Archive for January, 2012

Facebook Ads Case Study – Movie Tickets

facebook case study featured

Last Friday I emailed out my first ever case study to those on my Affiliate Manager newsletter mailing list. I’ve gotten great feedback and quite a few of my PeerFly publishers setup campaigns this past weekend based on the information I provided. Well, I didn’t think it was fair not to share it with everyone, so here are the results from a campaign I ran on Facebook direct linking an email submit.

The Offer

I decided to try to promote our $25 Movie Ticket Email Submit offer. I chose this offer for a few reasons:

  1. The lower prize value ($25 movie ticket) should increase the conversion rate (more realistic).
  2. There are a lot of angles you can take with a movie ticket offer. You can target people who like certain movie theaters, movies, actors, etc.
  3. The offer does not have an exit pop, which I am sure Facebook would have disapproved.
  4. Although it has a low payout, the landing page is nice and simple.

I setup a direct link to my affiliate link using an iFrame.

Facebook Ad Campaign Stats

Facebook Campaign Report

As you can see from the screenshot above, I test quite a few different banners and interests. I tried targeting a general demographic that I thought would be interested in the offer, people who liked previously liked both Beauty and the Beast and Mission Impossible, and Regal Theater goers. I tested different banners (created using Pixlr) with borders, without borders, different color borders, and so on. The results were pretty skewed, but my final statistics were:

  • 135,249 impressions
  • 70 clicks
  • 0.052% CTR
  • $16.12 spent
  • $0.12 CPM
  • $0.23 CPC

Not bad considering the range of creatives and demographics.

My Bidding Strategy

When I am testing different Facebook Ad campaigns like shown above, I always bid CPM. I set my bid CPM at $0.05 higher than the lowest suggested bid. I will also set a daily budget of just $3-5. Obviously I am not going to get a ton of traffic with that low of a bid and budget, but it’s usually enough to get a pretty good idea of what my CTR will be for that ad. My goal CTR in all cases is 0.1%. The closer to 0.1% the better. At one point my CTR for one of the ads above was over 0.1% and I was seeing a 200% ROI. The higher your CTR the more traffic you are going to get and the lower your CPM will be.

Facebook Ad Examples

Sample Facebook Ad

Facebook Ad

The two ads above are examples that I used in my campaigns. You can see that the targeting on them is the exact same, but the banner, title, and ad body are all different. I am targeting people who have Regal Cinemas as an interest on Facebook and in both ads I specifically mention Regal. It is important that you mention that participation in any ad that you are promoting an email submit in. Participation is required to get the gift and Facebook requires that you include that otherwise your ad will be get disapproved. You need to also be careful with the use of the word free. I kind of got lucky here. If I were to try to scale this campaign I would definitely remove it.

PeerFly Stats

PeerFly Campaign Stats

Unfortunately, I did not quite get this campaign to profit before I paused it. I was profiting initially with my testing, but I kept testing different banners and ad copies to try to see what would work best. Overall, I lost $3.47. I got quite a bit of data from that $3.47 though and if I decide to pursue this campaign I think I could definitely get it profitable.

There is so much traffic on Facebook and with Facebook Ads you can target pretty much every interest imaginable. We are adding new offers to PeerFly on a daily basis. Keep an eye on what’s added and if you think you could setup a campaign for it, I highly suggest giving it a try. For $3 and a 30 minutes of your time you can setup a campaign that may turn into a big money maker.

Motivation – $350,000 in a Week

motivation

I love affiliate marketing because the earning potential is so large. If you find something that works, know how to scale it, and have a good cash flow you can make thousands of dollars every single day. It’s not easy and unfortunately I have yet to have my first $1,000 affiliate marketing day, but I know plenty of people who have done it and watch more and more publishers of mine do it each year. One of the major factors to whether you can do it or not will be if you are motivated enough and willing to work hard enough to get there. Well, here is some motivation.

PeerFly earnings motivation
Click on the image to enlarge

I have never publicly released any of my publishers actual statistics, but thought that for this post it might be a good idea to give it a try. I got permission to post this beautiful graph so that it could help motivate you and show you what is possible. Yes, those statistics are real. That’s about $350,000 in a week.

No, you are not going to make $350,000 in your first week of affiliate marketing. You might not even make $3,500 in your first year. However, if you work at it and keep focused you can be successful.

Eric Thomas The Hip Hop Preacher

Eric Thomas (ET) is a motivational speaker. He recently spoke at Affiliate Summit West. I was lucky enough to be there and really enjoyed his keynote. If you have never heard of ET I highly recommend you take a look at his YouTube Channel. He is a very motivational guy and I love his videos.

After his keynote at Affiliate Summit was over Travis gave ET a PeerFly shirt and he wore it in his next video (embedded below)!

et peerfly back

et peerfly front

Pretty cool right? We were all really excited to have our shirt featured in ET’s video and really appreciate it.

So, how much money are you going to make this year? How many different campaigns and traffic sources are you going to test until you get it right? That is all up to you. I am here to help. Let me know if you have any questions and let’s make some money!

