Without social proof, there is only so much the design of your landing page can achieve when it comes to influencing people’s decisions to purchase your product or sign up to your service. Because webpages are such ‘static’ environments, they rarely account for the concerns that go through consumers’ minds in the real-working world before making that kind of commitment. After all, your visitors aren’t just clicks, they are real people with genuine thoughts and opinions.
An individual’s purchasing decision is fraught with any number of reasons not to purchase – namely, making the ‘wrong’ decision – and that depends primarily on trust. Integrating social proof into your landing page is a great way of establishing that much needed trustworthiness every visitor will be looking for when they land on your page.
How Does Social Proof Work?
Otherwise known as informational social influence, social proof relies on the concept that people will conform to the actions of others under the assumption that those actions are reflective of correct behavior.
In other words, it’s a mentality; if other people are purchasing it – and people trust other people – then that validates the individual’s decision to purchase.
The degree to which visitors → Continue Reading
Over the past few months I have been experimenting quite a bit with Bing Ads. I have a lot of publishers at PeerFly that use Bing Ads and I have gotten quite a few questions about promoting on Bing so I decided to give it a try.
I used to promote offers on Microsoft adCenter years ago, but since Yahoo! merged with Microsoft to create Bing Ads I had not really messed with it much. Bing Ads seems a lot better than the old adCenter with a nice looking, easy to use interface and high quality traffic from Bing, Yahoo, and their partner search networks.
Another huge positive to using Bing Ads is that their compliance department is pretty lax and you should have no problem getting most affiliate marketing campaigns approved!
Create a Bing Ads Campaign
If you have created a search ad campaign using Google AdWords or 7Search then you should have no problem getting your Bing Ads campaign setup. The interface is simple and everything is explained well. There are a few things I would like to point out though.
When you are setting up your Bing Ads campaign you need to make sure that you click the → Continue Reading
It appears that everywhere you turn on the Internet you are graced with advertisements of all kinds. There are the more obtrusive pop-ups, subtle text links, and the trusted middle ground, the banner. It doesn’t matter if you are surfing the web hopping from random site to random site or we are searching topic specific keywords in the Google search engine, advertisements will be there.
The majority of advertisements are running across multiple channels (i.e. social, search, etc.) to expand the overall reach of the campaign. Once an advertisement is clicked on, if the advertiser is doing his job, you should be directed to a landing page associated with the advertising campaign.
So, let’s take a little bit about landing pages.
Landing Page Explanation
In a nutshell to keep this simple and concise, a landing page is a web page that is specifically designed and built to support the message of an advertising campaign. It acts as an extension by including the proper sales copy and images to entice the visitor to perform the desired action (which is usually fill out a form or purchase a product).
Below is an example of a landing page that will be referred to → Continue Reading
Once you have created a Facebook Page it is important that you have great content to post to it consistently so you keep your users happy and engaged with your Page. I have found that images usually get the most Likes, shares, and comments from users who Like my page so the majority of the posts I make on it are photos.
An important thing to keep in mind when you are looking through the 5 different image content sources I have listed below is that the more Likes, shares, and comments the content you post on your Page get the more viral traffic you will get from it. Viral traffic comes from your friends mentioning your Page or any interaction they do on your Page that shows up on their friend’s News Feed. As I showed in my article on Optimized vs Manual Bidding, if your post goes viral you can literally reach millions of users for absolutely free!
So, here is a list of my top 5 favorite sources for images I post on my Facebook Pages. I highly recommend you use them and consider posting images from them on your Pages!
Tumblr is → Continue Reading