The PPV Marketing Strategy That Works

Spy on live PPV campaigns

The following is a guest post by Antonio Janko, a successful internet marketer who decided to share some great information on PPV marketing and a special offer for his new PPV spying tool, Unfold Ads.

PPV marketing has been proved to be one of the most successful forms of online marketing among many advertisers and publishers. Although it looks like one of the easiest and cheapest ways to get traffic, a lot of marketers are still struggling with setting up their first profitable campaign.

For those who are not familiar with PPV marketing, check out Luke’s LeadImpact PPV Review. Leadimpact is one of the biggest PPV networks and I suggest you to start there if you don’t have an account on any other PPV network yet.

How To Make A Profitable PPV Campaign

I will go over each step of making a successful PPV campaign and also show you a tricky way that will allow you to basically skip all the steps and start running campaigns that are already profitable. But before that, let’s cover some basics…

First of all, let’s see what you need to make it happen. Here is basically all you need to set up a profitable PPV campaign:

  • PPV network account
  • Offer to promote
  • URL targets
  • Landing page

Some people might not consider a landing page necessary, but most of the time it will do better than just direct linking.

Pick The Right Offer

This is the first step, but it’s very important. It can be any offer from your CPA network or any affiliate network that allows PPV traffic. Try to find some offers that convert well. I would start by sorting the offers by network EPC. You can pick an offer from any category because PPV marketing allows you to target any URL or keyword you want. You may also want to check out the top converting offers that allow PPV on PeerFlyOffers.com.

Add Target URLs

After you’ve picked your offer, it’s time to find some good websites that are related to the offer you promote. I suggest you target URLs only. Regular keywords are not as precise as URLs so I suggest specifically targeting URLs. It is also important to target only very related URLs. You will get the best results if you target websites that offer the same thing as your actual offer that you are promoting.

Landing Page

Landing pages that generally work well are simple, short, easy to read and straight to the point. Most of them consist of an image, headline, some short text and a big call to action button. Your landing page has to fit in a popup ad window so be sure to use the right size (775x400px for LeadImpact). Check out my PPV marketing landing pages post to read more about that.

The Easiest Way To Make Money With PPV

Earlier in this post I told you that I will reveal a special tool that will allow you to pretty much skip the whole process of finding a good offer, making a landing page, adding target URLs and testing a campaign yourself. Well, this is exactly what I will reveal right now.

Get Access To Hundreds Of Live And Successful PPV Campaigns

Unfold Ads is a new premium PPV spying membership website that reveals PPV campaigns that are currently running by other advertisers. If you have ever wondered how some people make so much money with PPV marketing and how successful campaigns look like, then Unfold Ads is the best place to find that out.

Unfold Ads Features

This membership website reveals everything you need to make PPV campaigns. After you log in, you can see a directory of all campaigns that you can filter and sort by niche, country, network and running time.

Here is one screenshot to show you what it looks like:

Unfold Ads Interface

You will be surprised to see some campaigns that you would probably never think of and yet they do so well. You can easily detect which campaigns are more successful than others by comparing their running time.

How To Start Your Own Profitable Campaigns

With Unfold Ads is easy to start your own profitable campaigns almost immediately because all you need to do is to pick a campaign from the directory, take a look at it’s landing page, targeted URL and make your own campaign with your affiliate link of course. I don’t suggest you to steal someone’s whole campaign, but use it to get an idea on what works and what you should focus on. You can then play with it however you like and put your own twist on it.

Special Offer for LukePeerFly.com readers!

Similar spying services are usually very expensive and not even available for general public. Unfold Ads is a pretty new project and it is currently opened for a selective group of people. The regular membership price is $97 per month.

For a limited time, readers of this blog can get an exclusive discount of 75%, which means you can get access for just $24.97/month instead of $97/month.

How To Start With Unfold Ads Immediately

You can start with Unfold Ads for just $24.97 (75% discount) using the coupon:


For that price, you will get a full, unlimited access to hundreds of PPV campaigns that you can use to start making money from the very first day.

