Over the past year I have completely changed how I advertise on Facebook. Facebook has evolved and there are much more effective ways to advertise than the old right side only placement days. However, there is still ample opportunity to take advantage of the right side reality on Facebook.
So, here is a breakdown of how I have been using my Facebook Pages and News Feed ads to my advantage as well as the low CPM (cost per 1,000 impressions) on right side ads to build Likes on my Facebook Pages.
First, let’s take a look at News Feed ads.
News Feed Facebook Ads
Facebook opened up advertising in New Feeds a little while ago and although it is more expensive than tradition right side ads, it definitely has it’s advantages.
News Feed ads have prominent placement because unlike right side ads, they are very hard to ignore. As you go through your News Feed looking at what your friends are saying on their Facebook you run into an ad like the post shown above.
These ads are posts that are being promoted by a Facebook Page. A Facebook Page owner can promote a post that they’ve publicly shared → Continue Reading
For over a year now I have been going back and forth on launching my own internet marketing type product. I have created a few tools and given them away and I have made money helping promote other people’s products, but I have not really created anything of my own and pushed it out to the masses. Well, until today.
Over the past few months I have been working tirelessly on a website that provided a service that I needed to scale my Facebook Pages. I have been working on Facebook Pages for a few years now and I have a built a massive audience in a few difference niches. On any given day I can easily reach 1,000,000+ people on Facebook through my Pages without any advertising. For example, here are the stats for one of my Pages for the past week or so.
In order to keep up with the demand the fans have on my Facebook Pages and scale them I needed a tool that would allow me to easily find content and then schedule that content to be posted. I’ve written an article on where I get the content for my Facebook Pages and Facebook allows → Continue Reading
Over the past few months I have been experimenting quite a bit with Bing Ads. I have a lot of publishers at PeerFly that use Bing Ads and I have gotten quite a few questions about promoting on Bing so I decided to give it a try.
I used to promote offers on Microsoft adCenter years ago, but since Yahoo! merged with Microsoft to create Bing Ads I had not really messed with it much. Bing Ads seems a lot better than the old adCenter with a nice looking, easy to use interface and high quality traffic from Bing, Yahoo, and their partner search networks.
Another huge positive to using Bing Ads is that their compliance department is pretty lax and you should have no problem getting most affiliate marketing campaigns approved!
Create a Bing Ads Campaign
If you have created a search ad campaign using Google AdWords or 7Search then you should have no problem getting your Bing Ads campaign setup. The interface is simple and everything is explained well. There are a few things I would like to point out though.
When you are setting up your Bing Ads campaign you need to make sure that you click the → Continue Reading
Once you have created a Facebook Page it is important that you have great content to post to it consistently so you keep your users happy and engaged with your Page. I have found that images usually get the most Likes, shares, and comments from users who Like my page so the majority of the posts I make on it are photos.
An important thing to keep in mind when you are looking through the 5 different image content sources I have listed below is that the more Likes, shares, and comments the content you post on your Page get the more viral traffic you will get from it. Viral traffic comes from your friends mentioning your Page or any interaction they do on your Page that shows up on their friend’s News Feed. As I showed in my article on Optimized vs Manual Bidding, if your post goes viral you can literally reach millions of users for absolutely free!
So, here is a list of my top 5 favorite sources for images I post on my Facebook Pages. I highly recommend you use them and consider posting images from them on your Pages!
Tumblr is → Continue Reading