LeadImpact

Steps to Making Easy Money With An Adult Dating Offer and PPV Landing Page

PPV Campaign Steps

The following is a guest post from my friend Bank. He’s very good at PPV marketing and if you’re interested in the steps to setting up a successful PPV campaign I think you will really enjoy what he has to say.

Many of you already know that adult dating is one of the best money makers in all countries. Although it’s not my favorite niche, I have also recently tried it and made around $4k+. This might not be “big” money especially for this niche, but for many newbies a $4k+ case study would be a good for them to learn from and help them start their next winning campaigns.

So, I’m going to reveal all steps I have taken in creating profitable campaigns in this space.

The topics I’m going to cover are:

  • How I chose the offers
  • How I selected the PPV targets
  • Direct Link vs Landing Page
  • The Bidding Strategy
  • How I determine and cut my losses with bad targets
  • The direct link results
  • How I create the PPV landing page
  • Split testing and optimization
  • The landing page results
  • How I scale up my campaigns
  • Conclusion

How I Chose The Offers

The first step I do is select a couple of adult offers from CPA networks. After I’ve researched the demographics of the audience for each offer, I chose only three of them that have the same target visitors. The payout for these three offers were around $3 to $5. All of them are SOI (Single Opt In) which only require people to submit their information with no need to confirm their account via an email address.

From my experience, SOI usually has a better conversion rate than DOI (Double Opt In) even though it has a lower payout. I always start with more than one offer because I don’t know which one is good until I send traffic to it.

How I Selected The PPV Targets

The next thing I did was choose the PPV targets. I started with only the top thirty adult related websites. All of them must have an Alexa Ranking better than 50,000 in the US (my offers are based in the US). The reason behind this is because I want to target those that have a medium to high amount of traffic. If the Alexa Ranking is higher than this, it usually has a low volume of traffic.

Ten of them were adult dating websites. Another ten were adult video sites. The remaining were adult chat rooms. These were three main target groups I was going to send the offer to. I decided to start from these three target visitors because I wanted to know which kind of target worked well with the offers I selected.


The best PPV target scraper tool!

Skrayp PPV Targets


Direct Link vs Landing Page

The next step was setting up the campaigns on the PPV network. For this case study, I started purchasing traffic from only 50onRed. If the offers and targets I selected give me conversions, I’ll expand the campaigns to other traffic sources.

Then, I created three direct link campaigns for three target groups. I wanted to see how the targets and offers performed without the landing page first. If the direct link method gives me a good result, I’ll scale up my campaigns using the landing page.

I didn’t test the campaigns using the landing page right off the bat because creating landing pages usually takes time and we don’t yet know whether the offers are good or bad. That’s why we should see the result from the direct linking first. If this method gives steady conversions, I’ll create landing pages in order to increase the conversion rate.

The Bidding Strategy

As I’m one of the laziest men in the world, I rarely check the bid price for my campaigns unless there is a target that gives me loads of money. So, I placed the bid price at the minimum for every single target.

After I let the campaigns run for a while and receive enough traffic to evaluate. I don’t determine whether the target is good just when I see the first conversion from it. Rather, it will be a good target when it gives a steady conversion rate and EPC.

If there is this type of target in my campaign, I’ll go to the PPV network and check the cost of the first position. If it’s less than the EPC of this target, I’ll increase the bid to the highest. Otherwise, bid it as high as you can where you’re still making a profit (less than the EPC).

How I Determine and Cut My Losses With Bad Targets

After I got the amount of traffic, I went to my CPVLab and checked the data. I’ll optimize my campaign by cutting losses first. Some targets were removed because they didn’t perform well.

The criteria I usually use to remove these targets are that if I spent half the amount of the offer’s payout and it didn’t give me a conversion, I’ll remove it. For example, if the payout is $3, I’ll remove the target after I’ve spent $1.5 on it and don’t get a conversion.

If there is a target that makes a conversion but still shows losses, I’ll keep it and test it again in the landing page campaign. It might work better and give me profit when the landing page persuades visitors to become interested in the offer.

