ZeroPark Review and Case Study

ZeroPark Case Study

When I was in Las Vegas for Affiliate Summit West earlier this year I had the opportunity to meet a lot of awesome new people. However, the guys from ZeroPark really made a great first impression on me. They had a nice looking booth and when I stopped and talked to Robert, the CEO and owner of ZeroPark, I could tell that he knew what he was talking about and within a few minutes I knew we were going to be working together.

ZeroPark is a traffic network where you can bid on traffic from domain redirects. Domainers (people who buy domain names to sell or to advertise on) “park” their domains with ZeroPark and then earn revenue every time someone goes to that domain. ZeroPark will then sell the traffic from those domains to advertisers on ZeroPark.

Zero-Click Traffic

The traffic from ZeroPark is called “zero-click” because when the user goes to the parked domain they are automatically redirected to whichever advertiser at ZeroPark has the highest bid for that domain. They do not actually need to click a link to be taken to the advertisement.

This type of traffic is similar to PPV pop ups, but from my experiences so far, it seems the visitor is more engaged with a domain redirect rather than a pop up window. ZeroPark recently added the ability to bid on pop up ads as well, which I’ll show below.

Over the past few months I have ran over 100 campaigns on ZeroPark testing every aspect of their platform, so let’s take a look at what they have to offer.

Running Campaigns on ZeroPark

There are four different types of campaigns you can setup on ZeroPark.

  1. RON
  2. Keyword
  3. Target
  4. Multi-Geo

Each campaign type has it’s own settings and features that allow you to take advantage of different aspects of the ZeroPark platform.

ZeroPark Campaign Types

RON or run of network campaigns allow you to select a single country to bid on traffic from. 

Keyword campaigns allow you to bid on specific keywords to get traffic from. Your traffic is coming directly from domains so the keywords must be associated with the domain based on category or the actual domain name. This was the least effective campaign type for me and I no longer use it.

Target campaigns are where you can optimize your campaign by setting up a campaign for the top performing target(s) from your other campaigns.

Multi-Geo campaigns are essentially the same as RON, but you can target multiple countries on each campaign.

Traffic Filters and Types

After you choose the type of campaign you want to run you will be able to select traffic filters and types.

ZeroPark Traffic FiltersWith the traffic filters you can choose whether you want to receive desktop, mobile, or both desktop and mobile traffic. I have been running primarily mobile campaigns, but the desktop traffic at ZeroPark is pretty good too. As you can see from the screenshot above, you can select which operating systems you want to get traffic from with your mobile campaigns. This is great for iOS and Android affiliate offers.

There are two different traffic types: domain and pop up. The domain traffic is the zero-click domain redirects I have already discussed. The pop up traffic is full page pop ups ZeroPark has available. They have both traffic types available for mobile and desktop users.

I have tested both types and with mobile there doesn’t seem to be much of a difference in conversion, but for desktop I like the domain traffic more. However, if you are already running PPV campaigns with networks like LeadImpact, then I recommend testing that campaign with ZeroPark’s pop up inventory too.

Campaign Tracking

One of the best things about ZeroPark’s platform is that they give you great optimization features and with those you can run some really profitable campaigns. Of course, to use those optimization features it is import that your campaign is setup properly so you can track the variables for each click you receive.

ZeroPark has four different variables you can pass into your tracking link to ensure you collect as much data as possible.

  • {target}
  • {keyword}
  • {match}
  • {cid}

{target} allows you to track the unique target (source) ID created by ZeroPark for each domain they are getting traffic from.

{keyword} will pass the exact keyword that is associated with the target that generated the click.

{match} will pass the keyword that you were bidding on that generated the click.

{cid} is a unique click ID from ZeroPark that allows you to track conversions on ZeroPark using their custom postback.

As I mentioned, I have not been running keyword campaigns lately so I primarily just use {target} and {cid}. With Prosper202 I will simply pass {target} as my keyword at the end of my P202 link. If I am direct linking my PeerFly affiliate link I will pass {target} into s1 and {cid} into s2 (SubIDs) and then place the postback URL from ZeroPark into the Specific Offer Postback option for that offer on PeerFly.

Setting Up Your Affiliate Link

ZeroPark Tracking Link Setup

Adding the Specific Postback URL

PeerFly Specific Postback URL

Campaign Optimization

Once you have created your campaign and you’re starting to see traffic come in you can begin to analyze and optimize your ZeroPark campaign.

