My two primary sources of social media traffic are Facebook Pages and Twitter. Facebook Pages have done really well for me for a few years now and I have been working hard to scale up my Twitter reach too. I recently had one of my accounts pass 100,000 followers and I have been able to collect a lot of great data from my tweets to those followers.
First, I want to show why you should always include an image in your tweets. Then, I am going to show a trick I use to increase the engagement on my tweets by almost completely taking over my followers feeds!
Last year I published an article about tweeting image for extra exposure, but I never really gave any data to back up the fact that you will see extra exposure by including an image in your tweet. Well, here’s some data.
Over the past 28 days the tweets on one of my accounts have gotten about 2,500,000 impressions on Twitter. Looking through analytics for those tweets, it’s very easy to see that there is a huge difference in engagement between tweets with images and tweets without (just text).
- Tweets without images: 2.4% average engagement rate
- Tweets with images: 25.4% average engagement rate
If you are not including images in your tweets, you need to! I recently added the ability to automatically tweet images you are posting to your Facebook Pages with FPTraffic to a Twitter account for each Page as well.
This tool has helped me reach 100,000 followers on account I have been working on for awhile and I expect to have a few others reach 6 figure followers soon too.
How To String Together Tweets
I recently discovered a really cool trick that has helped increase my engagement on specific tweets that I want to get a little extra reach on. Basically, it allows you to string together tweets from your account. This is beneficial because it allows you to repost old tweets so they get extra exposure and add additional information. It also takes up a lot of room on the user’s feed that is seeing your tweets, which obviously will also help with engagement.
Stringing together the tweets is easily. Simply reply to one of your previous tweets, remove the @username at the beginning of the tweet, and post whatever you want. Your new tweet will go back to the top of your followers feed “strung” together with the original tweet at the very top.
In the example above, I posted a poll in my original tweet. About 3 hours later I posted a follow up tweet with the results so far. Both tweets included a picture as well as a link to vote. You can view the poll and the results here, but as of this writing, there have been nearly 4,000 pageviews and about 1,300 votes. Pretty good engagement!
Give it a try yourself and check your Twitter analytics. You will be happy with the results.
Let me know if you have any questions in the comments below.
Let’s make some money!