We have been getting a ton of PPV (pay per view) traffic at PeerFly lately so I thought it would be a good idea to introduce those who are not familiar with PPV traffic to PPV and one of my favorite PPV networks, LeadImpact.
What is PPV?
Since this is my first post about PPV I’ll give you a quick and dirty introduction to it. I you are familiar with PPV please feel free to skip to the next section of this post :)
For the most part, when affiliate marketers or affiliate managers are talking about PPV traffic they are talking about traffic coming from adware that users have downloaded and installed on their computer to gain access to free content or games. LeadImpact describes this directly on the Help section of their site:
People download our software (e.g. Hotbar, ClickPotato) to gain free, ad-supported access to a huge library of premium Web content. LeadImpact offers access to online games, videos, screensavers and software.
The visitors will see your ad in the form of a pop up. If you plan to run PPV traffic and have an extra computer sitting around, I highly suggest you install the adware (Hotbar.com) so you can see what the pop ups look like. I did this not long after I started testing some PPV campaigns and I immediately saw things that I could change to increase my click through and conversion rates.
Hint: by installing the adware you will also have the advantage of seeing what your competitors are doing right/wrong.
Why should you use LeadImpact?
There are many reasons why I like LeadImpact over some of the other top networks. Here is a list of the top 5 networks in my opinion:
Obviously one of the most important aspects is the traffic quality and LeadImpact has pretty good traffic quality. It’s not as good as Trafficvance, but Trafficvance has a minimum $1,000 deposit and you have to had a referral from someone spending at least $50 a day on their network. LeadImpact has a minimum deposit of just $200 and does not require a referral.
The minimum bid on LeadImpact is $0.015-$0.035 per view, depending on the category your promotion falls under. Once you go through your $200 initial deposit the minimum refill deposit is just $20. So, I like to use LeadImpact as a starting place for testing campaigns and depending on the results, may transfer the campaign to another network as well.
LeadImpact Window Size
A very important thing to keep in mind when promoting using PPV is the size of the window you will be promoting in. All PPV networks besides DirectCPV have a set window size for their pop ups. With LeadImpact, the view-able space in the pop up window (the amount of space you have to work with) is 775×400. If you install the adware on your computer you can easily test your landing page to see how it looks in the pop up window.
In conclusion, I highly suggest you give LeadImpact a try. PPV traffic has proven to perform really well with a majority of our offers and I know hundreds of affiliates who are doing really well with LeadImpact on their PPV campaigns. If you have any questions about LeadImpact or PPV in general please feel free to contact me or post them below. I enjoy talking about PPV and will do what I can to help you get a profitable campaign up :)