Sign Up for Unfold Ads

You can also visit UnfoldAds.com for more information. I hope you see the power of this and that you will use it to create a lot of profitable PPV campaigns. Try it now and go make some money! Feel free to post any questions you have in the comments.

PeerFly Offer Restrictions and Allowed Marketing

Allowed and Restricted Marketing

If you do not want to get your account suspended it is important to know what you can and cannot do when promoting the offers at PeerFly. PeerFly has over a thousand affiliate offers, but they all have basically the same traffic methods that are allowed or restricted.

There are some traffic methods that are restricted across all offers and there are some that have a few more restrictions than the others. Below is a complete list of each method, how that method works, and what traffic is allowed and restricted. Follow it closely so you can make the most money possible and keep that money! If you have any questions after going through this list feel free to post them in the comments or contact your affiliate manager.

PeerFly Marketing Methods

Search PPC, Social PPC, Banner Display, PPV, and Contextual traffic are the primary ways you are allowed to promote PeerFly affiliate offers. Email marketing is a little more strict as well as most free methods. Incentive and classified ads traffic is not allowed at all. Here is a breakdown of each of those methods and how you can use them to promote PeerFly offers!

Search PPC

Bing Ads Example

Search PPC traffic comes, simply enough, from paid search ads. A few of the major search ppc networks are:

  • Google AdWords
  • Bing Ads (formally Adcenter)
  • 7Search
  • adMarketplace
  • LookSmart

You create your text ad, bid on keywords, and when someone searches for your keywords your ad will show up next to their search results. Organic SEO traffic is not considered Search PPC traffic. SEO traffic is fine on any offer that is not specifically for one traffic source (ex: Email Only).

Social PPC

Social PPC ad

Social PPC is specifically talking about paid ads on social networks. PeerFly does not allow it’s publishers to direct link offers on Facebook, Twitter, or any other social network as the social networks consider this spam. The main Social PPC networks are:

Plenty of Fish is in a grey area between social traffic and banner display because it is a mix of both. You can promote any PeerFly offer that allows Social PPC or Banner Display on POF.

Banner Display

Banner Display ad example

Banner Display traffic would be any traffic you generate using a banner advertisement. This includes advertising on blogs, doing media buys on other people’s websites, or basically advertising on any website using a banner. PeerFly provides banners for most of their offers, but you are welcome to create your own as long as it’s not specifically restricted.



PPV traffic is mainly pop up ads. If you are displaying an advertisement in an exit pop or modal (example: TrustJacker) then that would be considered PPV traffic too. The main PPV ad networks are:

  • LeadImpact
  • Mediatraffic
  • Trafficvance
I have an article on the top PPV networks that explains the differences between them that you may want to check out if you are interested in running PPV traffic.


Mainly used with blogs and websites, contextual traffic is any text based advertisement. Some affiliate networks categorize PPV traffic as contextual, but obviously PeerFly has a specific category for PPV. If you are placing your own text ads within web content (example: article marketing) then the offer you are promoting needs to allow contextual traffic.

E-mail Lists

In order to promote PeerFly offers via email you will need to have your own managed double opt-in list and follow these guidelines:

  • Your list must be completely CAN-SPAM compliant.
  • You must host all creatives on your own server. If there are no banners for the offer you can create one and PeerFly will get it approved. You can also come up with a text and get that approved.
  • You must mask all links with your own domain.
  • You must add seed@peerfly.com as a subscriber.
  • Before sending out an email you must send it to seed@peerfly.com for approval.
If you need a plugin to mask your affiliate links I suggest using Pretty Link and my preferred email management company is AWeber.


PeerFly is 100% non incent, which means you cannot promote any PeerFly offers using incentive traffic. Incentive traffic would be any time you offer cash, points, or any sort of “gift” for completing an offer.

PeerFly is developing an incentive network which you can find at Incent.ly.

Classified Ads

You cannot promote any PeerFly offer using classified ads traffic. Craigslist, USFreeAds, and any other classified ads site would not be allowed. You cannot direct link nor use a landing page to promote offers on these sites.


