Traffic Sources

What traffic sources you use are critical when it comes to affiliate marketing. I test different traffic sources and discuss them so you know which ones are good to use on your affiliate marketing campaigns.

Passing Keywords with LeadImpact

Passing Keywords with LeadImpact

As long as you have run at least one affiliate campaign, you have a pretty good idea how important it is that you collect as much data as possible on each campaign you run so you can optimize and essentially get the most money out of your campaign as possible. Some traffic sources make it a real pain to collect the data required in order to optimize your campaign. One of the main reasons I push 7Search to my new publishers so hard is because of how easy they make it to collect data from the traffic you run with them. Well, one traffic source which I am very fond of doe not make it quite so easy. That traffic source is LeadImpact. So, here is how you can pass keywords from your LeadImpact campaign to your PeerFly SubID.

LeadImpact Keyword Pass-Through

Being able to pass the keyword (or URL) from your LeadImpact campaign will really help when you go to optimize it. Unfortunately, there seems to be an issue with the LeadImpact Conversion Script, but by passing the keyword as a SubID into your PeerFly link you can bypass that issue and you’ll actually have an easier time optimizing → Continue Reading

Facebook Sponsored Stories Case Study

sponsored stories featured

I have been doing quite a bit of advertising on Facebook lately. I am still waiting for them to release their offsite ads network, but for now I am seeing some success with advertising my fan pages using Sponsored Stories. In this article I am going to explain what Sponsored Stories are, how you can use them to advertise your own fan page, and how effective they are in building up engagement, which will help you make money from your fans!

What is a Sponsored Story?

A Sponsored Story is ad placement you can purchase from Facebook which will give special advertising space for your fan page and help you get engagement from both your current fans and the friends of your fans. As you can see in the example on the right, I am getting shown a Sponsored Story from a fan page that apparently one of my friends likes. I am friends with a lot of affiliate marketers on Facebook, so it’s easy to see how this can be very targeted. Typically, you have similar interests as your friends so the response rate can be pretty good.

Setting up a Sponsored Story

Setting up a Sponsored Story is → Continue Reading

POF Case Study: SeniorPeopleMeet.com

pof case study featured

Over the past few days I have been working on a Plenty of Fish (POF) campaign for the SeniorPeopleMeet offer on PeerFly. The campaign I am running has a lot of potential and I plan to continue to work on it, but I decided to share everything anyway including my creatives, my bid strategy, and the results I have seen from the $50 I have spent on traffic. I encourage you to use this information to setup your own campaign. Whether you run SeniorPeopleMeet or not is up to you, but if you simply steal my campaign you will probably fail worse than I did. If you do steal it and make some modifications that turn it into a $500+/day profiting campaign, don’t forget your favorite affiliate manager.

Plenty of Creatives

With POF I have found that it’s very important to test a bunch of creatives, but it’s just as important not to overdue it. If you setup a campaign with a $3.00 daily budget and you are testing 100 different creatives then you are stretching your budget a little thin. I decided I wanted to see at least 2,500 views on an ad creative before I threw it out → Continue Reading

Getting started with Media Buying

getting started with media buys

Last week I was lucky enough to attend Affiliate Summit Central and while I was there I met quite a few new interesting people. Without a doubt, the most interesting person I met was a guy named Max from WhatRunsWhere.com. Max is the COO of WhatRunsWhere and he was invited to ASC to have a sit down with attendees and discuss media buying. Prior to my discussion with Max, I did not have a whole lot of knowledge about media buying. I’ve done a few small media buys for PeerFly and I have a lot of publishers who make good money doing media buys, but to be honest, it just wasn’t something that I had given a whole lot of thought or research. Max, on the other hand, knows pretty much everything there is to know about media buying and he was nice enough to share a lot of information with me, which I am going to now share you with you.

What is a Media Buy?

A media buy is simply what it sounds like, buying media. You purchase advertising on a website or network of websites for a set time or budget. For example, you could email me and → Continue Reading