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I have tweeted over the past few days about how I believe Facebook is making some changes to their algorithm to give Facebook Pages more reach and then just a few days ago they released a new News Feed preference tool that will change how users manage their feed and can help Facebook Page owners increase their research tremendously. That new preference is called See First.
See First allows users to bump any Person or Page to the top of their News Feed. These posts are literally seen first because they are the very first thing that will show on your News Feed.
Add a Facebook Page to your See First List
Facebook could definitely make this process a bit easier, but right now there are a few steps to add a Facebook Page or person to your See First list.
The first step is to get to your News Feed Preferences on Facebook. On your computer, you simply click on the drop down arrow at the top right of the Facebook menu and then select News Feed Preferences towards the bottom of the menu.
Facebook is rolling out See First in the News Feed Preferences on iOS and Android so you may not have the option yet, but it will be under the More menu at the bottom right and then News Feed Preferences.
Once you’re in your News Feed Preferences you’ll be able to see the People, Pages, and Groups that you see most on your News Feed. This is also where you can add a Person or Page to be Seen First.
Click on the People or Pages option on the left and then move your mouse over the “Following” button next to a Person or Page and you’ll see a See First option at the top.
If you click See First then that Person or Page will show at the very top of your News Feed whenever new content is posted!
You can also choose “See First” from the “Liked” dropdown on any Facebook Page you like.
Increased Facebook Page Reach
The benefit of this for Facebook Pages should be obvious. Some Facebook Pages are claiming their average reach per post has dropped below 3%. Every person that you can get to add your Facebook Page to “See First” is going to see your posts more consistently, engage with the posts more consistently from your Page, and potentially increase your reach drastically.
The content shown for See First has a blue star by it so it grabs your attention and it’s even currently being shown above any News Feed ads. This is prime real estate and it’s yours to grab.
Hopefully over the next few months Facebook really pushes this out to help keep users engaged with the content they like and want to see. If they do, users will be happier with their News Feed and Facebook Page owners will be happier with their reach.
If you own a Facebook Page I recommend trying to entice your fans to See First your Page. I know I will!
Let’s make some money!