I have officially registered for Affiliate Management Days. As you may have guessed from it’s name, Affiliate Management Days is a conference that focuses primarily on the different aspects of being a better Affiliate Manager. I take my job as the PeerFly Affiliate Manager very seriously so when I saw that there was a new conference specifically for Affiliate Managers, I decided immediately that I needed to attend. After some discussion with our CEO, Chad French, we decided that it would be very beneficial to both PeerFly and myself so we booked everything and I’m ready to go!
Affiliate Management Days (AM Days) is going to be a two day event held in San Francisco on March 8th and 9th. I actually have a friend coming from Illinois to visit who is flying back on the 7th so this will work out perfect because my flight to San Francisco leaves 7 minutes after his does to Illinois. According to their website, some of the topics that will be covered are:
- Affiliate program management
- Affiliate recruitment
- Affiliate marketing analytics
- Effective affiliate motivation
- Affiliate marketing fraud
- Types and value of affiliates
- Conversion optimization
- Compliance policing & enforcement
- Solutions to challenges and threats
- Legislative questions/issues
- Leveraging emerging trends
- Mobile affiliate marketing
- Offline performance marketing
A few of these really stand out to me and those are affiliate recruitment, effective affiliate motivation, affiliate marketing fraud, conversion optimization, leveraging emerging trends, mobile affiliate marketing, and offline performance marketing. I have discussed quite a few of these things already on my blog, but it’ll be interesting to get other people’s take on them and ways to improve what I am already doing.
Taking advantage of the opportunity
The pass for this two day conference is about $1,500 so I think it’s extra important that I really take advantage of the opportunity. I am going to use iCal and put every single session in my phone so I make sure I do not miss anything important. On top of that, I am also going to take a notebook (yes, pen and paper) and take notes at each session I go to. A lot of the information I am going to be getting will help other departments at PeerFly just as much as myself as Affiliate Manager. For example, I am sure Corey, our Compliance Manager, will find the information from the Compliance policing and enforcement sessions more useful than I will. Depending on the value of the information, I may even do a follow up post and share some of the information I collect with you guys. Conversion optimization sounds like something you may find useful :)
Needless to say, I am excited for AM Days and look forward to attending. My ultimate goal is to be the best Affiliate Manager possible and I think the information from AM Days will really help.
If you are attending AM Days email me so we can schedule a meeting!