Unfortunately, Twitter spam ran rampant for awhile, so Twitter is no longer interested in allowing affiliates to promote affiliate products directly to their followers. You cannot promote any offer from PeerFly directly on Twitter. If you create your own landing page then you can promote it on Twitter as long as you are not spamming.

LIMITED Facebook Promotion

As long as an offer allows Social PPC you can promote it using Facebook Ads, but that is the only form of advertising that is allowed when promoting PeerFly offers on Facebook. You are not allowed to promote PeerFly offers on fan pages or to your friends on your feed by posting status updates with PeerFly links.


SMS messaging PeerFly offers is not allowed. Offers can be promoted on mobile ad networks, but not through text/SMS messaging.


You are not allowed to promote PeerFly offers in a co-registration path.

Traffic Sources Based On Experience

Traffic Source based on Experience

There are a ton of different traffic sources out there you can run your affiliate marketing campaigns on and one of the easiest things you can do is completely overwhelm yourself by trying to run campaigns at all of them at the same time. I think it’s really important that you choose a traffic source, test a spread of campaigns on that traffic source, optimize your campaigns, and then scale until you hit a ceiling. If you simply setup campaigns on a bunch of different traffic sources all at once you are going to spread yourself too thin. So, what traffic sources do I suggest focusing on based on your experience as an affiliate marketer?

I’ve broken down your possible experience level into four different levels. Those levels are Freshmen, Sophomore, Junior, and Senior. Here is an explanation of each level and one traffic source I suggest based on that level. Remember, these are simply my suggestions based on my experiences working with my publishers. You should look into different traffic sources on your own, but these are the ones I suggest.

Freshmen (“Newbie”)

There is a pretty large learning curve when you first start affiliate marketing. You will lose money at first and I think it is important that you learn as much as you can while losing as little as possible, which I am sure most people would agree with. The main concepts with any affiliate campaign are setting up, optimizing, and scaling. The traffic source that I think makes this the easiest and has the lowest barrier of entry is 7Search.

Setting up a 7Search campaign is really simple and the minimum deposit to get started is just $25. They have a great keyword tool that makes it easy to find keywords that you can get traffic from. By starting out using a search PPC ad network you are assuring you will get traffic to your affiliate links no matter what (well, as long as you’re spending money). Also, 7Search has a cool feature that will let you blacklist bad performing sources so you can optimize your campaign.

If you’re brand new to affiliate marketing I suggest “getting your feet wet” with 7Search. Once you have some experience setting up a campaign and you have a few profitable 7Search campaigns running then I suggest you give Plenty of Fish Ads a try.


Two of the most “affiliate friendly” ad networks are 7Search and Plenty of Fish (POF). One of the main reasons I like to use both of them is that you can easily create a campaign by direct linking using your affiliate link. Most traffic sources are getting strict and disapproving direct affiliate links, but 7Search and POF welcome them. So, within a few minutes you can have some traffic going to your affiliate link.

With POF Ads you are advertising on the Plenty of Fish dating website. They have millions of users from throughout the world. Before you get started advertising, I suggest signing up at POF.com and taking a look around. You will see banner advertisements throughout the website. By far, the best offers to promote on Plenty of Fish are dating campaigns. Once you’ve taken a look through POF you can sign up for their advertising service at ads.pof.com.

POF Campaign Articles

Plenty of Fish ads use banners to drive traffic to your links. You bid on that traffic using a CPM model. Basically, with CPM you are bidding per 1,000 impressions. It’s a bit different than the PPC model 7Search has, but it’s easy to get the hang of. You want to aim for a 0.1% CTR or as close to it as you can get it. At a 0.1% CTR your CPM bid is essentially a CPC bid.

You can get quite a bit more traffic from POF than 7Search and the quality of the traffic seems to be much better. You can scale your campaigns bigger and make more money as well. POF is a great traffic source for a moderately experienced affiliate marketer. Once you have a grasp of the CPM bidding platform and have some successful POF campaigns going I would suggest doing some research on PPV traffic.


