Building a Social Media Empire: Step 1 – Find Your Niche and Create Your Accounts

Build a Social Media Empire

Over the past few years, one my focuses has been building a social media empire.

I have built a very nice audience of over 3,500,000 followers on Facebook and Twitter. I use that audience to reach 50-100M people a month.

I am able to successfully monetize that audience and generate quite a bit of income as well 🙂

So, I thought it would be interesting to a series of posts explaining how I have built my “social media empire” and start building a brand new audience from scratch to feature in my posts.

My goal is to show you the exact steps I have used to build my audience and how I use that audience to generate an income.

I believe that within 3 months I will have a substantial audience and then within 6 months I will be profitable on this project. I will create and share a spreadsheet showing updated numbers for how much I’ve spent, how much I’ve made, and how much my audience grows week-to-week.

Let’s get started.

Step 1: Find Your Niche

Finding a niche to build your audience and empire around is very important for multiple reasons:

  • You want to pick something you are going to enjoy working on every single day.
  • You want to pick a niche that has a lot of potential for growth.
  • You want to pick a niche that you can eventually make money from.

We’ve also discussed finding a niche in-depth on the FPTraffic blog and that article is well worth a look.

I choose to build my audiences around entertainment niches and specifically I love doing Fan Pages for TV shows. The majority of my social media audience is built around Fan Pages for TV shows and they have been very successful for me.

For example, I created a Fan Page on Facebook for the TV show It’s Always Sunny In Philadelphia in 2011 and I have posted on that Facebook Page almost every single day since I launched it. Why? Because of the reasons I mentioned above. I love Always Sunny, I’ve found a ton of opportunity to grow with that audience over the years, and I’ve been able to make a lot of money doing it.

So, find a niche you love and give it a try.

My New Niche: This Is Us

This Is Us is a NBC TV show that I have been watching since it first aired last year. I thought about creating a Fan Page for it right after the first episode, but decided to wait to see if it would rise in popularity and get renewed for a few more seasons. It did and now it’s time to take action!

I won’t bore you with all the details of the show, but I highly recommend you check it out. They already have a big social media presence, but I think there’s opportunity for me to come in and capture the audience’s attention from a more fan driven aspect.

I decided to call my Fan Page and Twitter account Everything TIU (Everything This Is Us).

Everything TIU Facebook Fan Page

Facebook Page

I am not going to go into a lot of detail on how to create your Facebook Page because there’s already a ton of content out there on how to do that, but feel free to check out our “create a Facebook Page guide” from the FPTraffic blog.

I recommend finding a username that is available on Facebook, Twitter, and the domain as a .com. I use a tool called Launchaco to do this.


Find your username and then register the domain. You can then setup a forwarding email address on your new domain to use to create your Twitter. I register my domains through and it’s really easy to setup an email forward. You can literally have it setup in a matter of minutes.

email forward

Okay, now I’ve bought my domain, created my Facebook Page, and setup my Twitter account.

Everything TIU Twitter

Twitter account

You’ll notice I used the same profile picture and cover for both the Facebook Page and Twitter. I like to have cohesion across the channels I use for my social media marketing so people will easily recognize that they are connected.

Now that my accounts are both created and setup, I’m ready to start posting. I will start finding and scheduling content to post to my accounts. Once I have a little content published, I will begin advertising using Facebook Ads for Likes to grow my Page and work on growing the Twitter.

But, that’s coming in my next post!

Feel free to follow the accounts to see what I’m doing. Let me know if you have any questions in the comments below.

Let’s make some money!

Post a comment

74 thoughts on Building a Social Media Empire: Step 1 – Find Your Niche and Create Your Accounts

  1. Many thanks for this wonderful post.I would highly appreciate if
    you tell me how to handle the copyright issues if we choose entertainment niche as we have to use the images for fb fanpages.Also how to create video content without copyright issues for entertainment niche.

    1. There’s always a chance when you’re creating a Fan Page like I do that you could get a copyright claim or have your Page taken down, but I’ve been doing this for a very long time and I’ve never had an issue. In fact, a few years ago I actually got invited to the Modern Family Fan Appreciation Day BECAUSE of my fan page.

      I do not do video content in the entertainment niche. That seems to be an easy way to get your Page taken down.

  2. I don’t watch tv, but maybe there are other ways to do this. But I get the concept. Thanx for sharing.
    PS- How do u build a Twitter following doing this stuff? I get the FB ads to the fanpage, but not sure how it goes with Twitter.

  3. Awesome stuff Luke! I enjoy following your projects. How do you find content for a fan page, or any other page, without copy-write issues?

    1. As I mentioned in another comment, copyright usually isn’t an issue. We’re building a fan audience and providing value to the show. We’re helping drive viewers. I don’t do videos though because I feel like that is pushing the limit. Screenshots of scenes and stuff don’t seem to cause too many problems though.

      1. What about copyright issues for finding images with good content in other niches like pet, health or relationship etc.?

      2. Again, I have never had any issues with copyright. You can always credit the original source in the description of your post.

  4. I signed up and I’m going to follow you all the way through step by step. I have been reading you post on a non-regular basis ever since I joined PeerFly several years ago. I’m tired of spinning my wheels and I am pumped like Ron. I know you have the experience it takes to make this work. Thanks Luke for giving us a plan. As you say ” Let’s make some money! “

  5. I signed up. My fav TV shows are more in the cooking niche like Masterchef Australia, My Kitchen Rules and Hells Kitchen. Would this work?

  6. Seems am the only African do I get the audience I need here in Nigeria.Most of the offers are not for African countries and I have shipping issues with those that I can promote.thanks and looking forward working with you

    1. Who told you that you are the only African? I am Tayo from Nigeria. I have started following the steps taken by Luke and my audience is from United States majorly.

    1. I will do some posts about that soon, but there are a ton of channels you can use to monetize an audience. It’s similar to a mailing list. Affiliate offers, blogs, etc. My main focus for monetizing my social media audiences right now is using Pagez.

  7. great post, however i am just wondering how would you make money as an affiliate on a facebook fan page that focuses on engagement, like for example when do you sell? how do you sell? im assuming you send paid traffic to the pages and not to your offers??

      1. thats great looking forward to it, will this be suitable to promote CPA offers? by the way you are my AM at peerfly.

  8. Hey Luke,

    Great post dude, can’t wait to follow along and see how you progress.
    I have never tried an ‘entertainment’ niche myself I have always stuck to the big 3.
    Health, Wealth and Relationships.

    I am in the process of building a social media following, be great to see how you do it.

  9. I clicked over to your TIS twitter page on my mobile phone. I get following message. “Caution: This account is temporarily restricted.”

    What’s this mean?

  10. Hi Luke,

    Great topic! I have just signed up. I would like to ask you if I can apply the same strategy for my business? I mean start posting daily content, set up FB ads for likes in order to grow my FB page and then monetize by sending offers etc.

  11. Hi Luke,
    You have been a leader with creativity. I am feeling good as i sign up. So, what is your thought regarding connectivity of this community who are following you in order to sharing the idea as well success and failure story?

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