The Direct Link Results

After I sent traffic to the direct link campaigns, I found a couple of conversions from two target groups. Another one didn’t receive much traffic. The conversion rate was around 0.91% while the EPC was $0.04. So, I decided to create landing pages to get more conversions.

How I Create The PPV Landing Page

The easiest way to create the PPV landing page is by copying other landing pages from BoxOfAds. You can spy on the landing page by just inserting the offer’s URL into BoxOfAds. It will return the many ways in which people promote the offer, including direct linking and landing pages. What you need to do is just rip off their landing page and edit the tracking code to be yours. I usually tweak some components on my landing page and run it with the original one in order to see which performs better.

If you can’t afford BoxOfAds, you may find a simple landing page on the internet and edit it by writing some code. If you don’t know how to code, my AffLanders might be exactly what you need. I have simple PPV templates in which you can insert your text and picture easily.

A PPV landing page doesn’t need to be complex. An attractive headline, photos, and eye-catching call to action could easily make you money. Remember that your landing page will be shown as a popup, which people are rarely interested in.

PPV Landing Page Adult

So, you need to make the information as short as possible in order to grab their attention quickly and make the page’s loading speed as fast as possible. No WordPress and be sure remove unnecessary detail.

For the dating offer, what attracts people’s attention easily is generally a picture of a sexy girl. Insert some short and interesting text into the headline. Make it big and eye catching. Combine it with an image of a sexy girl and a call to action button could work also. Create 2-3 landing page styles first in order to find which style performs well.

Split Testing & Optimization

I usually test two landing pages at a time because no one landing page is the best. There is always room to improve it, so we always need to split test the landing page. The landing page’s components I usually test are the headline, image, call to action text and button. These components are generally the first things visitors see when the landing page is shown.

Again, what we need to focus on is how to make visitors understand and interested in what we offer as fast as possible before they close the popup. Remove all those unnecessary things such as long details about the offer, long sub headline or flashing unrelated images from the landing page. If you want to insert the offer’s details, break it down into bullet points. Don’t make more than three bullets because, from my statistics, that will be too many.

Then, you can optimize your landing page by duplicating the one that performs best and tweak it a bit. Tweak only one component at a time in order to prevent confusion. For example, if you want to test the image, change only the image and keep all of the other components the same.

This is how I split test and optimize my landing pages. Even when I find one that performs well, I always create a new one to compete with the original one. Remember that the better the conversion rate, the more money you can make while spending the same amount of money.

The Landing Page Results

After many versions of the landing page were tested, the overall results was better than what I got from the direct link method. The conversion rate was 6.04% and the EPC increased to $0.18. As you can see, the landing page performs much better than the direct link method but the time, budget, and landing page ideas were required in the testing state.

How I Scale Up My Campaigns

When you find your winning landing page and target groups, the next step is to make more money from the data you’ve got. I usually scale up my campaign by adding more targets related to the campaigns. For example, if the dating chat room targets work very well, I’ll add more chat room websites to my campaign.

Another way to scale up your campaigns is to create your campaign in other PPV networks. In this case, I started purchasing traffic from only 50onRed. So, I’ll expand my campaigns to other PPV traffic sources such as TrafficVance and LeadImpact. These are the easiest ways to scale up your PPV campaigns.

Bear in mind that different PPV traffic sources might give you different results. Some targets may work well in 50onRed but might perform badly in TrafficVance. You still need to check and cut the loss-making targets again.

Conclusion

These are all the steps I use to create my PPV campaigns. What I did was choose the offers, select the targets, cut my losses, create a landing page, and scale the campaign. I usually do these when I launch new PPV campaigns. You can follow exactly what I have done to create your first winning campaign. Good luck!

Bank started working in the affiliate marketing industry since he was an undergrad in 2008. His favorite traffic source is PPV (Pay-Per-View). In 2013, he has started sharing his journey on his blog at AlcheBank.com and developed AffLanders.com to help people create PPV landing pages.

