The following is a guest post by my friend Dave Bird. Dave has written for LukePeerFly.com before with his awesome article on social proof. Enjoy!
Landing page segmentation, three little words that kept rattling in my head as I poured another drink. It was a night like any other, the sun was down, the Jack was open, and there were no signs of getting any sleep. But I was used to keeping my eyes peeled in this line of work – peeled like a banana in the hands of a starving monkey.
She had asked for my help, the kind of dame an ordinary guy like you and me could only ever dream of, and even though I wasn’t in the habit of sharing my secrets, I could never say no to a pretty face. “I want to find the kind of traffic that converts” she said.
“Of course you do,” I told her. “We’re all searching for that special someone.”
She didn’t get my meaning and her eyes looked at me as if I had just said a dirty word, so I proceeded to explain:
When it comes to your digital marketing efforts, marketing to mixed traffic can be → Continue Reading
Without social proof, there is only so much the design of your landing page can achieve when it comes to influencing people’s decisions to purchase your product or sign up to your service. Because webpages are such ‘static’ environments, they rarely account for the concerns that go through consumers’ minds in the real-working world before making that kind of commitment. After all, your visitors aren’t just clicks, they are real people with genuine thoughts and opinions.
An individual’s purchasing decision is fraught with any number of reasons not to purchase – namely, making the ‘wrong’ decision – and that depends primarily on trust. Integrating social proof into your landing page is a great way of establishing that much needed trustworthiness every visitor will be looking for when they land on your page.
How Does Social Proof Work?
Otherwise known as informational social influence, social proof relies on the concept that people will conform to the actions of others under the assumption that those actions are reflective of correct behavior.
In other words, it’s a mentality; if other people are purchasing it – and people trust other people – then that validates the individual’s decision to purchase.
The degree to which visitors → Continue Reading
It appears that everywhere you turn on the Internet you are graced with advertisements of all kinds. There are the more obtrusive pop-ups, subtle text links, and the trusted middle ground, the banner. It doesn’t matter if you are surfing the web hopping from random site to random site or we are searching topic specific keywords in the Google search engine, advertisements will be there.
The majority of advertisements are running across multiple channels (i.e. social, search, etc.) to expand the overall reach of the campaign. Once an advertisement is clicked on, if the advertiser is doing his job, you should be directed to a landing page associated with the advertising campaign.
So, let’s take a little bit about landing pages.
Landing Page Explanation
In a nutshell to keep this simple and concise, a landing page is a web page that is specifically designed and built to support the message of an advertising campaign. It acts as an extension by including the proper sales copy and images to entice the visitor to perform the desired action (which is usually fill out a form or purchase a product).
Below is an example of a landing page that will be referred to → Continue Reading
A common question I have received over the past 2 years from my readers on this blog is “how do I install Prosper202 on my server.” I have been using Prosper202 for a few years now and have installed it on numerous servers without any trouble, but I can see where someone who is not experienced in setting up a database or using an FTP client could get confused.
So, I am going to explain the entire installation process from download to setup. This should answer many of the common questions that come up while installing Prosper202, but if you get to the end and you still are unsure do not hesitate to ask in the comments below.
First off, we need to actually download Prosper202 to your computer.
To be able to upload Prosper202 to your web server you are first going to need to download it to your computer. You can download Prosper202 for free from the official Tracking202 page here.
Make sure you download Prosper202 somewhere on your computer where you will be able to easily find it. I usually just download it directly to my desktop.
Create Subdomain or Setup Your Domain
Once you → Continue Reading