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Over the past year I have completely changed how I advertise on Facebook. Facebook has evolved and there are much more effective ways to advertise than the old right side only placement days. However, there is still ample opportunity to take advantage of the right side reality on Facebook.
So, here is a breakdown of how I have been using my Facebook Pages and News Feed ads to my advantage as well as the low CPM (cost per 1,000 impressions) on right side ads to build Likes on my Facebook Pages.
First, let’s take a look at News Feed ads.
News Feed Facebook Ads
Facebook opened up advertising in New Feeds a little while ago and although it is more expensive than tradition right side ads, it definitely has it’s advantages.
News Feed ads have prominent placement because unlike right side ads, they are very hard to ignore. As you go through your News Feed looking at what your friends are saying on their Facebook you run into an ad like the post shown above.
These ads are posts that are being promoted by a Facebook Page. A Facebook Page owner can promote a post that they’ve publicly shared on their Facebook Page or create what’s commonly referred to as a “Dark Post” or unpublished post. With a Dark Post you can create a post on your Facebook Page that does not show up publicly on the Page, but can be used to advertise in New Feeds.
I have been using News Feed ads with both public and dark posts to advertise affiliate offers from PeerFly as well as the Teespring campaigns for my Facebook Pages. The advantage to using a Dark Post is that you don’t have to worry about annoying your Page fans with ads on your Page. Of course, they may still get annoyed the ads you’re showing them in their News Feed. I’ve gotten a few complaints here and there, but overall if you keep the ad relevant to the niche of your Page people don’t seem to mind.
If you can find a good affiliate offer or have a good Teespring campaign going this can be a high effective way to advertise. The engagement right is high and can drive a lot of traffic to your links.
If you want to promote an offer from PeerFly with Facebook News Feed ads there are a few requirements. First, the offer needs to allow Social PPC. Your Page must also have 10,000 Likes and it must be related to the offer you are trying to promote. You’ll also need to get your post approved by your affiliate manager.
You cannot directly link PeerFly offers on Facebook so you will need some sort of redirect in place if you want to go directly to the offer. I recommend using a meta refresh. When you setup your meta refresh you can include the og meta tags from Facebook to customize how your link will show up on Facebook. You should be able to find a bunch of tutorials on how to do this with a simple Google search.
I have a tool called Mask built into FPTraffic that allows you to easily create your own meta refresh redirect that customizes your link to appear however you want. It’s all hosted on FPTraffic and it even crops your preview image to be optimized for display in Facebook!
Of course, in order to do a News Feed ad you will first need a Facebook Page. I’ve already written how to create a successful Facebook Page, but I’d like to go into more detail on how I use right side Facebook Ads to grow my audience on my Facebook Pages.
Right Side Facebook Ads for Likes
I use the right side ads on Facebook to get Likes on my Pages because it seems like the most cost effective placement. It’s cheap and with the right call-to-action you can get a really low cost per Like. First, let’s take a look and how you setup the ads for Likes.
Go to the page to create a new Facebook Ad: https://www.facebook.com/ads/create/
Once there, select that you would like to create an ad for Page Likes.
You will need to select the Facebook Page you are creating an ad for. Then, you’ll be taken to the screen to actually create your ad.
In the example above I am setting up an ad for my new Facebook Page, Eminem Quotes. When setting up my ad I removed the default image, which was my cover photo. I selected a new photo with a black background because it’s more likely to catch the user’s eye when they’re surfing Facebook.
I also removed the News Feed placement. When I am creating an ad specifically to generate Likes on my Facebook Pages I only do right side (Right Column) ads.
Finally, I use a short, but direct call-to-action in my ad body (Text). Click “Like” if you love Eminem. With this simple ad I’m seeing a 0.3% CTR and getting new Likes at around $0.03 each.
The best part is what while I’ve paid for 933 Likes, my Page has 1,400 Likes because I’m getting free viral traffic from the content I’m posting using FPTraffic. As soon as I hit 10,000 Likes I will start to try monetizing this Page’s traffic and hopefully see some nice viral traffic as it grows.
Facebook is constantly evolving. With each change they make there is more and more opportunity to monetize all their awesome traffic. Take advantage of those opportunities. Let’s make some money!