Learn From Your Competitors with BoxOfAds

BoxOfAds Featured

One of the benefits of growing this blog over the past few years is that I have had the opportunity to play with a lot of the awesome affiliate marketing tools available. Once or twice a week I’ll get an email from a tool developer asking me to test out their tool and let them know what I think. This is how I was first introduced to Lukasz Jasiak from BoxOfAds years ago. Lukasz and I have been in touch for awhile now and I was thrilled when he messaged me on Skype last month and asked if I would be interested in doing a review of BoxOfAds.

BoxOfAds is an awesome service used by most of my top publishers. It allows you to easily search through millions of ads they’ve scraped from the top PPV and display ad networks.

BoxOfAds Features

You can then use the ads you find to help you create and improve on your own campaigns. First, let’s take a look at what’s being ran on my favorite PPV network, LeadImpact.

Looking for Campaigns

Find PPV Campaigns

The screenshot above, which you can click to enlarge, are the most recent pop up (PPV) ads found from LeadImpact on BoxOfAds.

This list is useful and I like to keep my eye on it because it shows what people are currently running on LeadImpact. A few of the landing pages shown are actually offers we have available on PeerFly!

As you can see from the screenshot above as well, the member interface for BoxOfAds is pretty nice. It’s very simple and only takes a few minutes to figure out. Their search is very powerful and makes it really easy to search the PPV and display networks they have available. You can also search through all the data for all the ads they’ve found. There are over 3,000,000 ads are in their database!

So, you can search through the ads found for campaign examples to run as well as landing pages you can use as examples to build your own campaigns around. Not only that, but it’s also possible to search for a particular offer and find targets that your competitors are using.

Looking for Targets

Dibzees Targets

One of the ads from the example above that I found was for an offer that we have available on PeerFly, Dibzees. Dibzees is a pretty cool penny auction site and they have a nice CPL (cost per lead) offer with us at PeerFly. Well, a simple search on BoxOfAds shows that there are a few people running Dibzees with PPV and it’s also possible to take a look through the targets they are using. You can then dig into each target and find all the data available for that ad/target found on BoxOfAds.

Dibzees ad found on BoxOfAds with target URL info

In the example above, the user appears to have just started this campaign on 50onRed (PPV network) and they are bidding on the URL target upperbid.com. BoxOfAds makes it easy to access all their data and then you can use that data to dig deep and help craft your own campaign.

This is just one example of how you can use BoxOfAds to learn from your competitors and I have only covered PPV, but they have over a million display ads in their database that are just as easy to search through too.

Try BoxOfAds FREE!

BoxOfAds lets you test out their service for free with a demo on their homepage. Although the results are limited, it’s a very cool feature because it does give you live results to check out.

BoxOfAds Demo

If you like what you see with the demo and the information I provided above, when you sign up for BoxOfAds you get a free 3 day trial as well. But wait, there’s more!

BoxOfAds Coupon

I convinced Lukasz to set up a special coupon for you. When you sign up for your free BoxOfAds trial use the coupon LUKEDISC and you’ll get your monthly membership for access to the PPV campaigns discounted to $137/month or $99/month for access to the display campaigns.

In summary, I really think BoxOfAds is at least worth a look. If you’re running PPV or display campaigns it can be very helpful. My top publishers at PeerFly are always asking me about a campaign or landing page they found on BoxOfAds and usually it leads to a long discussion on why we it’ll work or why we think the advertiser is wasting their money.

I love to talk about PPV. If you do too comment below with your Skype and I’ll add you to my PPV Skype Group Chat and we can discuss BoxOfAds. Check it out and let’s make some money!

The PPV Marketing Strategy That Works

Spy on live PPV campaigns

The following is a guest post by Antonio Janko, a successful internet marketer who decided to share some great information on PPV marketing and a special offer for his new PPV spying tool, Unfold Ads.

PPV marketing has been proved to be one of the most successful forms of online marketing among many advertisers and publishers. Although it looks like one of the easiest and cheapest ways to get traffic, a lot of marketers are still struggling with setting up their first profitable campaign.

For those who are not familiar with PPV marketing, check out Luke’s LeadImpact PPV Review. Leadimpact is one of the biggest PPV networks and I suggest you to start there if you don’t have an account on any other PPV network yet.

