Archive for March, 2012

SEO Rankings – iPhone App for tracking SEO Rankings

SEO Rankings

About 10-20 times a day I am asked what the best free traffic source is and my answer is always the same, SEO. SEO traffic (organic traffic) usually converts pretty well and most other “free traffic methods” are either spam or just too blackhat for me to suggest to anyone. I have mentioned before how easy search engine optimization is with WordPress, but once you begin building links and doing all your SEO magic, how can you track your rankings so you know whether all your work is paying off or not? If you have an iPhone I suggest using the SEO Rankings app.

SEO Rankings iPhone App

I have been using the SEO Rankings application on my iPhone for about a year now. I use it to track my SEO ranking efforts on a few different sites, but primarily for this blog. The application is very easy to use and a great way to keep an eye on your rankings.

SEO Rankings home

SEO Rankings Home

You can setup as many domains/sites as you want to keep track of. In the image on the right you can see I am tracking four of my different PeerFly projects.

I really like that they show the favicon for the site next to the name. This is a neat little feature that I definitely will be implementing in future projects where you have to submit your website.

Also, when you add a new site to track keyword positions on, you can choose which country search you want to check for those rankings in.

Once you add a site you can start adding keywords to find your rank for.

SEO Rankings keywords

Tracking Keyword Rankings

This is the fun part. You can add as many keywords as you want and then track your position daily. If your search engine ranking increases then you see a nice green circle with your new rank and how much you moved up. If your site position decreased then you get a red circle and how much you decreased. When I took this screenshot my rankings were only improving :)

As you can see, my search ranking didn’t move for a lot of the keywords I am trying to rank for, but the two that did move improved, which is great. Each day when you visit your list of keywords it will automatically update with your current rankings and any movement in the SERPS you’ve seen.

Graph Your SERP History

SEO Rankings graph

Another cool feature with the SEO Rankings app is that when you click on an actual keyword you are tracking your ranking position for, you are shown a graph of your SERP history. With that, you can look back and see how your rank has fluctuated since you start tracking it. In the image above you can see my rank for the keyword PeerFly has bounced around, but I’m comfortably in the 2nd or 3rd position :)

If you have an iPhone and do any SEO work, you need to download and install the SEO Search Rankings app. It’s available in the iTunes store and currently costs just $2.99. It’s a great, easy to use application that can come in very handy when monitoring your SEO efforts.

Case Study – Massive 250% ROI Increase in 3 Days

Fary case study
The following post is a case study written by WarriorForum user and PeerFly publisher Fary. Fary owns and operates his own affiliate marketing blog, Up Web Traffic. He was nice enough to write up a case study of his own 7Search campaign for my blog :)

One of the main reasons why many affiliate marketers do not make money online is the lack of insistence. They read too much and when it is time to put what they learned into practice, they start to feel bored. When it comes to the CPA marketing industry, everything should be tried and tested many times. This is the case with 7Search traffic as well. To successfully establish a profitable campaign you will need to do a lot of testing and learn the best ways to make money from it. That’s why affiliate marketers should take their time, put forth a good effort, and spend money too! This is also the main idea behind my UpWebTraffic Affiliate Blog, which gives valuable information about affiliate marketing in general and how to make money from PeerFly specially.

This case study explains how to choose a good offer from PeerFly and then use that offer to establish a profitable 7Search campaign. The end result for this example was a massive increase in conversion rate and ROI within a few days.

How to choose a winning PeerFly offer

Well, I know that many successful strategies suggest that you would search for a high converting offer so that you know other affiliates are using it and you can use it too. But, I suggest a totally different strategy in which you look for an offer that has a winning keyword. Remember, keywords are the real money making opportunities out there!

How to do this? As usual, we will choose Email/Zip offers as they are the easiest to convert. Now, filter those offers by payout. Simply click Value as shown below. The highest payout offers will appear at the top of the list. It is very important to choose an offer that pays you well so you can see results faster and gain more confidence.