In this example, I was running a mobile iOS offer targeting Canadians. First, I setup a RON campaign and let it run for a few hours. In my Prosper202 I could see that I had a few conversions from one source and only a few clicks, so I setup a Target Campaign for that source (domain) specifically and increased my bid.

RON Campaign

Campaign Optimization RON

Target Campaign

Campaign Optimization Targeted

As you can see from the screenshot above, my RON campaign received only a small amount of traffic to each source because I was bidding pretty low. However, ZeroPark has a great system setup where even if you set a low bid you can still get a small portion of the traffic to see how well it’s going to perform with your campaign.

Once I setup my Target Campaign and increased my bid, I started to get more of the traffic. The Available in the screenshots above show how many clicks were available while my campaign was active and the Bought shows how many I actually received.

Even though I increased my bid quite a bit, I was still charged a low amount. There are two different bidding types.

  • Auto
  • Custom

Auto makes it so that whatever your bid for the campaign is will be around what you pay per click. ZeroPark has an “average bid” system so the average amount per click that you pay will be around, but never exceed, what your campaign bid is. Some clicks will be more expensive and others will be cheaper, but the average will always be less than your campaign bid.

Custom bidding is your chance to capture more of the traffic. You can set a custom bid for each target you are getting traffic from and that bid is essentially what you are going to pay per click. I set the Custom bid on the Target campaign above towards the end of my campaign which is why my custom is much higher than my average bid.

As you can see from the screenshot above as well, you can pause individual targets you are receiving traffic from that are not converting. This is similar to being able to blacklist individual sources on 7Search.

So, how did this campaign do?

ZeroPark Campaign P202 Results

Really really well! To be clear, this is not a typical result. I was lucky and happened to spot this source on ZeroPark when it was getting traffic that converted really well. Since then, this source has pretty much dried up and the domain associated with it is not getting traffic anymore.

However, victor-ala did really well for me. My estimated EPC on Prosper202 is actually much higher than what I was actually paying (less than a penny) so my ROI is even better than what the screenshot above is showing. I really spent $3.84 and made $127.20. So, my ROI was actually 3212.50%. Not bad right?

Give ZeroPark a Try!

I’m sure by now you are ready to drop some serious cash and give ZeroPark a try. The minimum deposit to get started is $50.

You can run any of our offers on PeerFly that allow PPV, but be careful with download offers. Adware downloads are not allowed.

Give ZeroPark a try and let me know how it goes in the comments. Of course, if you have any questions do not hesitate to contact me.

Let’s make some money!

Post a comment

137 thoughts on ZeroPark Review and Case Study

  1. Great case study, Luke. I was waiting for this (saw your post on AffiliateFix), I started today with them, but i missed the coupon thing, anyway, I’ve made a campaign for one of my landing pages, for web traffic, waiting to see the results of the ron.

    So if we use ZeroPark on Peerfly campaigns it’s all good right? (Unless stated in an offer, that you are not allowed to run traffic from redirects etc?) I haven’t touched my Peerfly account in 3 years, I think it’s time to get back into CPA for a bit to see what changed.

  2. Ah, nevermind the last question, I spoke with Lauren, she said my account is still active and good to go. And I just saw that I can run any peerfly campaign as long as it’s PPV. My bad for missing that part 🙂

      1. Luke can you run some of our offers on Zeropark since you are a pro at this. We can discuss commissions ofcourse.

  3. Have you tried tracking your campaigns with Voluum, because that’s zeropark’s tracking system and is already pre-populated with some stuff from zeropark. I’m just wondering if I should use that vs Prosper202. It’s also free for another 90 days since it’s still in beta.

    1. Yes, I’ve tried Voluum and I’m still using it on some campaigns. I’m actually planning a followup post from this one explaining how to setup and the advantages 🙂

  4. Yup, giving it a go. Campaigns are sitting at ‘pending’ – how long does it take for campaigns to get approved Luke?

    1. They usually approve them pretty quickly. They’re probably getting a flood of new ads today (hopefully) because of this post, but I imagine they’ll get them approved pretty quickly still.

  5. Hi luke, please could you help me get accepted into peerfly network? My application is always rejected. I dont know the reason. Please have read alot on this blog and i discover most of the traffic source discused here match mostly with peerfly offers. Please help me. thanks.

