My two primary sources of social media traffic are Facebook Pages and Twitter. Facebook Pages have done really well for me for a few years now and I have been working hard to scale up my Twitter reach too. I recently had one of my accounts pass 100,000 followers and I have been able to collect a lot of great data from my tweets to those followers.
First, I want to show why you should always include an image in your tweets. Then, I am going to show a trick I use to increase the engagement on my tweets by almost completely taking over my followers feeds!
Last year I published an article about tweeting image for extra exposure, but I never really gave any data to back up the fact that you will see extra exposure by including an image in your tweet. Well, here’s some data.
Over the past 28 days the tweets on one of my accounts have gotten about 2,500,000 impressions on Twitter. Looking through analytics for those tweets, it’s very easy to see that there is a huge difference in engagement between tweets with images and tweets without (just text).
Tweets without images: 2.4% average engagement rate Tweets with images: 25.4% average engagement rate → Continue Reading
Over the past few months we have seen a lot of changes with how Facebook is treating Facebook Pages in users News Feeds. They have cut back on the average reach you will see with each post you make on your Page, but I believe there is still a lot of opportunity with Pages and I have been making updates to my tool, FPTraffic, to help maintain my reach and help other members as well.
Mixing Links and Photos
A few months ago I released a feature on FPTraffic that allows you to easily search through the millions of products available on Amazon.com and automatically schedule any of those products to be posted to any of your Facebook Pages with a click of your mouse. You can use your Amazon Associates ID and get credit for every sale generated within 24 hours of someone clicking on your link!
The Amazon feature was the first to allow FPTraffic members the ability to mix links in with their photo posts. Photos on Facebook have always gotten the highest engagement rate so that’s what I focused on for years, but with the recent changes I have found that you can actually help increase your engagement rate → Continue Reading
It is really easy to get distracted when you have a lot of things going on and it seems like I constantly have a lot of things going on. Over the past few years I have learned a few tricks that I use to help stay productive. One of the most important things you can do is control your environment. No matter how crazy and busy things get, if you are in a calm environment you are more likely to be productive.
So, I thought I would give you a tour of my PeerFly office and explain things that I control to keep my environment comfortable and productive.
While I’ll admit my office at PeerFly is not always this clean, I do attempt to keep it as clean and uncluttered as possible most of the time. I’ve found that I am much more productive when there are not things scattered all over my desk.
I also started using duel screen monitors when I was in college and haven’t looked back since. Even though I have a 27 inch iMac, I still use my 27 inch duel screen pretty often. For example, I’ll have my email and PeerFly stats open → Continue Reading
How is it even possible that this blog has been around for over 3 years already? It’s amazing how quickly time flies and how quickly things change. Even though I have not been blogging as much lately, LukePeerFly.com is alive and as strong as ever.
April 4th was this blog’s 3rd “birthday” and looking back, it is incredible how much it’s grown! On LPF’s first birthday, the top post that year had 9,770 views. Just two months ago I published an article about my presentation at Affiliate Summit and that’s already had nearly 10,400 views.
That’s just one example of how this blog has grown and changed, but first let’s take a look at a few changes that have happened in my life over the past year.
PeerFly Director of Marketing
Last year I was promoted and officially put in charge of the department I had been leading since joining PeerFly in October of 2009. When I joined PeerFly in 2009 I was the only Affiliate Manager and I managed our publisher base myself until mid 2012. Now, I’m the Director of Marketing at PeerFly and manage a growing department with 3 other people. I am planning to hire at least → Continue Reading