebook will change over time as they update their design so I recommend simply bookmarking/favoriting the following link:
https://www.facebook.com/pages/create (click here)
When you go to that link you are taken to the first step in creating your Facebook Page which is selecting the category your Page fits under.
Once you click on your general category you will select the actual category from a drop down. You will enter your Page name and agree to Facebook’s terms.
Setup Your Facebook Page
The next step is to finish setting up the creation of your Facebook Page. There are 3 steps to complete this setup.
You can change any of these settings later, but I recommend filling them out when you create your page. The most important thing is probably your Profile Picture (step 2).
The profile picture will display on your page as 160×160 (pixels), but the minimum size you can upload is 180×180. I recommend uploading a picture that is square and at least 200×200. Your profile picture is important because it is the image that represents your Page on every single post you make.
Let’s take a look at some other important image sizes.
Facebook Page Image Sizes
There are a few different image sizes you should know when creating and adding content to your Facebook Pages. After I have setup my Facebook Page I usually will add a cover photo.
The Cover Photo size is 851×315. Facebook is integrating Cover Photos deeper into Facebook than when they originally added them. It’s not only the big header image of your Facebook Page, but when your Page is shown on a News Feed it will also be displayed on hover or sometimes even on the feed itself. Here is an example:
So, as you can see it’s important to choose good images for both your profile picture and cover photo. I recommend using creative images that will draw in user’s eyes. I attempted to do this with the Facebook Page for this blog:
The two images that represent your Facebook Page are not the only two important ones. If you are going to get your users engaged with your content it’s important to keep the in mind how images will display on their News Feeds.
It should come as no surprise that the most engaging type of post you can make on your Facebook Page is a photo. People love pictures and “a picture is worth 1,000 words.” So, I recommend posting pictures related to the niche of your page pretty frequently.
Images will automatically be displayed on your Facebook Page as a maximum of 403×403 pixels. The maximum size you can upload is 2048×2048, but I recommend resizing your images to around 500×425 pixels. I have found that this size gets a great response from my Facebook Page users. It displays well on their News Feed and people are likely to Like, comment, and share.
So, you should have your Facebook Page up and running. I typically add 2-3 posts a day to my active Facebook Pages. On average your content will get engagement for about 3 hours after you post it. So, unless it goes viral, it will stop getting new Likes, shares, and comments after about 3 hours. By posting 3 times a day you’re more likely to reach more of your users.
If you are looking to get more Likes on your page I recommend reading my article on Optimized CPM Facebook Ad Bidding.
I have made thousands and thousands of dollars from my Facebook Pages and I will be outlining the entire process over the next few weeks. Let me know if you have any questions. Let’s make some money!