How to use AdsBridge to Track Affiliate Campaigns

For a long time pretty much every affiliate was using Prosper202 to track their affiliate campaigns. Over the past year, we have seen the tracking landscape change quite a bit and there are a lot of great new options available. One of those options is AdsBridge.

Like other new tracking solutions, AdsBridge is a hosted platform. That means you do not have to worry about the headache of purchasing hosting, installing the tracking software yourself, and hoping your server stays up when you finally get a big campaign going. AdsBridge takes care of all that for you. Some affiliates are against using hosted tracking solutions, but I’m all for it. The less I have to worry about, the better!

AdsBridge Features

One of the things I really like about AdsBridge is that it’s packed full of features. They are really attempting to go above and beyond just being a tracking solution. For example, they have a nice big library of free landing page templates. They also allow you to create as many subdomains for your tracking as you want, for free.

AdsBridge Features

The Pro account for AdsBridge is $79/month with up to 1,000,000 visits, but they have a free Basic account you can setup and get 100,000 visits a month for free. This is great for new affiliate marketers with a smaller budget. If you don’t have an account already, sign up and let’s setup a PeerFly campaign so you can see how easy it is to use.

Setting up a PeerFly campaign on AdsBridge

Setting up an affiliate marketing campaign on a 3rd party tracking software has basically the same steps each time:

  1. Add the affiliate network
  2. Add the offer
  3. Add the traffic source
  4. Create the campaign
  5. Setup your postback

Let’s walk through those 5 steps within the AdsBridge interface so you can see how easy it is.

Add the affiliate network

Adding your affiliate network(s) to AdsBridge is simple. Click on Affiliate Networks in the menu and then click Create affiliate network. The form to add an affiliate network has just 3 fields: the name, the token, and a checkbox to pass the token.

The “token” in this case is the parameter the affiliate network uses for it’s SubIDs. On PeerFly, we use s1, s2, and s3. You only need to pass one, so I’m going to use s1:

Add PeerFly to AdsBridge

I checked the box to use the same token because it’ll never change. Once I push SAVE, I will never have to worry about messing up my tracking again!

Add the offer

Now that we’ve added PeerFly to AdsBridge, we can add our first offer. Click on Offers in the menu and then Create offer. Adding an offer requires a bit more information, but it’s really not that hard and once you do it a few times you’ll be able to add new offers in a breeze.

The important parts of the form are the name, URL, affiliate network, and payout:

Add an offer to AdsBridge

You can add a vertical to your offer which is nice for keeping them organized and even add them to a group. Give the offer a name and then copy and paste your affiliate link from the offer page on PeerFly into the URL box. You do not need to add SubIDs to your link. Select PeerFly as your Affiliate network and you’ll notice your Tracking token is automatically added and the box is checked. Add the offer payout and click SAVE.

Add the traffic source

As I mentioned, AdsBridge likes to go above and beyond so they already have a ton of traffic sources setup in your account as templates. If you go to Traffic Sources and click on Create traffic source you will see a blue button at the top of the page that says TRAFFIC SOURCE TEMPLATES. These are predefined traffic sources you can add to your AdsBridge account with a click of your mouse. A few of my favorites, like 50onRed and TrafficJunky are already setup, which is awesome!

It’s import to add a traffic source so that you can not only optimize based on that source, but also so you can optimize based on the data provided by that source. 50onRed provides a ton of awesome data, so in this example they’re the one I am going to use.

I like to use Pops from 50onRed, so I click on 50onRed Pops in the Traffic Source Templates section and save it.

Create traffic source in AdsBridge

AdsBride will populate the form with all the name value pairs for 50onRed and you can click SAVE to create it as a traffic source in your account.

Create the campaign

Finally, we’re to the fun part, actually creating the campaign! Let’s setup a 50onRed campaign for FPTraffic. Go to Campaigns and click Create campaign.

There are 3 parts to creating a campaign in AdsBridge: General info, Targeting settings, and Tracking & notification. The first part is simple. Enter the campaign name and select your traffic source. You can copy your Campaign URL to your clipboard or copy and paste it right into your traffic source right then if you’d like. Click Save and then Continue.

Now, we select the offer or landing page we want to send traffic to for this campaign. In this example, I am just going to direct link to the FPTraffic homepage (my affiliate link). Click Direct link and then the blue ADD OFFER button. Click Select Offer and then check the box for FPTraffic. Click Add & Close.

Add offer to AdsBridge campaign

If you want to split test offers you can add another offer and divide up the share amount. Pretty simple and really nice! For now, Click Continue and you’ll be prompted to Save & Continue.

We are now at the final stage, setting up our postback.

Setup your postback

As AdsBridge says on the page you should be looking at, postback or “Server-to-server” tracking is the most secure and reliable method of counting and tracking conversions. 

AdsBridge provides you with the S2S postback URL, which is:

Copy that link and open up your PeerFly Global Postback page. Paste the S2S postback URL from AdsBridge into the URL box on the global postback page on PeerFly. Because we’re using s1 as our tracking token for PeerFly in AdsBridge, we need to append %subid1% to the end of the link so AdsBridge knows which click generated the conversion:

AdsBridge Global Postback on PeerFly

Click Submit to save the postback to your PeerFly account and you’re all set. You never have to do this step again when setting up a campaign in AdsBridge because theS2S postback URL will not change.

If you have not copied and pasted your Campaign URL into 50onRed you should do that now and click FINISH. You’re all done!

Soon after setting up your campaign on AdsBridge and getting it approved by your traffic source, you will start seeing data, clicks and hopefully conversions, pouring into your AdsBridge account and then the real fun begins and the whole reason you’re using AdsBridge to begin with, optimizing and scaling your campaigns.

Once you’ve setup your campaign, play around with AdsBridge and check out all the cool features. Head over to their free landing page template gallery and download a few to tweak and test.

AdsBridge has a lot to offer and they should be another tool in your affiliate marketing toolset. Give them a try and let me know if you have any questions.

Let’s make some money!


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