Archive for December, 2011
One thing that I continue to get questions about from my PeerFly publishers is how to create their own banner ads. Creating your own banner can be as easy or difficult as you choose, but I usually go the easy route when I first start working on a campaign. I have mentioned before that you can use Google Images to find banners, but what other options are there if the banner size you want is not available? When this is the case I use Pixlr.
Crop Images with Pixlr
I have been working quite a bit with Plenty of Fish and Facebook Ads over the past few months. The standard banner ad size for both is 110×80. If you use the Google Image search method to find banners I mentioned above, you won’t find any good 110×80 banners for, let’s say, a Keurig campaign. What I would do instead is find a good image to use of any size and crop and resize it to the correct size. Pixlr makes this really easy.
In the video above I create four different banners for my Keurig campaign in about three minutes. You can do it a lot faster than that. It’s very easy and it is a good way to do a lot of split testing to see what type of image will work best with your target demographic. The most important factor of your CTR (click through rate) in your Facebook and Plenty of Fish campaigns will be your banner image. I have tested about 150 images in my Facebook fan page campaign and have made them all exclusively using the method demoed above.
Give it a try and let me know what you think :)
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<script src=”http://j.maxmind.com/app/geoip.js”></script> Country Code: <script>document.write(geoip_country_code());</script> Country Name: <script>document.write(geoip_country_name());</script> City: <script>document.write(geoip_city());</script> Region: <script>document.write(geoip_region());</script> Region Name: <script>document.write(geoip_region_name());</script>
I recently wrote a review on 7Search and since that review I have had many questions on how you can optimize your 7search campaign to make sure that you are getting the most ROI possible from your campaign. With the lower quality traffic that you get from 7Search it is very important that you track the keywords you are getting traffic from so you can go through and remove the ones that are costing you money. Luckily, PeerFly has made it really easy to view a breakdown by subid (keyword) and 7search makes it really easy to pass that keyword into the subid field of your PeerFly affiliate link!
Pass the keyword from 7Search into your PeerFly link
When you are setting up your campaign on 7Search you’ll notice they let you use the ###KEYWORD### variable to show the actual keyword that you were bidding on that generated the click. You can use it in the ad title, the body of the ad, and the URL. So, to pass the keyword as a subid into your PeerFly link (Destination URL if you are directly linking) simply copy and paste your Long Link and include the ###KEYWORD### variable in the first subid spot:
If it makes it easier for you to use, you can remove the last two subids from the link above.
Now, when someone clicks on your ad on 7Search they will be taken to the URL with your keyword embedded as a subid. If you go to your PeerFly Reports page and breakdown your campaign by subid you will be able to see how many clicks and conversions you have for each keyword you are bidding on with 7search.
The image above is just a sample breakdown of the subids for a campaign I was messing around with for our Keurig offer. All of the traffic was being sent through 7Search, but it was mixed as far as where the traffic was going, which is why it’s a little confusing. However, you can easily see which subids were getting the most clicks and lead to the best conversion rate and EPC.
If you are looking to run a campaign on 7Search and want to direct link I highly suggest passing the keyword as a subid so you can see what is working best for you!
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