How To Make A Profitable PPV Campaign

I will go over each step of making a successful PPV campaign and also show you a tricky way that will allow you to basically skip all the steps and start running campaigns that are already profitable. But before that, let’s cover some basics…

First of all, let’s see what you need to make it happen. Here is basically all you need to set up a profitable PPV campaign:

  • PPV network account
  • Offer to promote
  • URL targets
  • Landing page

Some people might not consider a landing page necessary, but most of the time it will do better than just direct linking.

Pick The Right Offer

This is the first step, but it’s very important. It can be any offer from your CPA network or any affiliate network that allows PPV traffic. Try to find some offers that convert well. I would start by sorting the offers by network EPC. You can pick an offer from any category because PPV marketing allows you to target any URL or keyword you want. You may also want to check out the top converting offers that allow PPV on PeerFlyOffers.com.

Add Target URLs

After you’ve picked your offer, it’s time to find some good websites that are related to the offer you promote. I suggest you target URLs only. Regular keywords are not as precise as URLs so I suggest specifically targeting URLs. It is also important to target only very related URLs. You will get the best results if you target websites that offer the same thing as your actual offer that you are promoting.

Landing Page

Landing pages that generally work well are simple, short, easy to read and straight to the point. Most of them consist of an image, headline, some short text and a big call to action button. Your landing page has to fit in a popup ad window so be sure to use the right size (775x400px for LeadImpact). Check out my PPV marketing landing pages post to read more about that.

The Easiest Way To Make Money With PPV

Earlier in this post I told you that I will reveal a special tool that will allow you to pretty much skip the whole process of finding a good offer, making a landing page, adding target URLs and testing a campaign yourself. Well, this is exactly what I will reveal right now.

Get Access To Hundreds Of Live And Successful PPV Campaigns

Unfold Ads is a new premium PPV spying membership website that reveals PPV campaigns that are currently running by other advertisers. If you have ever wondered how some people make so much money with PPV marketing and how successful campaigns look like, then Unfold Ads is the best place to find that out.

Unfold Ads Features

This membership website reveals everything you need to make PPV campaigns. After you log in, you can see a directory of all campaigns that you can filter and sort by niche, country, network and running time.

Here is one screenshot to show you what it looks like:

Unfold Ads Interface

You will be surprised to see some campaigns that you would probably never think of and yet they do so well. You can easily detect which campaigns are more successful than others by comparing their running time.

How To Start Your Own Profitable Campaigns

With Unfold Ads is easy to start your own profitable campaigns almost immediately because all you need to do is to pick a campaign from the directory, take a look at it’s landing page, targeted URL and make your own campaign with your affiliate link of course. I don’t suggest you to steal someone’s whole campaign, but use it to get an idea on what works and what you should focus on. You can then play with it however you like and put your own twist on it.

Special Offer for LukePeerFly.com readers!

Similar spying services are usually very expensive and not even available for general public. Unfold Ads is a pretty new project and it is currently opened for a selective group of people. The regular membership price is $97 per month.

For a limited time, readers of this blog can get an exclusive discount of 75%, which means you can get access for just $24.97/month instead of $97/month.

How To Start With Unfold Ads Immediately

You can start with Unfold Ads for just $24.97 (75% discount) using the coupon:

LPFPROMO

For that price, you will get a full, unlimited access to hundreds of PPV campaigns that you can use to start making money from the very first day.

Sign Up for Unfold Ads

You can also visit UnfoldAds.com for more information. I hope you see the power of this and that you will use it to create a lot of profitable PPV campaigns. Try it now and go make some money! Feel free to post any questions you have in the comments.

PeerFly Offer Restrictions and Allowed Marketing

Allowed and Restricted Marketing

If you do not want to get your account suspended it is important to know what you can and cannot do when promoting the offers at PeerFly. PeerFly has over a thousand affiliate offers, but they all have basically the same traffic methods that are allowed or restricted.

There are some traffic methods that are restricted across all offers and there are some that have a few more restrictions than the others. Below is a complete list of each method, how that method works, and what traffic is allowed and restricted. Follow it closely so you can make the most money possible and keep that money! If you have any questions after going through this list feel free to post them in the comments or contact your affiliate manager.