Now, look at the offers with an “expert eye”. We are all experts only when we believe we are! Try to find the most important keyword with this specific offer. In the screenshot below, I have included some offers so we can consider: what keywords are the best? After a few times of practice you can decide which keywords are better with a single deep look.

finding peerfly offers

Did you notice the highlighted keyword in the Delta Airline Tickets offer? This is a perfect example of finding a keyword that many people are searching for and is directly related to our offer so we can guarantee a high conversion rate.

Decide which keywords to use

Go a head over to the 7Search Keyword Suggestion Tool and paste the keyword Delta Airline. You will see useful suggestions that can help you make your decision.

suggested bids for 7Search keywords

Result 1 – The first one has a good search volume (more than 25k) but there is more competition too as the top 2 bids reach $0.11.

Result 2 – The second, third, and fourth have average search volume (3k to 5k) but almost zero competition.

Result 3 – The fifth one has low search volume (1k) with medium competition.

TIPS: You should not exclude result 1 just because the competition is high and you should not decide to use result 2 just because there is no competition. Think about it: is this keyword exactly fitting the needs of my visitors? Are they more likely to click on my link and submit their emails? If the answer was no, never use it. If you find it might be suitable then think about other factors: will I get steady traffic from this keyword so I can further optimize it? If the answer was yes for all previous questions then you have a winning keyword!

Setting up a new 7Search campaign

If you do not know how to make a new 7search campaign please read this first: Setting up a 7search campaign.

When you reach the Add keywords step, please hold on. This step can determine if you are a winner or not. Simply paste the same keyword that we used in the suggestion tool above, Delta Airline, and press enter.

delta keywords on 7Search

Using the same rules of step 2, pick some keywords that are closely related to the offer with sufficient search volume so you can test if it is working or not. I usually choose 3 – 10 keywords according to the availability of keywords for this specific campaign. When you try to think as the user you may discover additional keywords that bring you traffic and conversions. You may even consider spelling mistakes as they are very common. For this, I might also use the Google Keyword Suggestion Tool.

Once you are done, submit your keywords and it is now time to set Phrase and Exact bids to get rid of any non targeted traffic.

Using “Phrase” and “Exact” matches

Targeting too broad usually results in poor conversion rates. The 7Search team is aware of this fact so they allow us to target very specific people within any given keyword. There are 2 options available:

Phrase match
Your ad will be only shown if the complete phrase is entered by the user. If you are bidding for Delta Airline Tickets your ad will be shown if the user types in how to get Delta Airline Tickets and Delta Airline Tickets free but will not be shown if the keyword is interrupted. Examples of this are Delta Airline two Tickets and Delta for Airline Tickets.

Exact match
Your ad will be shown only if the exact phrase is entered without any other text. In the previous example, your ad will only be visible when the user types: Delta Airline Tickets.

By default, any 7Search campaign is set to target broadly but when you want to enable phrase or exact matches you can do this easily by selecting certain keywords then click Edit and type 0 in Broad bid to enable the phrase targeting or typing 0 in both Broad and Phrase bids to enable the exact targeting as illustrated in screen shots below:

phrase and exact searches

Blocking bad traffic sources

If you are tracking your campaigns, it would be easy for you to compare your traffic sources and stop any bad traffic that is not converting. The Reports page in PeerFly should be revisited on daily or even hourly basis in order to make quick decisions like adding more keywords or blocking certain SubIDs. If you are not familiar with blocking SubIDs in 7Search please read this post first. As soon as you are ready, go to the Reports page and review your traffic sources. If you find that certain SubID sends you too many clicks with no conversions then you should block those.

The offer below has been running for a long time so I can now say which SubIDs are bringing bad traffic. The SubID 65285 is associated with 35 clicks with no conversions. It is clear that I should not permit this SubID to send me traffic any longer. You will immediately see more improvement of conversion rate as soon as you block it.

peerfly campaign stats

Repeat the previous steps with all your new campaigns

This was a long post! Happy earnings for all of you.

