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Affiliate Summit Central (ASC12) Wrap Up

affiliate summit central 2012 wrap up
One of the biggest perks to being an Affiliate Manager is attending the affiliate conferences and Affiliate Summit is by far my favorite affiliate marketing conference. Each year there are usually two Affiliate Summit conferences. In January there’s Affiliate Summit West in Las Vegas and in September there’s Affiliate Summit East in New York City. This year Shawn Collins, the founder of Affiliate Summit, decided to do another conference in his hometown of Austin, Texas and we decided at PeerFly that we needed to have a presence there so Davey and I flew out on Monday afternoon to see how it would go.

Affiliate Summit Central was small

The last Affiliate Summit, ASW12 in January, had over 5,000 attendees. Affiliate Summit Central I believe had about 400-500 people attending. It was about 10% the size of a normal Affiliate Summit. When I was walking around talking to people that I had met at previous Affiliate Summit conferences, it seemed like everyone said the same thing. It was “weird” for an Affiliate Summit to be so small. There was no large exhibit hall, but instead just some tables setup around a multipurpose room. I say multipurpose because it was the room they served breakfast/lunch in and also the room that everyone would hang out in between sessions. It definitely felt weird, but it was also pretty functional. affiliate summit central Image from Shawn Collin’s Facebook ASC sessions

The sessions were okay

We were not really sure what to expect as far as a turnout for Affiliate Summit Central so PeerFly decided not to exhibit. We have exhibited at the past three Affiliate Summit conferences, but for this one we decided to just get passes so we could network and go to the sessions. I don’t think I’ve gone to a session at Affiliate Summit since ASE10, but it was nice to be able to participate in the sessions at ASC. Some of the sessions were lame and didn’t have a lot of great content (or at least I wasn’t interested in the content), but there were a few that I really enjoyed. One that had a ton of value in my opinion was theĀ Search Engine Optimization Q&A. There were three SEO experts who were basically taking questions from the audience. Now, because we are internet nerds and socially awkward, they had a system setup so you could text in your questions rather than having to ask in front of a room full of around 100 people. Nearly all the questions they took were from the text messages coming in (including two of my own. haha!) and it was a very interesting discussion. SEO Q&A at Affiliate Summit Central ASC12

The parties were great

Having graduated college about a year ago, I’ve attended a party or two. There is nothing that opens people up more than getting a little bit of alcohol in their system. That includes me. So, needless to say, I throughly enjoy the parties held at the different Affiliate Summit conferences. Even though Affiliate Summit Central was a lot smaller than the normal Affiliate Summit, there was no lack in the party experience. The parties were absolutely great and I had an awesome time hanging out and mingling with publishers, clients, and random people I don’t remember. Thankfully, I never forget to get a business card :) I want to give a special shout out to Logan Thompson and Ian Fernando. The only thing that makes an open bar better is an open bar with great company.

ASC13?

One of the things Davey and I discussed on our flight back home was whether or not ASC12 was worth the money and if we should attend it again next year (if there is one). The decision…yes. Although the conference was a lot smaller than normal, there were many great contacts to be made and even without the contacts, just having a presence can be worth it. There were a lot of people there that we are already working with at PeerFly and meeting up with those people was great. Building a person relationship helps build trust and sometimes that’s all it takes to get the traffic or offer. I am looking forward to Affiliate Summit East in August. If you’re a serious affiliate marketer I suggest you start saving now for airfare and a pass. If you have any questions or want to discuss conferences more feel free to contact me. Now, time to get back to work and make some money!

3 Responses to “Affiliate Summit Central (ASC12) Wrap Up”

  1. Hey Luke –

    We marketed this one as being a different experience and much smaller than a typical show.

    It was an experiment in a bunch of ways.

    Which sessions did you like/not like?

    Shawn

      • Luke -

      The sessions that I thought were good were:
      Optimizing WordPress for Speed and Conversions
      Search Engine Optimization Q&A
      Media Buying: Max Teitelbaum (for the roundtable)
      Keywords Hiding in Plain Sight was more complex, which I appreciated and Jeremy also listed a bunch of keyword tools in one slide that I think is VERY helpful. It was an actual case study and those are the best sessions in my opinion because it’s actionable. “Here is what I did.”

      10 Ways to Drive Site Traffic was very very basic and a little outdated.
      Famous: How to Build Your Digital Reputation wasn’t of a ton of value. Vicki is a great speaker, but I felt it was a little weak. Overall, the 20 minute sessions seemed a bit rushed and maybe a bit too dumbed down because of time restraints.

      So far of the sessions I’ve been involved with the roundtables have provided the absolute highest value and the Q&A for SEO was fantastic. Definitely would love more of those :)

  2. Thanks a lot – I think some 20 minute sessions can be fine tuned, but the reason for trying those was that some speakers pad their information to make it an hour when 20 minutes would be fine.

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