  6. Made 5 Campaigns with Peerfly and ZeroPark, direct linking, different countries, different offer categories, including web and mobile, got over 1.2k clicks in total, and not 1 single lead, on any of the 5 offers. Trying to find out what’s going on, is a bit hard when you don’t got enough data (as in leads) in order to know which campaigns to kill. I’m gonna leave them all until i get 2k clicks in total, after that I will completely delete them all, and try with other offers. Just my progress with them, so far 🙂 I do like their interface, and bidding system, also they approve the campaigns in a few hours so that’s cool. Too bad I lose about 23% of my balance every-time I top up my account (stupid european VAT)

  7. Stephen, my results are the same….plenty of clicks, different offers etc, but ZERO conversions. Still have plenty of credit left, so will see how it progresses before I kill it…

  8. I closed all 5 campaigns. 1 minute after I closed them all, I got 1 conversions, from my highest clicked offer. (770 clicks or so). The bad thing however, was that that 1 sale came from a ZeroPark publisher who only had 3 clicks available to purchase, so I got 1 click basically from 1 domain and 1 lead, since he can’t sell me more than 3 clicks, I decided to kill the campaign anyway.

    It was a nice test, at least I know it’s not all bots, and that real people surf the domains and you can actually get signups and leads. Will try to setup other 2 Peerfly campaigns now with them, this time using some different tactics, hopefully I can get some better results. At least

  9. Great informative post Luke…. thanks a ton…. much appreciated! 🙂

    From what I can understand reading your post, the first attempt has to be with RON and then maybe have other campaign types based on conversions – am I right in this?

  10. Hello… I’m quite confused. In P202 -> Affiliate Campaign Setup, what should we put in “Affiliate URL”?

  11. Great post Luke, I’ve been using Zeropark about a week before this came out.
    Quick question: What would you suggest your bid be for an RON campaign? Something like 0.005 or is that much too low?

  12. Hi Luke.
    Would u mind sharing some offer types u think may work well with the RON idea of ZeroPark?
    From what i understand about their RON campaign style, there’s no specific targets/keywords, fixing just the country –> meaning we should throw some real ‘general’/non-specific type of offers to test?

    from ur stats above, did u just DL? do u think their web/mobile traffic is better?

    1. As I mentioned in the article, I’m primarily testing iOS and Android offers with their mobile traffic. With the campaign above it was a direct link, but I’m testing some landers as well.

    1. I’m sorry, I should have mentioned that. You’re correct though, the minimum is $50 and the maximum is $500 for the match.

  13. Excellent!

    Look forward to your volume campaign setup follow up.

    Plan on giving this a shot 🙂

    Wish me good luck – my first “PPV” campaign 🙂

  14. Hello Luke.
    Im testing ZeroPark almost 2 weeks and in my opinion their traffic is crap.
    I tested many tyles of offers that were converting on other traffic sources and here no conversions.
    For me they use botted clicks.
    I dont recommend them.

  15. I was pretty excited to test this, however after reading the comments I’ll wait til I hear some success stories instead on problems..

  16. Hi,

    I tried to setup 3 test campaigns, and all 3 campaigns were denied. I have not had this problem on any other networks. I tried contacting them several times and received no explanation. Then last time I tried to log into their system my account was banned. Pretty interface, but terrible company. No thank you.

  17. Their traffic is almost useless from what I tested. zero conversions on 7 different CPA campaigns with different GEO targeting, with 4-500 redirects each (no pop-ups) .
    Today I set up 2 more campaigns to send traffic to a website I have Google Analytics installed on. So far (500 redirects) it showed 100% bounce rate, and average time on site 00:00. While Google analytics recorded some of the views (the traffic you buy from them are NOT unique clicks on any period of time), the Google Adsense code recorded 0 views on the two pages I sent traffic to.
    I suspect they use some kind of adware/toolbar similar to what PPV networks use to hijack traffic.
    I’ll continue the testing because I still have about 100$ credit and no way to refund it.

    1. If you’re using AdSense without a lander (directly to the offer) then your stats make sense. I’m running a mobile campaign right now that’s showing pretty good results. Any traffic sources is useless until you learn how to monetize it properly.

  18. Is domain parking still actually viable? I mean sure if you’ve got lots of traffic to a given domain you might make a few cents but surely it pales in comparison to actually developing out the domain? Even if it’s just a mini site?

    1. I don’t do much domain parking myself, but I know some guys that lease theirs weekly for pretty high rates. It depends on the amount of traffic.