Tracking Keywords and URLs with DirectCPV

track directcpv subids
A lot of my PeerFly publishers are using DirectCPV right now and although I do not think it is the best PPV network, they do have traffic and there are some people running very successful campaigns with them. One issue they all seem to be having right now is that the pixel option with the new DirectCPV interface does not seem to work. It’s easy to see how this could be an issue when you go to optimize your campaign, but luckily there is another option that is just as good. Instead of placing the tracking pixel on PeerFly, you can simply pass their keyword/url variables into your PeerFly long link.

DirectCPV Destination URL

When you are setting up your Default landing page on DirectCPV they give you four variables that you can pass into your affiliate link. Well, just like when you setup a 7Search campaign, you can pass these variables into your long link and then when you view your Reports on PeerFly you can see a complete breakdown based on those SubIDs. Default landing page on DirectCPV The four different variables you can pass are:
  • $esc.url($query.keyword)
  • ${query.trafficProvider.key}
  • $esc.url($query.url)
  • $esc.url($matched.categoryName)
If you are looking at that and thinking, “well, that’s confusing”, I agree with you. I am not sure why DirectCPV decided to make them complicated variables when they could have done something as simple as %KEYWORD%, but they did. Luckily, passing these into your link is simple and you don’t even need them all. With PPV traffic I suggest bidding on URLs rather than keywords. If you are bidding on URLs then you should pass the $esc.url($query.url) variable into your first subid on PeerFly. If you are bidding on keywords then you should pass the $esc.url($query.keyword) variable into the first subid. I suggest passing the ${query.trafficProvider.key} variable into the second subid spot. I don’t really pay attention to categories, so I would ignore the last variable. If you are bidding on URLs then the subid section of your PeerFly Long Link would look like:
Simply copy and paste that into DirectCPV as your Destination URL and you’re all set! Once you start generating traffic you can go to your PeerFly Reports page and see a complete breakdown showing you which URLs you are getting conversions on and which ones you are not. Pretty simple right? Let me know if you have any questions. I hope to get a DirectCPV case study up done soon and I’ll be mailing it to my Affiliate Manager Exclusive subscribers. Make sure you get on my list! :)

PeerFly now supports Payoneer

payoneer featured
Getting payments to our publishers as fast and efficient as possible has always been one of our primarily goals at PeerFly. It’s the reason we have the PeerFly Cash Flow program and have always paid on time. Obviously the quicker and more efficiently we get your payment to you the quicker you can reinvest into your PeerFly campaigns making it a win-win situation for everyone. With that being said, I am happy to announce that PeerFly has partnered with Payoneer and we will now be using them as an alternative payment option!

The Benefits to Payoneer

When you sign up for Payoneer through PeerFly you will be sent a Payoneer Prepaid MasterCard. If you are already signed up with Payoneer through another affiliate network and have a card you can simply link your current account to PeerFly as well. PeerFly can then pay you through your MasterCard. It’s quick and easy for us and you have immediate access to your money within two hours of us sending it! Payoneer has a one time activation fee, but if you sign up by the end of March then PeerFly will waive that fee for you. This option is available for all of our international publishers as well.

Adding Payoneer as your PeerFly Payment Option

Changing your payment option to Payoneer on PeerFly is easy. Simply head over to your Profile page on PeerFly. Once you are there, scroll down to the bottom of the page where it says Payment Information. Select Payoneer as your Payment Method and it should look something like this: Payoneer Payment Method Once you have done one of the three options available go back to your Profile. We can automatically detect that you have a Payoneer account and the page will change so you can choose Payoneer as your payment option. At that point, you will be all set! Your Payoneer card will take a few days to get to you, but we can start paying you on it immediately. It can also be used for early payments through PeerFly Cash Flow. Please let me know if you need any assistance getting setup to receive payments via Payoneer. Let’s make some money!