fanpage commissions

Facebook Fan Page Ads: Optimized Bidding or Manual?

March 25th, 2013
Affiliate Marketing, Facebook Ads
31
11,012 views

Over the past year and a half or so one of my main interests has been building Facebook fan pages. It all started with a WSO I bought and promoted called Fanpage Commissions. Since then, I have started quite a few very successful fan pages and made well over $10,000 from them. During that time I have learned quite a bit about both what works and what does not work when building and advertising a fan page. For instance, which type of bidding you should use when advertising your fan page or fan page content: Optimized bidding or “Advanced” (manual) bidding?

When you create an ad specifically for a fan page on Facebook you are given a few different options on what you would like to promote with that ad. You can get more page likes, promote page posts, or use advanced options to create your campaign.

Get More Page Likes

The Get More Page Likes option simply allows you to create a Facebook ad specifically for your fan page. This add will include the Like button below it to encourage people who view the ad to Like your page.

Promote Page Posts

The Promote Page Posts option is similar to the Get More Page Likes option, but instead of you creating the advertisement that is being displayed it will show an advertisement with a recent post you have made on your fan page. This optional also includes a Like This Page link below the post content to help encourage users seeing the ad to Like your page as well.

Sponsored Stories

Both of these ad types and the Advanced Options allow you to also create Sponsored Stories to help increase your reach. Sponsored Stories allow you to create ads that “Help people discover your business through their friends. No increase in budget is required.” Basically, it will create stories on your fan’s friends new feeds about:

People liking your Page post
People commenting on your Page post
People sharing your Page post

The cool thing about Sponsored Stories is that the CTR and engagement is usually really high and it can drive a ton of targeted traffic to your posts without raising the price of your traffic. You may not get as many new Likes to your fan page, but you will get a lot of Comments, Shares, and Post Likes (likes specifically on the post, not the page).

So, now that you know about the different ad types and you have created your ad, what is the best bidding strategy?

Fan Page Ad Bidding

There are three different options you can choose from when deciding how you want to bid for traffic when setting up your Facebook Ads campaign for a fan page. The three options are:

Optimized CPM
CPC
CPM

The CPM and CPC are basic bidding models. You can bid a CPC (cost per click) or a CPM (cost per 1,000 impressions). Facebook gives you suggested CPCs and CPMs if you choose these options, but you can bid whatever you want.

The Optimized CPM is the option that I use most and recommend. You do not get to choose what you bid with this option, but Facebook will automatically bid the best price for you to get the most engagement possible. You do not have any control over the price, but over time is it usually the best option.

With most Facebook ad campaigns you setup you should notice that over time if your CTR is good your CPM or CPC will drop. Well, the same is true for the Optimized CPM campaigns. I have noticed that it usually takes a little longer, but I have several campaigns that have been running for months and I’m only paying $0.03-0.05 CPM. Here is an example campaign I set up last week and the fluctuation on the CPM as time went on:

Day	Spend	Optimized CPM
1	$10	$6.08
2	$3	$0.84
3	$3	$1.26
4	$3	$0.56
5	$5	$0.80

With those 5 days worth of data you can see that my CPM started out really high. I knew that was going to happen, but I still made the mistake of leaving my daily budget at $10. I usually will start all my campaigns out at a $3 daily budget because this will be enough to give me some data on whether or not this campaign is going to be worthwhile. I like to run the campaigns over the course of a week or so to let the Optimized CPM drop and with a $3 daily budget you’re only going to spend $21 maximum. Well, with this campaign I started to see promising results so I went ahead and increased my budget on the 5th day. I will keep this one running as long as it’s producing new fans and engagement. I estimate that over the next week my Optimized CPM will drop to around $0.20 and then hopefully even more than that in the coming weeks.

Now, if you have been paying attention you may be wondering why I don’t just setup the exact same campaign and bid a CPM lower than what my Optimized CPM is. If all the Optimized CPM is doing is letting Facebook figure out where my best CPM is then why can’t I just setup this exact same campaign with a set CPM of $0.56? I have already seen my Optimized CPM drop to that rate so if I manually bid that I should see traffic right? Well, I decided to do just that so we could take a look.

