Split testing your affiliate campaigns is always important. It is amazing the different things you can split test and the different results you will see with minor tweaks. With Plenty of Fish one of the primary things I like to split test (once I have a banner with a decent clickthrough rate) is the login count. The amount of times someone has logged into their POF account says a lot about the type of user they are. Earlier this month I started a POF campaign testing different login counts promoting the lesbian dating site PinkWink. The results are pretty interesting and I thought I would share them!
In the example below you will see the banner I used, the traffic I received from Plenty of Fish based on the targeting for each campaign, and my results from Prosper202.
Unique POF Banner
Having a unique banner is really important with Plenty of Fish if you are going to get a high enough CTR (clickthrough rate) to be profitable. Most banners have the text on the right and the image on the left. I decided to make my 310×110 banner with one big image across the top and a small strip of text at the bottom to make it stand out. I am direct linking the campaign so I knew if I used the women from the landing page that would help make the connection from POF to the offer (helping conversions).
Here is the banner I created:
It is easy to see the connection right? The close up on the women’s face should help grab the attention of the POF user and the pink bottom and border will make it stand out even more. My CTR has fluctuated, but based on the 60,000+ impressions I have gotten it’s off to a good start.
Split Testing Login Counts
My main reason for running this POF campaign was testing different login counts. Plenty of Fish lets you target in 50 login increments minimum so that is what I did. I setup 5 different campaigns (shown above):
- PinkWink lc50 targeting users who have logged in 50 times or less
- PinkWink lc100 targeting users who have logged in more than 50 times, but less than 100 times.
- PinkWink lc150 targeting users who have logged in more than 100 times, but less than 150 times.
So, the users I’m targeting in my PinkWink lc50 campaign are obviously the newer users to Plenty of Fish. The PinkWink lc250 people have logged in 250+ times so they’ve been around awhile. Before I started the campaign I assumed that the best converters would be the PinkWink lc50 people and the most volume would come from PinkWink lc250. Well, one of those was right.
I do not have a ton of data for leads. I have only gotten 44 clicks total, but the data I received has been interesting. I have gotten the most clicks from the users who have logged in 250+ times and they are also the only group of people who have converted. The second biggest group were the people who had logged in between 51-100 times. Although I’ve gotten 8 clicks from those users, not one of them have converted. Based on the volume and conversion data I have, I should optimize for the 250+ people.
Now, I know I do not have a ton of data here, but the data I do have makes me think I can keep this profitable. I have gotten another lead since I originally took these screenshots and it was another user with 250+ logins. I would assume that these women have already all seen PinkWink, but apparently it is not saturated within that market so I may have to try to ramp it up. With the PinkWink lc250 campaign I’ve made around $7 profit, which is nothing to write home about, but if I can find a way to draw in more traffic I may be able to scale it.
I hope this case study has got the gears turning in your head and you able to use my information to setup your own profitable POF campaign. Please let me know if you have any questions. Let’s make some money!