Case Study – Massive 250% ROI Increase in 3 Days

Fary case study
The following post is a case study written by WarriorForum user and PeerFly publisher Fary. Fary owns and operates his own affiliate marketing blog, Up Web Traffic. He was nice enough to write up a case study of his own 7Search campaign for my blog :)

One of the main reasons why many affiliate marketers do not make money online is the lack of insistence. They read too much and when it is time to put what they learned into practice, they start to feel bored. When it comes to the CPA marketing industry, everything should be tried and tested many times. This is the case with 7Search traffic as well. To successfully establish a profitable campaign you will need to do a lot of testing and learn the best ways to make money from it. That’s why affiliate marketers should take their time, put forth a good effort, and spend money too! This is also the main idea behind my UpWebTraffic Affiliate Blog, which gives valuable information about affiliate marketing in general and how to make money from PeerFly specially.

This case study explains how to choose a good offer from PeerFly and then use that offer to establish a profitable 7Search campaign. The end result for this example was a massive increase in conversion rate and ROI within a few days.

How to choose a winning PeerFly offer

Well, I know that many successful strategies suggest that you would search for a high converting offer so that you know other affiliates are using it and you can use it too. But, I suggest a totally different strategy in which you look for an offer that has a winning keyword. Remember, keywords are the real money making opportunities out there!

How to do this? As usual, we will choose Email/Zip offers as they are the easiest to convert. Now, filter those offers by payout. Simply click Value as shown below. The highest payout offers will appear at the top of the list. It is very important to choose an offer that pays you well so you can see results faster and gain more confidence.

Now, look at the offers with an “expert eye”. We are all experts only when we believe we are! Try to find the most important keyword with this specific offer. In the screenshot below, I have included some offers so we can consider: what keywords are the best? After a few times of practice you can decide which keywords are better with a single deep look.

finding peerfly offers

Did you notice the highlighted keyword in the Delta Airline Tickets offer? This is a perfect example of finding a keyword that many people are searching for and is directly related to our offer so we can guarantee a high conversion rate.

Decide which keywords to use

Go a head over to the 7Search Keyword Suggestion Tool and paste the keyword Delta Airline. You will see useful suggestions that can help you make your decision.

suggested bids for 7Search keywords

Result 1 – The first one has a good search volume (more than 25k) but there is more competition too as the top 2 bids reach $0.11.

Result 2 – The second, third, and fourth have average search volume (3k to 5k) but almost zero competition.

Result 3 – The fifth one has low search volume (1k) with medium competition.

TIPS: You should not exclude result 1 just because the competition is high and you should not decide to use result 2 just because there is no competition. Think about it: is this keyword exactly fitting the needs of my visitors? Are they more likely to click on my link and submit their emails? If the answer was no, never use it. If you find it might be suitable then think about other factors: will I get steady traffic from this keyword so I can further optimize it? If the answer was yes for all previous questions then you have a winning keyword!

Setting up a new 7Search campaign

If you do not know how to make a new 7search campaign please read this first: Setting up a 7search campaign.

When you reach the Add keywords step, please hold on. This step can determine if you are a winner or not. Simply paste the same keyword that we used in the suggestion tool above, Delta Airline, and press enter.

delta keywords on 7Search

Using the same rules of step 2, pick some keywords that are closely related to the offer with sufficient search volume so you can test if it is working or not. I usually choose 3 – 10 keywords according to the availability of keywords for this specific campaign. When you try to think as the user you may discover additional keywords that bring you traffic and conversions. You may even consider spelling mistakes as they are very common. For this, I might also use the Google Keyword Suggestion Tool.

Once you are done, submit your keywords and it is now time to set Phrase and Exact bids to get rid of any non targeted traffic.

Using “Phrase” and “Exact” matches

Targeting too broad usually results in poor conversion rates. The 7Search team is aware of this fact so they allow us to target very specific people within any given keyword. There are 2 options available:

Phrase match
Your ad will be only shown if the complete phrase is entered by the user. If you are bidding for Delta Airline Tickets your ad will be shown if the user types in how to get Delta Airline Tickets and Delta Airline Tickets free but will not be shown if the keyword is interrupted. Examples of this are Delta Airline two Tickets and Delta for Airline Tickets.

Exact match
Your ad will be shown only if the exact phrase is entered without any other text. In the previous example, your ad will only be visible when the user types: Delta Airline Tickets.

By default, any 7Search campaign is set to target broadly but when you want to enable phrase or exact matches you can do this easily by selecting certain keywords then click Edit and type 0 in Broad bid to enable the phrase targeting or typing 0 in both Broad and Phrase bids to enable the exact targeting as illustrated in screen shots below:

phrase and exact searches

Blocking bad traffic sources

If you are tracking your campaigns, it would be easy for you to compare your traffic sources and stop any bad traffic that is not converting. The Reports page in PeerFly should be revisited on daily or even hourly basis in order to make quick decisions like adding more keywords or blocking certain SubIDs. If you are not familiar with blocking SubIDs in 7Search please read this post first. As soon as you are ready, go to the Reports page and review your traffic sources. If you find that certain SubID sends you too many clicks with no conversions then you should block those.

The offer below has been running for a long time so I can now say which SubIDs are bringing bad traffic. The SubID 65285 is associated with 35 clicks with no conversions. It is clear that I should not permit this SubID to send me traffic any longer. You will immediately see more improvement of conversion rate as soon as you block it.

peerfly campaign stats

Repeat the previous steps with all your new campaigns

This was a long post! Happy earnings for all of you.

14 Responses to “Case Study – Massive 250% ROI Increase in 3 Days”

    • Tharindu -

    Thanks! This will help me lot. Fary’s right. I do lots of reading & when it comes to action, I don’t know, something is dragging me back. That has to be stopped.

    • imshinji -

    thanks luke it’s really helpful.
    i just want to know if is it good to use keywork starting with “cf” ?

    • sayed -

    Thanks
    Are you driving the traffic to a landing page or a direct link to the offer landing page

      • Fary -

      Hi Sayed,

      The method depends on direct linking where you just send people to the offer landing page without creating your own one.

      Good luck!

    • hdw22 -

    Hi Fary,
    excellent example, helps a lot. Thank you. Also to Luke to get it up here.

    A question:
    What is it you usually put into SubId1, SubId2, SubId3? Do you use parameters or fixed values? What do you track?

      • Luke -

      For 7Search I pass the 3 source variables from 7Search. You can find more information on this on my article on setting up a 7Search campaign :)

    • Wei Wang -

    Hello
    As a beginner , if i want to scale from 7search and POF to other ad platform? mobile ads , facebook ads,ppv ads ,media buying Which paid traffic more suitable for newbie to scale from 7search and POF?
    Thamks

    • Hello Wei! I may be corrected if I’m missing something but success on one traffic source does not guarantee of success on others. You may have to take your campaign and test on each platform individually before scaling it up on them it to prevent losing too much money too quickly.

  1. Hi Luke.
    I still wonder why you chose this keyword (offer) more than others..?
    for me these offers are very hard to choose which one is the better..

    how did you do this?
    thanks.

    • Mark -

    Mr Kling.

    As someone who is a recent convert to all things PPC, I have to say that the advice in this post is a real help and has stopped me leaking money on 7Search.

    I have duly bookmarked your post on how to block traffic that is under par and am now about to commander the family iPad and soak up more of your PPC wisdom

    Thanks for the great content.

    Mark

      • Luke -

      Great to hear :)

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