Optimized CPM vs Manual CPM Bidding

I created the same ad from the table above using standard set CPM bidding. I set the max CPM at $0.77 and let it run for a day. On the second day (which is also day 2 from the table above), I saw the following results for the same exact ad for the two different bidding types:

After just 1 day my manual CPM dropped from the maximum CPM I was bidding, $0.77, to just $0.05. My CTR was not great ($0.054%), but I did get 30 clicks for $3.00 and 9 Page Likes.

On the other hand, the Optimized CPM bidding campaign got 859 clicks (including Photo Views, Post Shares, Post Comments, etc) with a 24% CTR after just $3 spent. I also got 40 new Page Likes from this campaign.

It’s easy to see from these campaigns that Facebook favors the Optimized CPM bidding campaigns. I only got a 10th of the exposure (reach), but the people I did reach were much more engaged. Although my CPM is quite a bit more, it’s already dropping and will continue to drop. I may not reach the $0.05 CPM, but the increased engagement will more than make up for the higher CPM.

I recommend the next time you are creating a Facebook Ads campaign for your fan page that you split test this yourself. I think you will find similar results. I am going to stick to the Optimized CPM bidding because I have seen the amazing results it can give.

Fan pages on Facebook can be powerful tools to reach a very large targeted audience. Knowing how to build, maintain, and advertise pages can lead to a very profitable and long term business. I have several large pages (including the one from the screenshot on the left) that I am doing all those things on and the results have been very promising. Over the next month I plan to post more about fan pages and will be releasing my own product to show you exactly what I am doing. If you’re interested in being first in line to give it a try join my mailing list. Until then, let’s make some money!

Generating $1,000+ in WSO Sales

April 19th, 2012
Affiliate Marketing
7
8,637 views

In November of last year I started promoting a WSO my buddy Browie had created called Fanpage Commissions. Browie and I have been good friends for a couple years now and when he told me he had released a WSO (WarriorForum Special Offer) I immediately was interested. He has always been a good PeerFly publisher and having had the opportunity to meet up with him on a few occasions at different Affiliate Summits, I knew he knew his stuff so I purchased the WSO for $14 and went to work building up my own fan page to see if I could get his method of promotion to work in building up a solid fan base. It did.

Within the first week of promoting my fan page I had over 5,000 fans. Browie’s methods of promotion had proven to be successful so I signed up for the WarriorPlus program so I could promote his WSO and earn commission on my affiliate sales. I created two posts on this blog over the course of the next two months and sent out two email blasts to my mailing list showing the results of my ad campaigns on Facebook promoting my fan page. From those two posts and two email blasts, I generated 75 sales and $1,100 in revenue!

Posts about Fanpage Commissions

Browie and I had agreed to a 50% revshare, so that means I made $550 from those sales. The really cool part about the WarriorPlus program is that instead of getting one payment a month for half the sales or something like that, they just have half the WSO sale payments sent to the affiliate’s PayPal. So, if someone purchased the WSO and it was my turn to get credit for the sale the money was sent directly to my PayPal.

Browie has decided to take down his product and is no longer selling it because it would need updated for the new Facebook Timeline, but it was a great product and I saw great results from it. I spoke with a lot of the people who purchased the WSO from my articles and I know that many of them have successful fan pages up from the information they learned in the WSO. My fan page is still growing and I am still making money off my fans!

A few “take aways” I have gotten from this experience:

Promoting a product or service that you have experience with is much easier than something you do not know anything about.
Not all WSO products on the WarriorForum are garbage.
Advertising on Facebook is cheap if you can setup an ad that gets a high CTR (0.1%+) with the right demographic targeting.
Email marketing is really effective.
You can make money with Amazon Associates, even though the commission percentages are low.

I really appreciate the opportunity to promote this product and I am very happy with not only the $550 I made from the sales I generated, but the money I’ve made from my fan page and how this WSO opened my eyes to the opportunities to funnel traffic on Facebook.

Want to be the first to know about the next great product I find? Subscribe to my newsletter, Affiliate Manager Exclusive :)

Penny Clicks with Facebook Ads

December 6th, 2011
Personal, Reviews, Traffic Sources
11
7,626 views

Are you advertising on Facebook? About a month ago I wrote an article on how I had gotten over 5,000 fans on Facebook in a week. Well, I am happy to say that I am still seeing good results on that campaign and still making money! So far I have made about $300 and have still spent less than $100 building my fan page. I now have over 7,500 fans.

