We all just love those e-mail submits, don’t we? No hard selling, no asking people for their money, easy conversions; it’s a bit like taking candy from a baby.
Well I don’t know about you, but I’m about sick of babies. They run around wrapped in a sack of their own waste, and they hardly ever wear shirts! I think it’s high time we start doing business with adults.
And by adults, I mean adults with credit cards. Ever notice when you’re looking through PeerFly’s offers there’s all those super alluring ones: $30 payouts, $50 payouts, $90 payouts! Wouldn’t you like a piece of that pie?
What I have for you today is better than candy. I have a method for converting offers like these. You can be sure that most any offer like that is a credit card submit. So what I’m going to show you is a simple system for getting eyeballs on these offers, and credit cards out of those wallets.
Here we go:
This is a list marketing method. Prerequisites are hosting, a domain name, and an autoresponder. These are all inexpensive services; combined cost is less than the value of a single conversion.
Your website will consist of nothing more than a basic opt-in funnel. This means a squeeze page, a “subscription confirmed page”, and possibly a “thank you” page in between if you’re going to use double opt-ins. (I use double opt-ins, but I find most list marketers do not.)
Now before we get ahead of ourselves, let’s decide what offers to promote. We’re going to pick 3 PeerFly offers that are available at the time of this posting:
- Paid To Place (offer #6438, $90.00 CPS)
- Real Income 365 (offer #4804, $32.75 CPS)
- zBiddy Auction (offer #6143, $56.00 CPS)
The first two are in the biz ops/work at home vertical. The last one will be pitched as a buy low, sell high auction arbitrage strategy that will still appeal to work at home enthusiasts.
To use these offers you will need to restrict your traffic to the US, but you’re used to doing this with some e-mail submits anyways.
Now, in your autoresponder (I use AWeber) you’re going to write a 3 part follow-up sequence for each offer. We’re not just going to do a one part pitch. Your conversions will be very low if you do. We instead will build value over the course of a three part sequence for each offer. This will raise conversions dramatically.
This begs the question, “But what do we write about, Chad?”
Well that’s easy, let me break it down:
The first message in your follow-up sequence will start with an introduction. You talk about yourself, very briefly, and just make an effort to build a bit of trust. I like to include a picture of myself so that my subscribers know I’m for real, and they have a face to pin on my name.
From here you’ll go on to describe the first offer from a strictly feature-based standpoint. You can get a good rundown of the features from the offer landing page, and just reiterate them in your own words. Be conversational about it, forget about selling for right now.
Once you’ve done that, set the expectation that you’ll be in touch again tomorrow with some more juicy details about the offer. Don’t skip this part! It does wonders for maintaining a good open rate.
The second message in the sequence is when we start pulling emotional triggers. In this case, we’re in the work at home niche, so these people we’re appealing to are not unlike you. They want to break the mold, and do their own thing. They want to supplement, or even replace their existing income. They have some burning desire to find a work at home opportunity they can trust, and this is where we fan the flames.
You can really draw on your own feelings here, being the entrepreneur that you are. Dig deep, and make that emotional connection. Again, this is not about selling, this is about trust.
Now for the third message in our sequence. This is where you anticipate objections, overcome them, provide assurance of ongoing support, and ask for the sale.
The biggest objection is always price. Make sure you’ve informed them of any money back guarantees, find testimonials for the offer and quote them here, and cite the offer’s stated income potential.
Also, assure them that the publisher of this offer provides support for their customers, and that they won’t be hung out to dry. You could go so far as to create a Facebook group you can invite them to so they can ask you questions. This two-way relationship represents the ultimate in trust building.
Obviously in order to do this you need to inform yourself about the offers you’re promoting. Scour Youtube, read reviews, or even buy it yourself. How far you want to take it is up to you. Just bear in mind that the more trust you build, the more money you make.
Finally, at the end of your third message, you use a conventional call-to-action. “Sign Up Here”, “Register Now”, or whatever you choose. Prior to this, you just link casually as a reference to the offer you’re talking about. These casual links should appear 2 or 3 times in each message throughout the sequence.
So, you’ve completed your first 3-part sequence. Now all that’s left is to do it again for your second offer, and again for your third.
In this example, we’re using zBiddy as our third offer. You’ll want to look at pricing for things like iPads, other tablets, and smart phones. I have done this myself, and you can easily spot gaps between what something tends to sell for on zBiddy, and what the same item sells for on eBay or Craigslist. Describe a basic auction arbitrage strategy in the first message for this offer, and go on as described above for the second and third messages.
So you see how this works, yes? You leverage both trust, and repeated exposure to increase your rate of conversions. List Marketing 101.
This is a powerful method that I use all of the time.
Now you’ll want to make sure to have a decent squeeze page right up front. It is not hard to find squeeze page templates or WordPress themes that make this a cinch.
If you’re uncomfortable with the technical aspects of this, there’s a million people on Fiverr that will setup a WordPress blog and install a theme for 5 bucks.
If you don’t fancy yourself a writer, pop over to iWriter and get a freelancer. Another 5 bucks.
There’s really no serious obstacles here. Once you have this sales funnel built you just need to run some traffic through it. Solo ads are a quick and easy way to do this. The market for biz op/work at home solo ads is immense. These are not hard to find.
If you’re used to driving PPC or Facebook traffic, you can do that too. You could also get active in relevant forums and get a link to your squeeze page in your signature, and just start answering questions and helping people.
Traffic generation is beyond the scope of this article, but I hope you see the real potential here. And what’s more, is by adding a fourth, or fifth, or sixth offer to the end of your sales funnel you can effectively give yourself a raise.
Once you’ve had enough traffic through your funnel you’ll have a good picture of what your conversion rate looks like for each offer, and you’ll know exactly how much each subscriber is worth to you. You’ll know what size list makes you how much money, and it becomes simple math to determine how many subscribers you need to make the sort of living you want to make.
I hope many of you will implement a system like this, because I can assure you this is what the “gurus” are doing. They may tweak it and do it in their own way, but they are building and marketing to lists.