  19. Do they work on weekends? I finally got my first 2 conversions and I want to push and optimize as much as possible. I’ve made 2 more campaigns but they’ve been pending for like 3-4 hours. I was also wondering if their postback function worked because the conversion shows on my peerfly reports panel but not on the zeropark panel. I’m looking to master zeropark and then move to 50onred and then LI and finally traffic vance. I’m really hoping I will be able to do it with all the invaluable information you’ve provided. Thank you very much!

    1. Regular hosting would probably be fine. I’ve been pushing most pubs to just get a VPS though so you’re good to go 🙂

  20. Start with 4 campaigns in different countries and just found annoying problem. I setup daily budget $5 but once the campaign approved within 2 hours, the campaign stop because run out of budget! So is there anyway help campaign to keep running for all day?

  21. Thanks for the info, but I got two more question. Do you send the traffic straight tot he offer or do you use landing pages? What are the best converting offers to use with this traffic? Thanks in advance!

  22. it should be writed “PPR” or “Zero-Click” on promotion methods ? ( allowed methods to promote the offer ?? )

  23. i made a deposit on there site…. Will give a try and i hope this is not a scam….!
    They seem to ban people without any explanation.
    Will come back to give a rate !

  24. My conversions are not reporting correctly to Voluum using Peerfly. I have to manually upload them. Any guides on this? Thanks.

  25. Hi Luke,
    I just signed up as a publisher some minutes ago. What is the next step? Should I call Taylor so I can be interviewed or should I wait for his phone call before I am accepted into your network…or…??? Thanks a lot!

  26. Hi Luke, I registered with zeropark about a week ago and have just funded my account and they said that the bonus code has expired. It is not fair as it doesn’t say anything about the expiration date either on your page nor on their welcome email where they mention that I will get the bonus. If I knew I would not deposit or would deposit less amount. I feel like I was cheated around.

  27. i convert very well on one offer but the good traffic source seem to dry out very fast. But they gave me a very good and fast support, also they refund me lots of low quality source and i didn’t asked for. So they seem to be professionnal and honest.

  28. Hey Luke, just heard about this offer. Do you think you can get another promo code? I’m looking to deposit $500 with them.

  29. Ths info is all fine and dandy……or is it….personally who is to know that these CPA networks are trustworthy…personally there are concerns here……sure Luke your list is huge…..and the buzz that u create surely spikes the clicks within your network surges…..seriously affiliates are getting pissed off spending hard earned money only to benefit the network there working with……how about real life from front to back campaign examples and build the trust……….

    1. So, you want an example with the offer any everything? That’s all fine and dandy, but then the majority of the people that read the article will try to copy the campaign and it’ll tank. I’ve told you what verticals I’ve been focusing on with ZeroPark. I’ve given you examples of how to manage the campaign. There’s some work you’re going to have to do yourself 🙂

  30. Hey Luke ZeroPark Promo Code Expired
    can you please talk to them about another ZeroPark Promo Code for new advertisers.
    thank you

  31. Hi luke,

    Can you roughly explain how to set up a campaign using voluum as tracking and direct linking? And which type of offer is best to start with ?

    Thanks

  32. I just created a ZeroPark account, added $50 and now it says my account is suspended! No phone number to contact them on their website :-S

  33. hey luke..i signed up and deposited and waited a few days and contacted them about the match in deposit.

    was told that i was out of luck. that promotion ended in july. 🙁

  34. Hi Luke,

    ZeroPark has also increased the minimum deposit to 200$ are you still using it? i was thinking about testing their traffic do they offer refund if incase i decide to cancel my account.

    Regards,
    Tim

  35. I am very dissapointed with zeropark, it`s hard to understand why they force their clients to wait so long, every change in the campaign put them into approval queue, they are working to the 5pm CET so if you make a change in your campaign lets say at 5:10PM you have to wait 12 hours to activate your campaign ,its insane ! I never faced such problem in any other traffic company, I not recommend them, I freezed 200$ and waiting 12 hours on their answer if they may refund me or I have to use thos 200$ on completely useless traffic.

  36. one week ago .. i’ve approved as PF publisher. now i’ve gotta convertions from email submit verticals. Then i’ll use this ZP traffic source and voluum as my tracking sw. thanks Luke for this nice case study (Y)

  37. Great post! Do you know if it is a legitimate source to use for a page with adsense on it Luke? Their terms say you can’t “redirect to an unwanted domain” but as they’re forwarding from parked domains I’m not sure if the unwanted bit applies.