Building up fans

Although I am not getting as many clicks as I originally did, my fan base has continued to grow very nicely and my cost has stayed down. One issue you might run into after you purchase the WSO and build a successful fan page is what I like to call smashing your demographic. I have advertised to pretty much the entire demographic I originally was trying to reach. Because of that, my response is not quite as huge as it originally was. Now, I am trying to pick up the stragglers. The stragglers are the people who originally saw my ad and considered becoming a fan of my page, but thought better of it. With enough exposure, they will be mine!

Still getting penny clicks

As you can see from the image below, I am still getting clicks for about $0.015 each. I am not getting as many clicks, but they’re still cheap and I’m still getting fans dirt cheap.

Do not miss out!

I have gotten nothing but positive feedback from my publishers that purchased Fanpage Commissions. I have a few that already have fanpages with over 10,000 fans and most are already showing some profit from their pages.

Other ways to monetize

I am working on a few different ways to monetize the traffic I am able to get from Facebook using the methods described in Fanpage Commissions including not using a fan page at all. I have been sharing this information with other people who are using the methods described and think we are on the right track. Hopefully I’ll be able to update you next month with even better revenue numbers :)

Click here to check out the WSO

If you have purchased the WSO please feel free to leave your feedback in the comments below. I’m hoping to get some testimonials together to show you how great this product really is. Also, if you have purchased the WSO and are interested in seeing the fan page I keep talking about just contact me and ask.

Start getting penny clicks today!

How I got 5,000 Facebook Fans in a WEEK

November 2nd, 2011
Affiliate Marketing, Personal, Reviews
23
16,445 views

Warning: I am about to pitch a WSO (WarriorForum Special Offer) to you. If you are against the idea of buying a WSO or are a complete WarriorForum hater this post may not be suitable for you.

Now, I will be the first to admit that not every single WSO posted on the WarriorForum is worth a look and the majority of the ones I have seen aren’t worth much at all, but when my good buddy Browie recently released his first product in the form of a WSO I decided to go ahead and buy it. He told me not to, but I was actually intrigued by his sales thread so I threw caution to the wind, paid $14 of my hard earned PayPal dollars to him, and waited for the product to be delivered to my email. A few minutes later it was sitting in my inbox, which is where it stayed for the next day or so.

When I was finally able to get through all my PeerFly emails and have a moment to myself, I opened up my nice new 50 page PDF titled Fanpage Commissions and started reading through the content. I was pleasantly surprised to find some very good information and immediately headed over to the membership site that goes along with the PDF, logged in, and started watching the videos that come with the product. The videos were easy to follow and went into good detail on how exactly Browie and his partner went through the process of building their fan pages and how they were monetizing them.

Obviously, I am not going to go into great detail on how exactly everything is done (if you want to know that, you’ll have to buy the WSO), but I will show you some of the results I’ve seen from following the information that is provided in the product.

Click here to check out the WSO

After some trial and error, I was able to use the methods and information provided in the WSO to create a fan page and get over 5,000 fans in one week. Here is a screenshot of the statistics from the ad campaign I ran on Facebook:

If you are having a hard time reading that image feel free to click it to see it full size. No, there aren’t any typos and yes it is a real screenshot. In one day I was able to get over 1,000 clicks and 738 fans for just $7.28. That is $0.0072/click and $0.0098/connection. Less than $0.01/fan. I reached my ENTIRE target audience in less than a week and got over 5,000 fans for less than $50.

Over 1,000 clicks on Facebook Ads for less than a penny a click.
Over 700 fans for less than a penny a fan.

Needless to say, I have earned back the money I spent on advertising and for the WSO. In total, to build my fan page and purchase the WSO I’ve spent around $75 and I’ve made around $200 already. The best part is that I will be able to continue to market to my fans. I am being careful what I am marketing to them and I typically get around 100 likes and 10-20 comments on each promotional post I make on the fan page.

Currently, the price of the WSO is $15. You NEED to check it out. It comes with free lifetime updates and a money back guarantee. I am sure you will find the information useful and hopefully you can use it like I did to create your own fan pages and make back a nice profit.

If you have any questions, feel free to ask. I hope to see some people posting in the comments their success with Fanpage Commissions!