I have been an active Twitter user since 2007. When I first joined most people were laughing at Twitter saying it was worthless and stupid. I enjoyed using Twitter and saw the potential to use it for marketing purposes. How people market using Twitter has changed quite a bit over the past few years, but as Twitter has evolved so have the marketers using it. One cool feature you can use on Twitter to help make your website links stand out above the the rest and improve your marketing response is the Twitter Card.
Twitter Cards are relatively new to Twitter. Basically, you add a piece of code to your website or blog and then Twitter will use that piece of code to generate a preview (Card) with details about your link and display those details on your tweet on Twitter. Sound complicated? It’s not really. Let’s take a look at two of my Twitter Cards.
With the Twitter Card examples above, my blog is linked in the tweet on left and an offer on PeerFlyOffers.com is linked to on the right. First, let’s take a look at the one for my blog.
WordPress Twitter Card
Creating a Twitter Card for your WordPress blog is really easy. Most SEO plugins have the functionality built in. I use SEO Ultimate on this blog and it has the Twitter Card functionality feature built into the new post page.
The more popular WordPress SEO by Yoast plugin makes setting up the Twitter Card a little more complicated. You have to enable it under the Social section of their SEO menu.
Once enabled, either WordPress plugin will create the META tags required in order to create the Twitter Card. To see if you have it properly installed, setup, and enabled, you can use the preview Twitter Card tool.
Twitter Card META Tags
The Twitter Card META tags are pretty easy to understand and add to your site. I’ve added them to PeerFlyOffers.com offer pages which where the information in the tweet on the right in the screenshot above is coming from. Basically, you just create meta tags for:
There are a few other tags you can add as well. Here are the meta tags I’m using:
<meta name="twitter:card" content="summary" /> <meta name="twitter:url" content="http://www.peerflyoffers.com/offer.php?id=7351" /> <meta name="twitter:title" content="Tara Astrology - US" /><br /><meta name="twitter:description" content="Payout: $1.30 - CR: 28.91% - EPC: $0.38 - Get your free reading! Target demo is women 25+. Converts on first page." /> <meta name="twitter:image" content="http://s.wordpress.com/mshots/v1/http%3A%2F%2Fpeerfly.com%2Fpreview.php%3Foffer%3D7351?w=400&height=400" /> <meta name="twitter:site" content="@peerflyoffers" /> <meta name="twitter:creator" content="@LukePeerFly" />
You would want to change the “content” to whatever content you want to show in your Twitter Card. Place those tags in the head of your HTML page and then preview your new Twitter Card to make sure it’s setup properly.
Submit Your Twitter Card
Once your Twitter Card is setup properly you will need to submit it to Twitter and get it approved before it will start showing up on tweets with your site links. It’s taken up to two weeks before my Twitter Card was reviewed and approved. Once submitted and reviewed you will get an email from Twitter letting you know whether your Card has been approved or not.
It is important to stay ahead of the curve and I think as Twitter continues to evolve they’ll be integrating Twitter Card information more and more. So, if you have yours setup and ready to go when those changes go into effect you will be ahead of the competition. I decided to setup mine for the same reason I made sure to get my picture added to Google’s results, it’s good for branding and should help provide extra exposure. So, create your Twitter Card today and stay ahead of the competition. Let me know if you have any questions. Let’s make some money!