Direct Linking PeerFly Offers on Facebook

facebook ads approved
I mentioned in my IMGrind review yesterday that the affiliate industry is constantly changing. One major change that we have seen over the past few years is that ad networks are no longer accepting direct affiliate links. AdWords is a great example. It used to be very easy “back in the day” to throw an affiliate campaign up on AdWords with a direct link and make bank. Well, as most affiliates have found out, AdWords is no longer accepting a direct affiliate link. It’s incredibly hard to get a direct link approved and even if you do you stand to get your account suspended for breaking the AdWords Terms of Service. Well, we have recently run into the same issue with Facebook. Facebook no longer allows anyone to post a PeerFly link anywhere on Facebook. We are marked as spammy or unsafe.

peerfly blocked on facebook

Needless to say, you are going to have a very hard time getting a PeerFly affiliate link approved by a Facebook Ads intern. However, I have recently found a very nice trick that will help you get direct links approved on Facebook. I’ve tested several campaigns and so far all of my ads have been approved! What’s the trick? Simply iFrame the affiliate offer!
Pro Tip: Our movie tickets offer has A TON of different interest angles you can when marketing it on Facebook and a TON of different demographics you can target.
I already have a tutorial on how to setup an iFrame for your affiliate offer, but I have included the code snippet below. Simply iFrame your PeerFly affiliate link and use your iFramed page as your destination link on Facebook. Important You cannot iFrame our offers on Facebook fan pages. You are not allowed to promote our offers using fan pages.

iFrame Script

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<html>
<head>
    <title>Page Title</title>
    <meta name="keywords" content="keyword 1, keyword 2" />
    <meta name="description" content="Enter your page description" />
    <style>
    * {
        margin: 0;
        padding: 0;
    }
    body {
        margin: 0;
        padding: 0;
    }
    </style>
</head>

<body>
    <iframe src="http://peerfly.com/your_affiliate_link" width="100%" height="100%" frameborder="0" marginheight="0" marginwidth="0">
        <p>Click <a href="http://peerfly.com/your_affiliate_link">here</a>! (Your browser does not support iframes)</p>
    </iframe>
</body>
</html>

Facebook Ad Tips

Make sure that the offer you are trying to iFrame does not break the frame. You can do this by going to the page with the iFrame and if the address bar is showing the link to your iFramed page you are fine. If not, it’s unlikely your ad will get approved. You should also only use offers that do not have exit pop-ups. If you get an alert box when you try to leave your iFramed page your ad probably will not get approved. Give it a try and let me know how it goes. I am currently optimizing my campaigns, but hopefully will have a case study early next week showing some of my campaign statistics and example creatives. Let me know if you have any questions and let’s make some money! :)

IMGrind Review

IMGrind featured

I’ve mentioned several times the different places where you can get free information on affiliate marketing. For example, there are a a ton of great affiliate blogs with quite a bit of good free information on them. However, the saying “you get what you pay for” is usually correct. In this case, there is a ton of great information out there that affiliates are handing out for free, but why would anyone ever share winning information for free? Sometimes, you have to pay to really get quality information and if you’re looking to pay for some high quality affiliate marketing tips, I suggest checking out IMGrind.

IMGrind is an internet marketing forum created by internet marketers Ralph “Ruck” Ruckman and Ryan Gray. Ruck was previously the CEO at a large affiliate network and Ryan was the affiliate manager for that same company.

IMGrind Banner

Last year, they decided to quit their jobs at the affiliate network and developed a private forum where internet marketers could get together, share ideas, and Ruck and Ryan could help them along the way. Since opening the forum hundreds (if not thousands) of online marketers have joined and it has become a hub for great information. If you are looking for high quality information IMGrind is the place to find it.

The community is growing a very quick rate, which just proves how valuable it is. There are now over 100 threads being created each week with over 100 posts on each of those threads daily.

The one thing that will stop most people from joining IMGrind is the cost. To be a part of the community you must pay $77 a month. The value of the information far exceeds the cost of it. The first day I had a membership to the grind I found a thread that had information on it that I used to make about $2,000. With one thread on the first day I was a member I learned something that made me enough money of the course over the next month to pay for my membership for 2 years. Now, it wasn’t handed me to me and I had to do some work on my end, but if I had never read that thread it is likely that I wouldn’t have built the campaign I did. For the next two years I can consider any money I make from information I find on the forum 100% profit.

IMGrind campaign stats

I love $200+ days.

IMGrind Blog

If you aren’t ready to pay the $77 a month for a membership, you’ll be happy to know that they do have some free information available on the IMGrind blog. It’s somewhat limited, but they post often. They also include weekly recaps of topics discussed within the IMGrind forum. Obviously this is to entice you to join, but it shows the range of topics that are covered and I’m sure as you look through you will find something that you would be interested in learning more about.

  • Search Retargeting vs. Site Retargeting
  • 10 Retargeting Optimization Tips
  • 5 Tips For Creating Effective Web Banners
  • Announcing Grindcon West February 28th (LIMITED) !!
  • 7 Tips For Awesome Landing Pages
  • Advertisers – How to Filter Call Quality for Pay Per Call
  • Telmetrics Predicts Mobile Marketing Will Drive Pay Per Call
  • The basics of A/B testing
  • 16 Easy Techniques to Optimize Your Mobile Marketing
  • The Top 10 Industries That Spent The Most in AdWords in 2011
  • Study – 29% Of US Adults Own A Tablet Or eReader
  • What Is Host And Post?
  • Live From South Florida
  • Survey Method Questions
  • Strategically Thinking About Your Mobile Marketing Campaigns
  • Building Optin Lists That Respond
  • How to Choose a Co-Registration Lead Broker
  • Basic Coregistration Tips And Tricks
  • Some More Do’s And Don’t Of CoRegistration
  • 17 Quick Ways To Learn About Your Competition
  • 3 Ways Of Buying Mobile Display Ads
  • Successfully Engaging Consumers With Mobile Marketing
  • 8 Tips For Growing A LinkedIn Network
  • 5 Steps For An Engaging Webinar
  • How To Make A Great Webinar

This industry is constantly changing and by involving yourself with the community you are keeping yourself ahead of the curve. IMGrind is a great community and these guys know what they are talking about. If you want to keep ahead, join them.

Ready to make some money? Join IMGrind Today