PeerFly Marketing Methods

Search PPC, Social PPC, Banner Display, PPV, and Contextual traffic are the primary ways you are allowed to promote PeerFly affiliate offers. Email marketing is a little more strict as well as most free methods. Incentive and classified ads traffic is not allowed at all. Here is a breakdown of each of those methods and how you can use them to promote PeerFly offers!

Search PPC

Bing Ads Example

Search PPC traffic comes, simply enough, from paid search ads. A few of the major search ppc networks are:

  • Google AdWords
  • Bing Ads (formally Adcenter)
  • 7Search
  • adMarketplace
  • LookSmart

You create your text ad, bid on keywords, and when someone searches for your keywords your ad will show up next to their search results. Organic SEO traffic is not considered Search PPC traffic. SEO traffic is fine on any offer that is not specifically for one traffic source (ex: Email Only).

Social PPC

Social PPC ad

Social PPC is specifically talking about paid ads on social networks. PeerFly does not allow it’s publishers to direct link offers on Facebook, Twitter, or any other social network as the social networks consider this spam. The main Social PPC networks are:

Plenty of Fish is in a grey area between social traffic and banner display because it is a mix of both. You can promote any PeerFly offer that allows Social PPC or Banner Display on POF.

Banner Display

Banner Display ad example

Banner Display traffic would be any traffic you generate using a banner advertisement. This includes advertising on blogs, doing media buys on other people’s websites, or basically advertising on any website using a banner. PeerFly provides banners for most of their offers, but you are welcome to create your own as long as it’s not specifically restricted.

PPV/CPV

PPV/CPV ad

PPV traffic is mainly pop up ads. If you are displaying an advertisement in an exit pop or modal (example: TrustJacker) then that would be considered PPV traffic too. The main PPV ad networks are:

  • LeadImpact
  • Mediatraffic
  • Trafficvance
I have an article on the top PPV networks that explains the differences between them that you may want to check out if you are interested in running PPV traffic.

Contextual

Mainly used with blogs and websites, contextual traffic is any text based advertisement. Some affiliate networks categorize PPV traffic as contextual, but obviously PeerFly has a specific category for PPV. If you are placing your own text ads within web content (example: article marketing) then the offer you are promoting needs to allow contextual traffic.

E-mail Lists

In order to promote PeerFly offers via email you will need to have your own managed double opt-in list and follow these guidelines:

  • Your list must be completely CAN-SPAM compliant.
  • You must host all creatives on your own server. If there are no banners for the offer you can create one and PeerFly will get it approved. You can also come up with a text and get that approved.
  • You must mask all links with your own domain.
  • You must add seed@peerfly.com as a subscriber.
  • Before sending out an email you must send it to seed@peerfly.com for approval.
If you need a plugin to mask your affiliate links I suggest using Pretty Link and my preferred email management company is AWeber.

Incent

PeerFly is 100% non incent, which means you cannot promote any PeerFly offers using incentive traffic. Incentive traffic would be any time you offer cash, points, or any sort of “gift” for completing an offer.

PeerFly is developing an incentive network which you can find at Incent.ly.

Classified Ads

You cannot promote any PeerFly offer using classified ads traffic. Craigslist, USFreeAds, and any other classified ads site would not be allowed. You cannot direct link nor use a landing page to promote offers on these sites.

Twitter

Unfortunately, Twitter spam ran rampant for awhile, so Twitter is no longer interested in allowing affiliates to promote affiliate products directly to their followers. You cannot promote any offer from PeerFly directly on Twitter. If you create your own landing page then you can promote it on Twitter as long as you are not spamming.

LIMITED Facebook Promotion

As long as an offer allows Social PPC you can promote it using Facebook Ads, but that is the only form of advertising that is allowed when promoting PeerFly offers on Facebook. You are not allowed to promote PeerFly offers on fan pages or to your friends on your feed by posting status updates with PeerFly links.

SMS

SMS messaging PeerFly offers is not allowed. Offers can be promoted on mobile ad networks, but not through text/SMS messaging.

Co-Registration

You are not allowed to promote PeerFly offers in a co-registration path.