Facebook Fan Page Ads: Optimized Bidding or Manual?

Optimzed vs Manual Facebook Bidding

Over the past year and a half or so one of my main interests has been building Facebook fan pages. It all started with a WSO I bought and promoted called Fanpage Commissions. Since then, I have started quite a few very successful fan pages and made well over $10,000 from them. During that time I have learned quite a bit about both what works and what does not work when building and advertising a fan page. For instance, which type of bidding you should use when advertising your fan page or fan page content: Optimized bidding or “Advanced” (manual) bidding?

When you create an ad specifically for a fan page on Facebook you are given a few different options on what you would like to promote with that ad. You can get more page likes, promote page posts, or use advanced options to create your campaign.

Get More Page Likes

The Get More Page Likes option simply allows you to create a Facebook ad specifically for your fan page. This add will include the Like button below it to encourage people who view the ad to Like your page.

Promote Page Posts

The Promote Page Posts option is → Continue Reading

Create a Twitter Card

Create a Twitter Card

I have been an active Twitter user since 2007. When I first joined most people were laughing at Twitter saying it was worthless and stupid. I enjoyed using Twitter and saw the potential to use it for marketing purposes. How people market using Twitter has changed quite a bit over the past few years, but as Twitter has evolved so have the marketers using it. One cool feature you can use on Twitter to help make your website links stand out above the the rest and improve your marketing response is the Twitter Card.

Twitter Cards are relatively new to Twitter. Basically, you add a piece of code to your website or blog and then Twitter will use that piece of code to generate a preview (Card) with details about your link and display those details on your tweet on Twitter. Sound complicated? It’s not really. Let’s take a look at two of my Twitter Cards.

With the Twitter Card examples above, my blog is linked in the tweet on left and an offer on PeerFlyOffers.com is linked to on the right. First, let’s take a look at the one for my blog.

WordPress Twitter Card

Creating a Twitter → Continue Reading

Search Incent.ly Offers on IncentlyOffers.com

Incently Offers

Last month PeerFly launched a new incentive based affiliate network called incent.ly. On the day of the launch and the following weeks one of the common questions I received was, “when is there going to be an IncentlyOffers.com?” Over the past 2+ years my PeerFly publishers have grown fond of my offer search at PeerFlyOffers.com. When I originally launched PeerFly Offers I assumed it would only be used by people that found it doing Google searches or people who were not approved yet by PeerFly, but what I have found is that a lot of affiliates still use it after they’re an approved PeerFly publisher. I often use it myself rather than the PeerFly offer search and last year there were over 300,000 searches performed on PeerFlyOffers.com so I know I’m not the only one. So, with the launch of incent.ly I knew I needed to put together IncentlyOffers.com and after a few short weeks of programming and tweaking code, I officially launched it yesterday!

Search Incent.ly Offers

The cool thing about PeerFlyOffers.com and IncentlyOffers.com is they have the exact same structure just like PeerFly and Incent.ly and they work the same, but obviously with different offers. → Continue Reading

Tracking Conversions with Google Analytics

Track Conversions with Google Analytics

Although I do not recommend using it for your affiliate marketing campaigns, Google Analytics can be a very powerful tool for tracking the traffic on your website or blog. I have Google Analytics installed on all of my websites and check my statistics every day to make sure all the hard work I am putting into those sites (including this blog) is paying off and that I am actually seeing an increase in traffic. One cool feature that not a lot of people who use Google Analytics know about is the ability to create Goals and track conversions.

Just like with affiliate marketing, when you are generating traffic to your website there should be some sort of conversion you are hoping to generate. If you are just sending users to your site without any sort of goal in mind, you are wasting your time. For example, with this blog my ultimate goal is to get you (my reader) on my mailing list. I know that for each user on my mailing list I will generate X amount of dollars each year. I also know that having you on my mailing list means you will be a return user to my → Continue Reading