Happy Belated Birthday, LPF

LPF is Three

How is it even possible that this blog has been around for over 3 years already? It’s amazing how quickly time flies and how quickly things change. Even though I have not been blogging as much lately, LukePeerFly.com is alive and as strong as ever.

April 4th was this blog’s 3rd “birthday” and looking back, it is incredible how much it’s grown! On LPF’s first birthday, the top post that year had 9,770 views. Just two months ago I published an article about my presentation at Affiliate Summit and that’s already had nearly 10,400 views.

That’s just one example of how this blog has grown and changed, but first let’s take a look at a few changes that have happened in my life over the past year.

PeerFly Director of Marketing

Last year I was promoted and officially put in charge of the department I had been leading since joining PeerFly in October of 2009. When I joined PeerFly in 2009 I was the only Affiliate Manager and I managed our publisher base myself until mid 2012. Now, I’m the Director of Marketing at PeerFly and manage a growing department with 3 other people. I am planning to hire at least → Continue Reading

I Just Launched My First Affiliate Offer

FPTraffic featured

I have been working in the affiliate marketing space for about 10 years now, but I have primarily worked on the affiliate management and affiliate marketing side. I am either helping affiliates (publishers) find good affiliate offers to promote at PeerFly or I am looking for affiliates offers on PeerFly to promote myself. Well, as of yesterday, for the first time I have an affiliate offer of my own.

I have been talking about Facebook Pages and Facebook marketing in general A LOT lately (sorry to those not interested). I have discussed how I advertise on Facebook, gave an hour long presentation at Affiliate Summit on Facebook Pages, and even launched my own tool to show people how I have built my large Facebook audience. I am reaching well over a million people a day and it’s opened up a lot of monetization opportunities for me.

Over the past few months, as FPTraffic has continued to grow, I have had a lot of members reach out to me about setting up a referral program. So, I created a little referral script so I could track promotions for the few people that asked, but it just wasn’t up to par with → Continue Reading

Why Landing Page Segmentation is So Important

Landing Page Segmentation

The following is a guest post by my friend Dave Bird. Dave has written for LukePeerFly.com before with his awesome article on social proof. Enjoy!

Landing page segmentation, three little words that kept rattling in my head as I poured another drink. It was a night like any other, the sun was down, the Jack was open, and there were no signs of getting any sleep. But I was used to keeping my eyes peeled in this line of work – peeled like a banana in the hands of a starving monkey.

She had asked for my help, the kind of dame an ordinary guy like you and me could only ever dream of, and even though I wasn’t in the habit of sharing my secrets, I could never say no to a pretty face. “I want to find the kind of traffic that converts” she said.

“Of course you do,” I told her. “We’re all searching for that special someone.”

She didn’t get my meaning and her eyes looked at me as if I had just said a dirty word, so I proceeded to explain:

When it comes to your digital marketing efforts, marketing to mixed traffic can be → Continue Reading

How I Advertise on Facebook

Facebook Ads Page Likes

Over the past year I have completely changed how I advertise on Facebook. Facebook has evolved and there are much more effective ways to advertise than the old right side only placement days. However, there is still ample opportunity to take advantage of the right side reality on Facebook.

So, here is a breakdown of how I have been using my Facebook Pages and News Feed ads to my advantage as well as the low CPM (cost per 1,000 impressions) on right side ads to build Likes on my Facebook Pages.

First, let’s take a look at News Feed ads.

News Feed Facebook Ads

Facebook opened up advertising in New Feeds a little while ago and although it is more expensive than tradition right side ads, it definitely has it’s advantages.

News Feed ads have prominent placement because unlike right side ads, they are very hard to ignore. As you go through your News Feed looking at what your friends are saying on their Facebook you run into an ad like the post shown above.

These ads are posts that are being promoted by a Facebook Page. A Facebook Page owner can promote a post that they’ve publicly shared → Continue Reading