  38. Hello! I´m having a very hard time with ZeroPark creating my campaings. I made a $200 deposit and can’t use it.

    They force me to track the campaing and to use tokens but I have no experience, and I tried to use voluum.com but it´s a real headache for me. Support doesn´t give me any step by step guide on how to do this, and I simply don´t know how. So, if somebody wants to help me to set up the campaing, I can pay $30 for this, or sell my credit of course with a discount. Please contact me, daniel at haciendositios .com , thank you!

  39. Well, I just want to say that people from Zeropark gave me my money back, so I guess I won’t need help, and I´m happy they did that. Take care.

  40. OK, here is my 2 cents worth on ZeroPark:
    I have been using zeropark for over a year, but only got it working profitably for me since a few months ago. The traffic seemed not to convert so well and I didn’t get all that much traffic – or too much of the wrong type.

    After some extensive testing, I came to the conclusion there is quantity traffic in the domain and PPV segment and if you do the targeting right, traffic can convert very nicely – and with nicely I mean ROIs in excess of 400%.

    What I found cumbersome is the fact that you have to constantly adapt your bids. Once you find a winning campaign you want to scale and get the most traffic possible.They indicate what kind of bid gets you top bid position. But that number changes with competitors entering and leaving the market. So you end up below top bid position or pay far more than you need to.

    BUT, I overcame that with an AutoBidder I created. It’s sweet because it constantly monitors the market and changes the bids of all my campaigns to the optimal bid all the time. Kind of unfair for the others trying to keep up… 😉

    So my verdict: zeropark is definitely a traffic source to include into your arsenal, especially if you have an autobidder to work it.

    urstheswiss.com

  41. i get some lead from zeropark and my affiliate manger reversed it and tell me it is from proxies traffic , can you help me please to stop proxies traffic from zeropark ?

  42. Just thought I would chime in here about Zeropark Autobidder by Urs the Swiss, as described above. I often have 10 or more campaigns running simultaneously on Zeropark, and up until now it has been a real chore to keep all the bids optimized. But doing so can make the difference between a winning or losing campaign, so I decided to give Urs product a try. I bought the pro version, which is faster and allows you to have different bids set on different campaigns, which is an important feature if you have more than one campaign. So far I have found it works exactly as advertised – For each campaign I set up a schedule of how often I want the program to run (in my case, every 30 minutes). Next I enter a maximum bid, and a desired bid position for each campaign, and save it in a text file. Then I hit “Run On Schedule”, and I am done. This is a huge time saver! I should also mention that I found a small bug in the program which only affected paused campaigns, and when I contacted Urs about it, he had it fixed within 2 days. So the support for the product seems to be very good.

  43. If i target the keyword and country in the same campaign?

    What do you think if someone try this traffic to selling the T-shirts or other stuff? This is effective?

    Thx
    u always be my superstar bro! 😀

  44. Hi Luke,

    Nice case study.

    I will give ZP a try. I am waiting for them to get back to me.

    What’s the minimum deposit currently?

    Thank you

  45. I have a tab open with their registration….It reads ***The minimum top up amount is $200. The initial deposit is non-refundable. i have no problem with that…I’m almost registered and there’s a promo code box…I feel like I’m cheating myself if I register without it.

  46. Hello, can i use this traffic fro parked domains? is it worth it, how much can earn, if u buy 2000 traffic in my high CPC domain from USA traffic….? any idea, plz help me….

    1. Yes, you can use it for parked domains. I’m not sure what the payouts are, but you’re welcome to contact ZeroPark to find out 🙂

  47. They seems to be deny all affiliate marketers applications and refering them on 7search worst company ever and I have doubt they have traffic .

  48. i tried to work with zero park but wat the hell they are rejecting almost every ones account. even though i am ready to provide proof that i am already working with dntx

  49. how to get publishers account can any one help .i mailed those email id which their given [email protected],[email protected] they are not responding .any special one get that account ?

  50. I do not recommend ZeroPark. We advertised with them and lost a lot of money. According to 3rd party traffic verification companies, their traffic was mostly bot. They refunded a fraction of what we spent, and now we are disputing their services and charges with our credit card company. Its gonna be a couple of months, but what a waste of time. Once I provided them proof of the bot traffic, they never got back to me. Such a bunch of scam artists and cowards. You should write something about this, I am sure other companies are getting the short end as well.

  51. Great post Luke! Do you recommend Zeropark or DNTX for newbies to start? What type of offers have good conversion? Is it good for email/zip submits?

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