One type of traffic that I have seen great results with for years now is PPV traffic and the source that I have seen the most consistent results with is LeadImpact. LeadImpact is a PPV network that serves ads through pop ups which are displayed to users who install their adware. I have more information on how PPV works in my LeadImpact review. The reason I like LeadImpact over similar networks is that they are pretty quick to respond to questions, have a moderate minimum deposit, decent traffic volume, and pretty good quality. You can get their traffic to convert and it’s easy to scale not only on LeadImpact, but by copying your campaign over to other PPV networks you can get extra traffic that way as well.

PPV traffic is fun to work with and can be very profitable if done right. You’re paying for every single view and your CPM will end up being a lot more than what you’d pay on POF, but you’re guaranteeing yourself “clicks” and with a good offer or landing page, you can see a great ROI.

Senior (“Super Affiliate”)

If you have mastered the methods listed above then I suggest making way to into the king of traffic, media buying. I have discussed media buying before and although I do not have a lot of experience with it myself, I have helped guide my publishers into producing some very successful media buy campaigns. You can do your own media buy on basically any website, but the network that I suggest for running your initial campaigns through is SiteScout. The minimum deposit to get started is just $500 and they have a very large inventory of websites you can run traffic on using a ton of different banner placements. If you’re at this stage of your affiliate marketing career you should already have done some research on media buying, but I suggest signing up at SiteScout and giving it a try!

Based on your experience in affiliate marketing, those 4 different traffic sources should help get you driving some traffic you will be comfortable with. Each traffic source is a different “traffic method” for the most part. 7Search is Search PPC, POF is considered Social or Banner Display traffic, LeadImpact is PPV or Pop Ups, and SiteScout is specifically Banner Display. Being able to work with a range of traffic sources and methods is what is going to allow you to make the most money possible and the ability to do that is completely dependent on your experience.

So, setup some campaigns, run some traffic, and let’s make some money!

LeadImpact to PeerFly Keyword Tracking with LI2PF.com

li2pf leadimpact keyword tracking

Before I start talking about LI2PF.com and how awesome it is, welcome to my new blog design! You may have stopped by already, but this is my first post with the new design. I’m really excited about the new redesign and everything it has to offer, but I’ll write a complete post about that later. Now, on to LI2PF.

I made a post last month on how to pass your keywords from LeadImpact into your affiliate links so you know what keywords and targets are converting for you. It’s really important to be able to collect that data so you can optimize your campaign and remove bad performing sources. I received a lot of great feedback from my PeerFly publishers who are using LeadImpact and weren’t quite sure how to pass that information. I also had quite a people new to the affiliate industry explain to me that they had absolutely no idea how to set up the redirect page themselves and after a few frustrating conversations, I decided to make a tool to make the whole process a lot easier.

Copy, Paste, Copy, Paste, and Track!

With LI2PF you can now simply copy and paste your way into being able to easily track your affiliate campaigns on LeadImpact. You are still able to simply direct link the your PeerFly affiliate link, but you will use a LI2PF.com link instead. Here’s how it’s done:

  1. Choose the PeerFly offer you want to promote on LeadImpact and copy your Long Link.
  2. Go to LI2PF.com and paste your PeerFly Long Link then click Create Link.
  3. Copy your new LI2PF.com link.
  4. Go to LeadImpact, create a campaign, and paste your LI2PF.com link into the Landing Page URL.

It’s that easy! LeadImpact will then append the ?keyword= to your LI2PF link automatically and when someone sees your pop up it’ll automatically redirect to your PeerFly Long Link with the keyword or target passed as a SubID. You can view a complete breakdown of each keyword/target from LeadImpact on your PeerFly Reports page and then optimize your campaign based on that information.

You can find more information on how LI2PF works on the site homepage. We have already tested thousands of clicks and it’s working great.

PPV is still a great source of traffic for affiliate campaigns. If you have been considering giving it a try, I suggest reading my LeadImpact review and getting started! Of course, let me know if you have any questions and let’s make some money!