Once you have setup your 7Search campaign, have everything tracking properly, and are generating some traffic the next thing you can do to help yourself push towards profitability is optimize that traffic. If you followed along my article on how to setup a 7Search campaign you should have everything tracking properly. If not, please go take a look at that article before you continue.
Analyzing Your 7Search Traffic
The thing I like most about 7Search is the fact that it’s search traffic and it’s so cheap. After you setup a campaign you should start to see traffic almost immediately as long as you bidding enough to get you in the top positions. Depending on your keywords and bidding, you should have a nice amount of data within your first $5-10. I am going to go ahead and share my Lids campaign data. Now, you’re going to see that a majority of my traffic came from one keyword and although I do plan to do a follow up post about that keyword specifically, I do not want you to get the impression that this is your million dollar keyword and you’re never going to have to “work” again. With that said, here is a screenshot of my PeerFly stats for my Lids campaign in February.
That campaign did not do great. However, I do have enough data to try to optimize. 7Search shows that I got 1,212,705 impressions and 1,056 clicks. I spent $19.06 in total with an average CPC of just $0.02. Unfortunately, I only made $4.80, so my net loss was $14.26. However, there are quite a few different sources that sent me enough clicks to know that they are not going to convert for this campaign and I have gone through and blacklisted those. I will explain how to blacklist in a minute, but for now let’s take a look through all of the different sources I got traffic from and which ones can be blacklisted.
Getting the ability to Blacklist added to your 7Search account
The ability to blacklist sources is not automatically available in your 7Search account. 7Search decided that in order to stop abuse, they need to manually turn it on in each account. As long as you have deposited in your account and setup a campaign that is driving traffic they have no problem enabling it though. Even better, I’ve included a form at the bottom of this post that you can fill out and once you do it’ll automatically send a nice email to my contact at 7Search asking him to turn on blacklisting within your account :)
How to Blacklist on 7Search
Once the ability to blacklist has been added to your account (you will get an email letting you know that it has been enabled) you can access the blacklist feature by going to My Account, Preferences (edit …), and then click Manage SubID blocks >> under your Account Tools.
After you click Manage SubID blocks >> you will be taken to the page to add subids you’d like to blacklist.
Again, you will not be able to see the Manage SubID blocks >> link until you have had the ability to blacklist subids enabled on your 7Search account. Please use the form below to request that ability.
Once you have gone through and blacklisted bad performing subids you may need to go through and add new keywords. Your traffic is going to increase, but at least you’ll know that the traffic you are getting is from sources that are performing for you. Keeping a close eye on both keywords and the sources of traffic you’re generating traffic from using those keywords is important. With this combination though, you can setup a successful and profitable 7Search campaign. Like with any campaign, it simply takes research and testing.
I look forward to seeing how your 7Search campaigns perform! Of course, please let me know if you have any questions and let’s make some 7Search affiliate money!