Over the past year I have completely changed how I advertise on Facebook. Facebook has evolved and there are much more effective ways to advertise than the old right side only placement days. However, there is still ample opportunity to take advantage of the right side reality on Facebook.
So, here is a breakdown of how I have been using my Facebook Pages and News Feed ads to my advantage as well as the low CPM (cost per 1,000 impressions) on right side ads to build Likes on my Facebook Pages.
First, let’s take a look at News Feed ads.
News Feed Facebook Ads
Facebook opened up advertising in New Feeds a little while ago and although it is more expensive than tradition right side ads, it definitely has it’s advantages.
News Feed ads have prominent placement because unlike right side ads, they are very hard to ignore. As you go through your News Feed looking at what your friends are saying on their Facebook you run into an ad like the post shown above.
These ads are posts that are being promoted by a Facebook Page. A Facebook Page owner can promote a post that they’ve publicly shared → Continue Reading
Wow, I cannot believe that we are already over a week into February and I have not published a new blog post for over a month! It is amazing how quickly time passes, especially when you are busy.
A lot has happened since Christmas, but there was one particular event that took place I am excited to write about. On Sunday, January 12th, I gave my first presentation at Affiliate Summit West!
The team at PeerFly has been telling me I need to give a presentation and speak at Affiliate Summit for about a year now so when they started accepting speaking proposals I submitted one to give a presentation titled, Generating Massive Traffic and Profit Using Facebook Pages.
Over the past few years I have been focusing a lot of my time and energy into building several large Facebook Pages. I have learned a lot from all the time and money I have invested into my Pages so I thought it would be fun to give a presentation around some of that information and data.
My speaking proposal was approved and I created a 45 slide presentation for my hour long presentation.
I was pretty nervous going into my → Continue Reading
I started using Twitter way back in August of 2007. A lot has changed on Twitter over the past six and a half years, but one thing that has not is that I am constantly looking for new ways to make money using it.
I started making money off Twitter almost immediately after signing up and starting to use it. I have operated thousands of accounts and generated millions of clicks. Unlike most marketers, it’s probably been my most profitable traffic source overall.
Well, when Twitter started displaying images within user timelines I knew they were opening the doors for more opportunity for extra exposure and potentially even more money!
Take a look at the following screenshot of my Twitter timeline and think about which tweet stands out the most to you.
Was it the first tweet shown from Forbes? I doubt it. Now, imagine you are scrolling through your friends tweets on your timeline and all of the sudden you see my tweet from the image above. It’s probably going to catch your eye not only because there are not a lot of images being tweeted by users yet (at least not the right size) and even if → Continue Reading
Anyone involved in affiliate marketing knows that you can’t gain new affiliates, business partners or industry knowledge without plenty of interaction — and that means occasionally abandoning your computer chair for genuine, person-to-person networking. You’ll find a veritable feast of major networking opportunities throughout 2014, including Affiliate Summit West in Las Vegas, Affiliate Summit East in New York City, Affiliate Management Days in San Francisco, and Performance Marketing Insights Europe in Berlin. But if you don’t network by nature, you might not know how to do it effectively — you might even fear it. Let’s examine some networking dos and don’ts that will help you work the room like a pro.
Do come prepared. Bring more business cards than you could ever imagine needing, because you’ll need them. Supplemental materials such as brochures may impart more information, but they take up more space in the swag bag and they might prove harder for your new friends to scan or store when they go back home.
Don’t throw business cards at everybody in sight. If someone walks up to you and shoves a business card into your hand unbidden, do you feel a strong urge to keep that card or → Continue Reading